ZARA

zara.comFashion, beauty and consumer goods

EHI top 100 online shops #37

Level: 0; Not yet agent-ready
Agent readiness score: 16
AEO score: 24
AI mention rate: 15%

ZARA achieves an AEO score of 24, ranking 23rd of 30 in the fashion, beauty and consumer goods sector. AI engines name the brand in 15% of answers. The agent readiness score is at level 0 with 16 points; sitemap, link header, markdown negotiation, llms.txt, and content signals are not yet in place.

The next three steps

1Sitemap
Serve an XML sitemap and reference it from robots.txt.
A step toward level 1
2Link headers
Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.
A step toward level 1
3Markdown negotiation
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.

Compared with Fashion, beauty and consumer goods

Agent readiness16
Industry median 25 · rank 27 of 29
AEO score24
Industry median 31 · rank 23 of 30
Mentions in AI answers15
Industry median 16 · rank 16 of 30
Visibility17
Industry median 28 · rank 21 of 30
Citations0
Industry median 2 · rank 24 of 30
Sentiment71
Industry median 69 · rank 14 of 30

Agent readiness level

0Not yet agent-ready
1Basic web presence
2Bot-aware
3Agent-readable
4Agent-integrated
5Agent-native

To reach level 1:

2 of robots.txt, Sitemap, Link headers

The site blocks or ignores requests that don't come from a browser, and real AI agents hit that too.

Areas

Discoverability41
Content accessibility0
Bot access control32
APIs, auth and MCP0

Every check

Discoverability

robots.txtPassed
A valid robots.txt with crawl rules at the site root.
Top sites: 98%
SitemapNot met
Serve an XML sitemap and reference it from robots.txt.
Top sites: 88%
Link headersNot met
Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.
Top sites: 0%
DNS for AI DiscoveryNot present
Advertise agent endpoints with SVCB records under _agents.
Top sites: 5%

Content accessibility

Markdown negotiationNot met
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
Top sites: 2%
llms.txtNot met
Publish an llms.txt with a short summary and the key links.
Top sites: 15%

Bot access control

AI bot rulesPartly met
Add explicit robots.txt groups for the main AI crawlers.
Top sites: 99%
Content SignalsNot met
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
Top sites: 2%
Web Bot AuthNot present
Only relevant if you run your own agents or crawlers: publish a signing key directory.
Top sites: 0%

APIs, auth and MCP

API CatalogNot met
List public APIs in a linkset at /.well-known/api-catalog.
Top sites: 0%
OAuth discoveryNot met
Publish OpenID Connect or OAuth server metadata under /.well-known.
Top sites: 1%
OAuth Protected ResourceNot met
Serve protected resource metadata at /.well-known/oauth-protected-resource.
Top sites: 1%
auth.mdNot met
Publish an auth.md describing how agents sign in.
Top sites: 0%
MCP Server CardNot met
Offer an MCP server and publish its server card under /.well-known.
Top sites: 0%
A2A Agent CardNot met
Publish an agent card at /.well-known/agent-card.json.
Top sites: 0%
Agent SkillsNot met
Publish a skills index with the main tasks agents can do.
Top sites: 0%
WebMCPCould not check
Register key actions such as search or cart as WebMCP tools.
Top sites: 1%
ARD manifestNot met
Publish an ai-catalog.json listing every agent interface.
Top sites: 0%

AI crawler rules (robots.txt)

Training

GPTBotallowed
ClaudeBotallowed
Anthropic-AIallowed
Google-Extendedallowed
GoogleOtherallowed
Applebot-Extendedallowed
Meta-ExternalAgentallowed
FacebookBotallowed
Bytespiderallowed
CCBotallowed
AI2Botallowed
Cohere-AIallowed
Claude-Weballowed
Omgilibotallowed
Diffbotallowed

OAI-SearchBotallowed
Claude-SearchBotallowed
PerplexityBotallowed
Applebotallowed
Amazonbotallowed
YouBotallowed
Timpibotallowed

Assistant

ChatGPT-Userallowed
Claude-Userallowed
Perplexity-Userallowed
DuckAssistBotallowed
MistralAI-Userallowed

Agentic commerce

x402Not present
MPPNot present
UCPPassed
ACPNot present
AP2Not present

Protocols that let AI agents shop and pay by themselves. They don't count toward the level.

