- Visibility45
- Citations3
- Sentiment64
- Site quality80
- AI readiness36
AI assistants name Airbnb in 55% of answers, which is much more often than the typical company in the travel sector. Its overall score is 45 out of 100, ranking 95th of 2,047 companies. The Airbnb website passes 5 of 14 technical checks for how ready it is for AI tools.
We asked 15 unbranded questions about the travel market: none named Airbnb. AI assistants named it in 33 of 60 answers (55.0%). The typical travel company is named in 21.7% of answers. By how often it is named, Airbnb ranks 2 of 75 in its sector.
Every dot is a company in the study. Hover one to see it; click to open its report.
This companySame sectorEvery other companyNever named
Five parts, each scored out of 100.
How often AI assistants name the company
How often AI uses the company's own website as a source
How positively AI describes the company
How well built the website's own pages are
How easily AI tools can read and use the website
Visibility is calculated from the answers on this page. How the score is built.
75 companies in this sector. The line on each bar is the typical company.
An answer that names the company
“Tips for finding affordable vacation rentals during peak travel seasons”
Finding an affordable vacation rental during peak travel seasons requires strategic planning and flexibility. Here's how you can increase your chances of snagging a good deal:
1. Book Strategically
Book in advance, especially for popular times. For peak summer weeks (July and early August), it's recommended to book 6-12 months ahead for the best selection and to avoid sold-out dates. Many owners open their calendars 12 months out, and desirable properties, like oceanfront homes or larger rentals, can be booked by fall or winter. For major holidays like Christmas, booking 3-5 …
The AI’s answer as we received it, shortened and not checked for accuracy.
How the mentions in these answers were split between this company and its rivals
Answers naming it, out of answers received
What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.
- 0
- 1
- 2
- 3
- 4
- 5
Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.
- Content Signals
Show every check, for your technical teamHide the checks
- study: 92.0%robots.txtPassed
A valid robots.txt with crawl rules at the site root.
- study: 86.8%SitemapPassed
An XML sitemap listing the pages, ideally referenced from robots.txt.
- study: 0.3%Link headersNot met
Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.
- study: 5.5%DNS for AI DiscoveryNot present
Advertise agent endpoints with SVCB records under _agents.
- study: 1.9%Markdown negotiationNot met
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
- study: 25.1%llms.txtNot met
Publish an llms.txt with a short summary and the key links.
- study: 93.4%AI bot rulesPassed
Explicit robots.txt rules for AI crawlers such as GPTBot, ClaudeBot and PerplexityBot.
- study: 1.4%Content SignalsNot met
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
- study: 0.2%Web Bot AuthNot present
Only relevant if you run your own agents or crawlers: publish a signing key directory.
- study: 0.3%API CatalogNot met
List public APIs in a linkset at /.well-known/api-catalog.
- study: 11.8%OAuth discoveryPartly met
Publish OpenID Connect or OAuth server metadata under /.well-known.
- study: 10.3%OAuth Protected ResourceNot met
Serve protected resource metadata at /.well-known/oauth-protected-resource.
- study: 0.0%auth.mdNot met
Publish an auth.md describing how agents sign in.
- study: 0.2%MCP Server CardNot met
Offer an MCP server and publish its server card under /.well-known.
- study: 0.1%A2A Agent CardNot met
Publish an agent card at /.well-known/agent-card.json.
- study: 0.2%Agent SkillsNot met
Publish a skills index with the main tasks agents can do.
- study: 33.7%WebMCPCould not check
Register key actions such as search or cart as WebMCP tools.
- study: 0.1%ARD manifestNot met
Publish an ai-catalog.json listing every agent interface.
Score 34 of 100 · 97% of checks could run · checked on October 5, 2026 · www.airbnb.com · 2,047 companies scanned
5 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.
These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.
Show the 14 checksHide them
- Passedrobots.txt publishedstudy: 85.0%
- Not metXML sitemapstudy: 73.2%
- PassedHTTP Link headers (RFC 8288)study: 29.0%
- Not metMarkdown content negotiationstudy: 8.3%
- Not metllms.txt publishedstudy: 21.7%
- PassedToken budget (page weight)study: 95.2%
- PassedExplicit AI bot rulesstudy: 13.0%
- Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
- PassedOAuth Authorization Server discoverystudy: 10.1%
- Not metOAuth Protected Resource discoverystudy: 9.3%
- Not metMCP Server Cardstudy: 0.0%
- Not metA2A Agent Cardstudy: 0.0%
- Not metWebMCP toolsstudy: 4.2%
- Not metAgent Skills declaredstudy: 0.0%
This website sets rules for 7 AI crawlers by name. All others follow its general rules.
- GPTBot*partly
- ClaudeBot*partly
- Anthropic-AI*partly
- Google-Extendedallowed
- Applebot-Extendedallowed
- Meta-ExternalAgent*partly
- FacebookBotallowed
- Bytespiderallowed
- CCBotallowed
- Diffbotallowed
- Omgilibotallowed
- OAI-SearchBot*partly
- Claude-SearchBotallowed
- PerplexityBot*partly
- Applebotallowed
- Amazonbotallowed
- YouBotallowed
- ChatGPT-User*partly
- Claude-Userallowed
- Perplexity-Userallowed
- DuckAssistBotallowed
- MistralAI-Userallowed
Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.
How many times each website was listed as a source in these answers
In the study as S&P 500.
- Tips for finding affordable vacation rentals during peak travel seasons
- Short-term rentals vs hotels: which is better for weekend getaways?
- Unique stays for large groups in popular US destinations
- Other ways to find unique stays besides typical vacation rental websites
- Where to find cabins and beach houses for rent near major US cities?
- How to handle last-minute cancellations with vacation rental platforms
- How to find accessible vacation rentals for travelers with mobility needs
- Best vacation rental options for couples looking for a romantic weekend
- Alternatives to traditional vacation home rentals for US travelers
- What can you do if your vacation rental doesn’t meet expectations upon arrival?
- What are the best vacation rental platforms for families traveling in the US?
- Is booking a vacation home rental worth it for a week-long trip?
- How do vacation home rentals compare to extended stay hotels for business travelers?
- Are pet-friendly vacation rentals a good option for travelers with dogs?
- How do vacation rental prices compare to hotel rates in major US cities?
Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.
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<a href="https://aeo-audit.rezolve.com/us/airbnb.com"><img src="https://aeo-audit.rezolve.com/us/badges/airbnb.com.svg" alt="Overall score 45 of 100, US AI Visibility Study 2026" width="280" height="64"></a>