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3M

3m.com · Industrial · MMM

Ranked 140 of 2,047 companies in the study

44Overall score
  • Visibility35
  • Citations3
  • Sentiment88
  • Site quality73
  • AI readiness29
What this means for 3M

AI assistants name 3M in 21.7% of answers, which is more often than the typical company in its sector at 5%. Its overall score is 44 out of 100, ranking 140th of 2,047 companies. The website passes 4 out of 14 technical checks for AI tool readiness.

We asked 15 unbranded questions about the industrial market: none named 3M. AI assistants named it in 13 of 60 answers (21.7%). The typical industrial company is named in 5.0% of answers. By how often it is named, 3M ranks 23 of 246 in its sector.

Named by AI in
21.7%
13 of 60 answers
Share of mentions
54.2%
compared with 5 rivals
AI readiness
4/14
technical checks passed. Typical for its sector: 3
Rank in its sector
4 of 246
by overall score, where the typical industrial company scores 31
How 3M compares with all 2,047 companies

Every dot is a company in the study. Hover one to see it; click to open its report.

This companySame sectorEvery other companyNever named

What makes up the score

Five parts, each scored out of 100.

Visibility
35

How often AI assistants name the company

Citations
3

How often AI uses the company's own website as a source

Sentiment
88

How positively AI describes the company

Site quality
73

How well built the website's own pages are

AI readiness
29

How easily AI tools can read and use the website

Visibility is calculated from the answers on this page. How the score is built.

Compared with industrial

246 companies in this sector. The line on each bar is the typical company.

Overall score44
Ranks 4 of 246. Typical company: 31
Named in answers22%
Ranks 23 of 246. Typical company: 5%
AI readiness29
Ranks 34 of 246. Typical company: 21
What Claude actually said

An answer that names the company

“Industrial tapes vs. liquid adhesives — which is better for construction projects?”

I'll search for information comparing industrial tapes and liquid adhesives for construction applications.The choice between industrial tapes and liquid adhesives for construction depends on your specific needs, as each has distinct advantages:

Speed and Ease of Use

Tapes can provide a fast bond and immediate handling strength. Adhesive tape works instantly—no drying, no waiting, just peel and stick. In contrast, liquid adhesives require longer curing times and precision but provide stronger, more durable bonds suited for demanding applications.

Positioning Flexibility

Liquid adhesiv …

The AI’s answer as we received it, shortened and not checked for accuracy.

Also named
DuPont3Honeywell2
Share of mentions

How the mentions in these answers were split between this company and its rivals

3M
68.4%
Honeywell
15.8%
DuPont
15.8%
Johnson Controls
0.0%
Avery Dennison
0.0%
Corning Incorporated
0.0%
Which AI assistants named the company

Answers naming it, out of answers received

Claude
5/15
OpenAI
4/15
Gemini
3/15
Perplexity
1/15
Ready for AI agents

What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.

  1. 0
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5

Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.

To reach level 2:
  • Content Signals
Show every check, for your technical team
Discoverability
77 of 100
  • robots.txtPassed

    A valid robots.txt with crawl rules at the site root.

    study: 92.0%
  • SitemapPassed

    An XML sitemap listing the pages, ideally referenced from robots.txt.

    study: 86.8%
  • Link headersNot met

    Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.

    study: 0.3%
  • DNS for AI DiscoveryNot present

    Advertise agent endpoints with SVCB records under _agents.

    study: 5.5%
Content accessibility
50 of 100
  • Markdown negotiationNot met

    Return a markdown version when asked with Accept: text/markdown, for example at the CDN.

    study: 1.9%
  • llms.txtPassed

    An llms.txt that tells language models what the site offers.

    study: 25.1%
Bot access control
32 of 100
  • AI bot rulesPartly met

    Add explicit robots.txt groups for the main AI crawlers.

    study: 93.4%
  • Content SignalsNot met

    Add a Content-Signal line for search, ai-input and ai-train to robots.txt.

    study: 1.4%
  • Web Bot AuthNot present

    Only relevant if you run your own agents or crawlers: publish a signing key directory.

    study: 0.2%
APIs, auth and MCP
0 of 100
  • API CatalogNot met

    List public APIs in a linkset at /.well-known/api-catalog.

    study: 0.3%
  • OAuth discoveryNot met

    Publish OpenID Connect or OAuth server metadata under /.well-known.

    study: 11.8%
  • OAuth Protected ResourceNot met

    Serve protected resource metadata at /.well-known/oauth-protected-resource.

