- Level
- 1
- Basic web presence
- Agent readiness score
- 46
- AEO score
- 30
- AI mention rate
- 32%
Zooplus achieves an AEO score of 30 in online retail, ranking 22nd of 59, with AI engines naming the brand in 31.7% of answers. The agent readiness score is 46 (level 1: web basics), above the industry median of 29; the following components are not yet in place: Link-Header, Markdown negotiation, content signals, OAuth protected resource and auth.md.
- 1Content Signals
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
A step toward level 2
- 2Markdown negotiation
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
- 3Link headers
Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.
- Agent readiness46Industry median 29 · rank 1 of 57
- AEO score30Industry median 28 · rank 22 of 59
- Mentions in AI answers32Industry median 13 · rank 14 of 59
- Visibility15Industry median 20 · rank 34 of 59
- Citations7Industry median 1 · rank 1 of 59
- Sentiment75Industry median 74 · rank 22 of 59
- 0
- 1
- 2
- 3
- 4
- 5
- Content Signals
- Discoverability77
- Content accessibility50
- Bot access control32
- APIs, auth and MCP0
- Top sites: 98%robots.txtPassed
A valid robots.txt with crawl rules at the site root.
- Top sites: 88%SitemapPassed
An XML sitemap listing the pages, ideally referenced from robots.txt.
- Top sites: 0%Link headersNot met
Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.
- Top sites: 5%DNS for AI DiscoveryNot present
Advertise agent endpoints with SVCB records under _agents.
- Top sites: 2%Markdown negotiationNot met
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
- Top sites: 15%llms.txtPassed
An llms.txt that tells language models what the site offers.
- Top sites: 99%AI bot rulesPartly met
Add explicit robots.txt groups for the main AI crawlers.
- Top sites: 2%Content SignalsNot met
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
- Top sites: 0%Web Bot AuthNot present
Only relevant if you run your own agents or crawlers: publish a signing key directory.
- Top sites: 0%API CatalogCould not check
List public APIs in a linkset at /.well-known/api-catalog.
- Top sites: 1%OAuth discoveryCould not check
Publish OpenID Connect or OAuth server metadata under /.well-known.
- Top sites: 1%OAuth Protected ResourceNot met
Serve protected resource metadata at /.well-known/oauth-protected-resource.
- Top sites: 0%auth.mdNot met
Publish an auth.md describing how agents sign in.
- Top sites: 0%MCP Server CardCould not check
Offer an MCP server and publish its server card under /.well-known.
- Top sites: 0%A2A Agent CardCould not check
Publish an agent card at /.well-known/agent-card.json.
- Top sites: 0%Agent SkillsCould not check
Publish a skills index with the main tasks agents can do.
- Top sites: 1%WebMCPNot met
Register key actions such as search or cart as WebMCP tools.
- Top sites: 0%ARD manifestNot met
Publish an ai-catalog.json listing every agent interface.
- GPTBotallowed
- ClaudeBotallowed
- Anthropic-AIallowed
- Google-Extendedallowed
- GoogleOtherallowed
- Applebot-Extendedallowed
- Meta-ExternalAgentallowed
- FacebookBotallowed
- Bytespiderallowed
- CCBotallowed
- AI2Botallowed
- Cohere-AIallowed
- Claude-Weballowed
- Omgilibotallowed
- Diffbotallowed
- OAI-SearchBotallowed
- Claude-SearchBotallowed
- PerplexityBotallowed
- Applebotallowed
- Amazonbotallowed
- YouBotallowed
- Timpibotallowed
- ChatGPT-Userallowed
- Claude-Userallowed
- Perplexity-Userallowed
- DuckAssistBotallowed
- MistralAI-Userallowed
- x402Not present
- MPPNot present
- UCPNot present
- ACPNot present
- AP2Not present
Protocols that let AI agents shop and pay by themselves. They don't count toward the level.
