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12th Tribe

12thtribe.com · Retail

Ranked 1,182 of 2,047 companies in the study

31Overall score
  • Visibility0
  • Citations0
  • Sentiment50
  • Site quality87
  • AI readiness64
What this means for 12th Tribe

AI assistants do not name 12th Tribe in any of their answers to questions about its market, while the typical retail company is named in 6.7% of answers. Its overall score is 31 out of 100, ranking 1,182nd of 2,047 companies. The website passes 9 of 14 technical checks measuring how ready it is for AI tools.

We asked 15 unbranded questions about the retail market: none named 12th Tribe. AI assistants named it in none of 60 answers. The typical retail company is named in 6.7% of answers. By how often it is named, 12th Tribe ranks 503 of 640 in its sector.

Named fewer than three times in total. Read this as a sign that AI assistants rarely bring this company up, not as an exact comparison with its rivals.

Named by AI in
0.0%
0 of 60 answers
Share of mentions
0.0%
compared with 5 rivals
AI readiness
9/14
technical checks passed. Typical for its sector: 3
Rank in its sector
386 of 640
by overall score, where the typical retail company scores 34
How 12th Tribe compares with all 2,047 companies

Every dot is a company in the study. Hover one to see it; click to open its report.

This companySame sectorEvery other companyNever named

What makes up the score

Five parts, each scored out of 100.

Visibility
0

How often AI assistants name the company

Citations
0

How often AI uses the company's own website as a source

Sentiment
50

How positively AI describes the company

Site quality
87

How well built the website's own pages are

AI readiness
64

How easily AI tools can read and use the website

Visibility is calculated from the answers on this page. How the score is built.

Compared with retail

640 companies in this sector. The line on each bar is the typical company.

Overall score31
Ranks 386 of 640. Typical company: 34
Named in answers0%
Ranks 503 of 640. Typical company: 7%
AI readiness64
Ranks 9 of 640. Typical company: 29
What Gemini actually said

The company is not named in this answer

“What are the best online shops for trendy women's fashion in the US?”

For those in the US looking for trendy women's fashion online, several boutiques and retailers offer a wide selection. These shops are known for their on-trend clothing, accessories, and often provide convenient shipping and return options:

ASOS is a popular destination for fashion-forward clothing and accessories, offering a wide range of styles for various aesthetics.

Lulus is frequently recommended for its trendy and affordable dresses, shoes, and accessories.

Magnolia Boutique curates a selection of on-trend and affordable women's clothing and shoes.

The Mint …

The AI’s answer as we received it, shortened and not checked for accuracy.

Named instead
Lulus1Nasty Gal1
Share of mentions

How the mentions in these answers were split between this company and its rivals

Lulus
50.0%
Princess Polly
25.0%
Nasty Gal
25.0%
12th Tribe
0.0%
Hello Molly
0.0%
Tiger Mist
0.0%
Which AI assistants named the company

Answers naming it, out of answers received

Claude
0/15
Gemini
0/15
OpenAI
0/15
Perplexity
0/15
Ready for AI agents

What this website publishes for an AI agent to read, use and buy from, on a scale of six levels.

  1. 0
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5

Level 1: Basic web presence. Two of robots.txt, a sitemap and Link headers are in place.

To reach level 2:
  • Content Signals
Can an AI agent buy here?

Yes. 12th Tribe publishes a UCP profile, a file that tells an AI agent how to buy, and it includes checkout.

  • UCPPublished
  • ACPNot present
  • AP2Not present
  • x402Not present
  • MPPNot present

The shop runs on Shopify.

Show every check, for your technical team
Discoverability
77 of 100
  • robots.txtPassed

    A valid robots.txt with crawl rules at the site root.

    study: 92.0%
  • SitemapPassed

    An XML sitemap listing the pages, ideally referenced from robots.txt.

    study: 86.8%
  • Link headersNot met

    Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.

    study: 0.3%
  • DNS for AI DiscoveryNot present

    Advertise agent endpoints with SVCB records under _agents.

    study: 5.5%
Content accessibility
50 of 100
  • Markdown negotiationNot met

    Return a markdown version when asked with Accept: text/markdown, for example at the CDN.

    study: 1.9%
  • llms.txtPassed

    An llms.txt that tells language models what the site offers.

    study: 25.1%
Bot access control
32 of 100
  • AI bot rulesPartly met

    Add explicit robots.txt groups for the main AI crawlers.

    study: 93.4%
  • Content SignalsNot met

    Add a Content-Signal line for search, ai-input and ai-train to robots.txt.

    study: 1.4%
  • Web Bot AuthNot present

    Only relevant if you run your own agents or crawlers: publish a signing key directory.

    study: 0.2%
APIs, auth and MCP
20 of 100
  • API CatalogNot met

    List public APIs in a linkset at /.well-known/api-catalog.

    study: 0.3%
  • OAuth discoveryPassed

    OpenID Connect or OAuth metadata agents can use to sign in.

    study: 11.8%
  • OAuth Protected ResourcePassed

    Metadata telling agents which authorization server to use.