Agent readiness score 16 · coverage 97% · checked on 21/09/2026 · www.zara.com

Mentions per AI engine

AIOpenAI2/15 · 13%
Sentiment: 100% positive, 0% neutral, 0% critical
CClaude3/15 · 20%
Sentiment: 33% positive, 67% neutral, 0% critical
PPerplexity2/15 · 13%
Sentiment: 50% positive, 50% neutral, 0% critical
GGemini2/15 · 13%
Sentiment: 50% positive, 50% neutral, 0% critical

Spotlight: Gemini

13%2 of 15 answers name ZARA

„Wo kann man in Deutschland günstige und gleichzeitig modische Accessoires kaufen?“

In Deutschland gibt es zahlreiche Möglichkeiten, günstige und gleichzeitig angesagte Accessoires (wie Taschen, Schmuck, Mützen oder Gürtel) zu finden. Hier ist eine Übersicht der besten Anlaufstellen, unterteilt nach Einkaufs- und Shopping-Optionen: 1. High-Street-Modegeschäfte (In den Innenstädten) Viele bekannte Textilketten haben ein sehr großes und oft wöchentlich wechselndes Sortiment an preiswerten …

AI answer as returned, unverified and shortened.

Gemini names instead

Zalando
About You
ASOS
ArmedAngels
DHL
Hermes
Peek & Cloppenburg
Vero Moda

Sources: mytheresa.com, peek-cloppenburg.de, presseportal.de, computerbild.de, mit-blog.de, shop.verbraucherzentrale.de

Share of voice

H&M7.1%
Zara4.2%
C&A3.6%
Mango2.4%
s.Oliver0.6%
Reserved0%

Most cited sources

1.verbraucherzentrale.de13
2.zalando.de12
3.rtl.de9
4.fashionunited.de9
5.vogue.de8
6.bunte.de8
7.instyle.de8
8.c-and-a.com8

Own domain's share of all citations: 0.4%

Every question and answer

Question (original German)	AIOpenAI	CClaude	PPerplexity	GGemini
Was kann ich tun, wenn meine Online-Bestellung von Kleidung nicht passt?
Was sind die besten Onlineshops für trendige Damenmode in Deutschland?
Wie reklamiere ich Mängel an bestellter Mode am besten im Onlineshop?
Wie hoch sind die durchschnittlichen Versandkosten für Modebestellungen innerhalb Deutschlands?
Wie unterscheiden sich Fast Fashion und nachhaltige Mode hinsichtlich Stilvielfalt und Preis in Deutschland?
Wo kann man in Deutschland günstige und gleichzeitig modische Accessoires kaufen?
Welche Shops bieten modische Kleidung für Kinder an, die nicht zum Mainstream gehören?
Welche Bekleidung ist am besten geeignet für das Büro, wenn der Dresscode leger, aber modern sein soll?
Welche Unterschiede gibt es zwischen Modeboutiquen und großen Modeketten beim Einkaufserlebnis?
Sind die Preise für Kinderkleidung in Trendshops im Vergleich zu konventionellen Läden gerechtfertigt?
Wo finde ich aktuelle Modetrends für Herren im mittleren Preissegment?
Lohnt es sich, in der neuen Saison Kollektion direkt zum Launch zu kaufen oder sollte man lieber auf den Sale warten?
Was empfiehlt sich für einen stilvollen Family-Look, wenn man gemeinsam ausgehen möchte?
Welche Alternativen gibt es zu großen Modeketten für trendige Frauenmode in Deutschland?
Gibt es Preisunterschiede zwischen Onlineshops und stationären Modegeschäften für aktuelle Modetrends?

Brand named, positive
Brand named, neutral
Brand named, critical
Only competitors named
Brand not named
No answer

Audit completed on 19 September 2026. Methodology

ZARA

How does your brand compare?