Agent readiness score 46 · coverage 76% · checked on 19/09/2026 · www.zooplus.de
- AIOpenAI5/15 · 33%Sentiment: 50% positive, 50% neutral, 0% critical
- CClaude5/15 · 33%Sentiment: 60% positive, 40% neutral, 0% critical
- PPerplexity4/15 · 27%Sentiment: 60% positive, 40% neutral, 0% critical
- GGemini5/15 · 33%Sentiment: 40% positive, 60% neutral, 0% critical
In Deutschland gibt es eine Reihe etablierter Online-Shops für Tierbedarf und Tierfutter, die für eine schnelle und zuverlässige Lieferung bekannt sind. Die Lieferzeit hängt dabei meist vom Lagerbestand, der Region und dem gewählten Versanddienstleister ab, liegt bei den großen Anbietern im Standardversand jedoch meist bei 1 bis 3 Werktagen . Die besten Online-Shops mit schneller Lieferung im Überblick: 1. Die …AI answer as returned, unverified and shortened.
- Kleinanzeigen
- Sparpakete
- Isarbeute Shop
- Lunderland
- Lieferando
- Schellinger KG
- Debes Tiernahrung
- Hund
- Fressnapf14.3%
- Zooplus5%
- Das Futterhaus1.7%
- Pets Deli0.8%
- Hundeland0%
- Petshop.de0%
- 1.zooplus.de26
- 2.bitiba.de17
- 3.fressnapf.de17
- 4.zooroyal.de8
- 5.zoo24.de7
- 6.trustedshops.de6
- 7.rtl.de6
- 8.dtgv.de5
Own domain's share of all citations: 6.8%
| Question (original German) | AIOpenAI | CClaude | PPerplexity | GGemini |
|---|---|---|---|---|
| Wie hoch sind üblicherweise die Versandkosten für Tiernahrung bei Online-Bestellungen in Deutschland? | ||||
| Sind Sparpakete für Tiernahrung online wirklich günstiger als Einzelkäufe? | ||||
| Welche Alternativen gibt es zu klassischen Haustier Online-Shops für die Versorgung von Haustieren? | ||||
| Lohnt es sich, Tierfutter im Abo online zu bestellen? | ||||
| Was sind die besten Online-Shops für Tierbedarf mit schneller Lieferung in Deutschland? | ||||
| Wie unterscheiden sich Online-Shops für Haustierbedarf von stationären Fachgeschäften? | ||||
| Trockenfutter vs. Nassfutter für Hunde – welche Unterschiede gibt es und was eignet sich besser? | ||||
| Wo kann man online Zubehör für ältere Hunde und Katzen finden? | ||||
| Welcher Online-Anbieter bietet spezielles Futter für Allergiker-Haustiere an? | ||||
| Gibt es Online-Plattformen, auf denen man gebrauchtes Haustierzubehör erwerben kann? | ||||
| Wo finde ich große Auswahl an Tiernahrung für verschiedene Haustiere online? | ||||
| Gibt es online Preisvorteile, wenn man größere Mengen Tierbedarf bestellt? | ||||
| Was tun, wenn bei der Online-Bestellung von Tierbedarf Artikel fehlen oder beschädigt ankommen? | ||||
| Wie gehe ich vor, wenn mein Haustier das online bestellte Futter nicht verträgt? | ||||
| Welche Möglichkeiten gibt es außer dem Online-Kauf, um Tierbedarf günstig zu bekommen? |
- Brand named, positive
- Brand named, neutral
- Brand named, critical
- Only competitors named
- Brand not named
- No answer
<a href="https://aeo-audit.rezolve.com/de/zooplus" title="KI-Check Deutschland 2026: zooplus"><img src="https://aeo-audit.rezolve.com/de/badges/zooplus.svg" alt="Agent Readiness Stufe 1, KI-Check Deutschland 2026" width="260" height="64"></a>Audit completed on 19 September 2026. Methodology