    study: 10.3%
  • auth.mdNot met

    Publish an auth.md describing how agents sign in.

    study: 0.0%
  • MCP Server CardNot met

    Offer an MCP server and publish its server card under /.well-known.

    study: 0.2%
  • A2A Agent CardNot met

    Publish an agent card at /.well-known/agent-card.json.

    study: 0.1%
  • Agent SkillsNot met

    Publish a skills index with the main tasks agents can do.

    study: 0.2%
  • WebMCPCould not check

    Register key actions such as search or cart as WebMCP tools.

    study: 33.7%
  • ARD manifestNot met

    Publish an ai-catalog.json listing every agent interface.

    study: 0.1%

Score 43 of 100 · 97% of checks could run · checked on October 5, 2026 · www.12thtribe.com · 2,047 companies scanned

See how every company did, and how this was measured.

The checks behind the AI readiness score

9 of 14 passed. This list is for your technical team. The percentage is how many companies in the study pass each check.

These 14 checks ran during the audit and are what the AI readiness part of the overall score counts. The scan above ran later and is stricter on Link headers and Markdown, so a check can pass here and not there.

Show the 14 checks
Discoverability
  • Passedrobots.txt publishedstudy: 85.0%
  • PassedXML sitemapstudy: 73.2%
  • PassedHTTP Link headers (RFC 8288)study: 29.0%
Content Accessibility
  • PassedMarkdown content negotiationstudy: 8.3%
  • Passedllms.txt publishedstudy: 21.7%
  • PassedToken budget (page weight)study: 95.2%
Bot Access Control
  • Not metExplicit AI bot rulesstudy: 13.0%
API / Auth / MCP
  • Not metAPI Catalog (.well-known/api-catalog)study: 0.2%
  • PassedOAuth Authorization Server discoverystudy: 10.1%
  • PassedOAuth Protected Resource discoverystudy: 9.3%
  • Not metMCP Server Cardstudy: 0.0%
  • Not metA2A Agent Cardstudy: 0.0%
  • PassedWebMCP toolsstudy: 4.2%
  • Not metAgent Skills declaredstudy: 0.0%
What AI crawlers may read (robots.txt)

This website sets no rules for any AI crawler by name, like 84% of the websites whose rules we could read. Every AI crawler follows its general rules.

Training AI
  • GPTBotpartly
  • ClaudeBotpartly
  • Anthropic-AIpartly
  • Google-Extendedpartly
  • Applebot-Extendedpartly
  • Meta-ExternalAgentpartly
  • FacebookBotpartly
  • Bytespiderpartly
  • CCBotpartly
  • Diffbotpartly
  • Omgilibotpartly
AI search
  • OAI-SearchBotpartly
  • Claude-SearchBotpartly
  • PerplexityBotpartly
  • Applebotpartly
  • Amazonbotpartly
  • YouBotpartly
Answering questions
  • ChatGPT-Userpartly
  • Claude-Userpartly
  • Perplexity-Userpartly
  • DuckAssistBotpartly
  • MistralAI-Userpartly

Read from the website’s own rules file (robots.txt). An asterisk marks a crawler the file names. The rest follow its general rules. “Partly” means only some pages are blocked.

Websites the AI used as sources

How many times each website was listed as a source in these answers

justdial.com
20
whowhatwear.com
16
asos.com
11
macys.com
10
thegoodtrade.com
9
nordstrom.com
7
en.wikipedia.org
6
businessinsider.com
6
consumer.ftc.gov
6
target.com
6

In the study as US retailers: listed as a retailer in Wikidata, a public database, and among the websites Cloudflare Radar ranks as visited.

Every question, and where the company came up (0 of 15)
QuestionOpenAIClaudePerplexityGemini
  • How does off-price women's fashion differ from fast fashion online?
  • How do I return or exchange an item purchased from a women's fashion website?
  • What price range should I expect for on-trend dresses and accessories when shopping online in the US?
  • What are the best online shops for trendy women's fashion in the US?
  • How can I shop for vacation-ready looks on a budget through online fashion retailers?
  • What should I do if my online order for women's clothing arrives damaged or doesn't fit?
  • What are some good outfit ideas for fall using trendy, accessible accessories and clothing?
  • What are some good options for finding last-minute outfits online that ship quickly in the US?
  • Are buy-now-pay-later options a safe way to purchase fashion online?
  • Where can I find affordable clothing for young women that offers new collections frequently?
  • How do I know if investing in on-trend accessories from an online store is a good value?
  • What are some sustainable alternatives to mainstream women's e-commerce fashion stores?
  • Is it worth paying more for curated fashion collections when shopping online?
  • Where can I shop for unique, small-batch women's clothing online if I'm looking for something different from fast fashion?
  • What are the main differences between boutique-style fashion websites and mass-market online retailers for women's clothing?
named the companyanswered without naming itdid not answer

Columns, left to right: OpenAI, Claude, Perplexity, Gemini. The AI assistants often disagree. Across the study, on 40% of the questions where a company is named, only one of the four names it.

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