    study: 10.3%
  • auth.mdNot met

    Publish an auth.md describing how agents sign in.

    study: 0.0%
  • MCP Server CardNot met

    Offer an MCP server and publish its server card under /.well-known.

    study: 0.2%
  • A2A Agent CardNot met

    Publish an agent card at /.well-known/agent-card.json.

    study: 0.1%
  • Agent SkillsNot met

    Publish a skills index with the main tasks agents can do.

    study: 0.2%
  • WebMCPCould not check

    Register key actions such as search or cart as WebMCP tools.

    study: 33.7%
  • ARD manifestNot met

    Publish an ai-catalog.json listing every agent interface.

    study: 0.1%

Score 36 of 100 · 97% of checks could run · checked on October 3, 2026 · www.3m.com · 2,047 companies scanned

See how every company did, and how this was measured.

The checks behind the AI readiness score

4 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.

These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.

Show the 14 checks
Discoverability
  • Passedrobots.txt publishedstudy: 85.0%
  • PassedXML sitemapstudy: 73.2%
  • Not metHTTP Link headers (RFC 8288)study: 29.0%
Content Accessibility
  • Not metMarkdown content negotiationstudy: 8.3%
  • Passedllms.txt publishedstudy: 21.7%
  • PassedToken budget (page weight)study: 95.2%
Bot Access Control
  • Not metExplicit AI bot rulesstudy: 13.0%
API / Auth / MCP
  • Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
  • Not metOAuth Authorization Server discoverystudy: 10.1%
  • Not metOAuth Protected Resource discoverystudy: 9.3%
  • Not metMCP Server Cardstudy: 0.0%
  • Not metA2A Agent Cardstudy: 0.0%
  • Not metWebMCP toolsstudy: 4.2%
  • Not metAgent Skills declaredstudy: 0.0%
What AI crawlers may read (robots.txt)

This website sets no rules for any AI crawler by name, like 84% of the websites whose rules we could read. Every AI crawler follows its general rules.

Training AI
  • GPTBotpartly
  • ClaudeBotpartly
  • Anthropic-AIpartly
  • Google-Extendedpartly
  • Applebot-Extendedpartly
  • Meta-ExternalAgentpartly
  • FacebookBotpartly
  • Bytespiderpartly
  • CCBotpartly
  • Diffbotpartly
  • Omgilibotpartly
AI search
  • OAI-SearchBotpartly
  • Claude-SearchBotpartly
  • PerplexityBotpartly
  • Applebotpartly
  • Amazonbotpartly
  • YouBotpartly
Answering questions
  • ChatGPT-Userpartly
  • Claude-Userpartly
  • Perplexity-Userpartly
  • DuckAssistBotpartly
  • MistralAI-Userpartly

Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.

Websites the AI used as sources

How many times each website was listed as a source in these answers

3m.com (its own website)
17
lowes.com
10
alibaba.com
9
tesa.com
9
amazon.com
7
specialty-films.com
6
linkedin.com
6
dataintelo.com
5
homedepot.com
5
bostik.com
5

In the study as S&P 500.

Every question, and where the company came up (6 of 15)
QuestionOpenAIClaudePerplexityGemini
  • Industrial tapes vs. liquid adhesives — which is better for construction projects?
  • Alternatives to industrial spray adhesives for automotive upholstery projects?
  • Are premium surface protection films necessary for electronics assembly?
  • Best multipurpose adhesives for industrial and institutional use?
  • What is the price range for industrial-grade respiratory protection in the US?
  • What causes static cling in protective films during electronics manufacturing?
  • How can you resolve adhesion failure when bonding metal to plastic in industrial settings?
  • Difference between specialty films and traditional protective coverings in manufacturing?
  • What options exist if you need durable electrical insulation tapes outside of specialty brands?
  • Is it worth investing in advanced filtration systems for commercial buildings?
  • Applications of light management technology in agriculture and energy sectors?
  • Cost differences between different types of structural adhesives for building renovation?
  • How can advanced reflective materials improve energy efficiency in commercial lighting?
  • Most reliable safety and personal protection equipment for factory workers?
  • What are the most innovative solutions in high-performance materials for healthcare and electronics?
named the companyanswered without naming itdid not answer

Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.

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Overall score 44 of 100 badge for 3M

A badge of this result that you can show on your own website. Copy the code below.

<a href="https://aeo-audit.rezolve.com/us/3m.com"><img src="https://aeo-audit.rezolve.com/us/badges/3m.com.svg" alt="Overall score 44 of 100, US AI Visibility Study 2026" width="280" height="64"></a>
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