- Level
- 0
- Not yet agent-ready
- Agent readiness score
- 36
- AEO score
- 37
- AI mention rate
- 42%
Zalando achieves an AEO score of 37 (2nd of 30 in its industry), with AI engines naming the brand in 41.7% of answers. The agent readiness score is at level 0 with 36 points, while the industry median is 25; sitemap, link header, markdown negotiation, content signals and API catalogue are not yet in place.
- 1Sitemap
Serve an XML sitemap and reference it from robots.txt.
A step toward level 1
- 2Link headers
Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.
A step toward level 1
- 3Markdown negotiation
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
- Agent readiness36Industry median 25 · rank 6 of 29
- AEO score37Industry median 31 · rank 2 of 30
- Mentions in AI answers42Industry median 16 · rank 2 of 30
- Visibility34Industry median 28 · rank 6 of 30
- Citations1Industry median 2 · rank 18 of 30
- Sentiment86Industry median 69 · rank 7 of 30
- 0
- 1
- 2
- 3
- 4
- 5
- 2 of robots.txt, Sitemap, Link headers
- Discoverability41
- Content accessibility50
- Bot access control63
- APIs, auth and MCP9
- Top sites: 98%robots.txtPassed
A valid robots.txt with crawl rules at the site root.
- Top sites: 88%SitemapNot met
Serve an XML sitemap and reference it from robots.txt.
- Top sites: 0%Link headersNot met
Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.
- Top sites: 5%DNS for AI DiscoveryNot present
Advertise agent endpoints with SVCB records under _agents.
- Top sites: 2%Markdown negotiationNot met
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
- Top sites: 15%llms.txtPassed
An llms.txt that tells language models what the site offers.
- Top sites: 99%AI bot rulesPassed
Explicit robots.txt rules for AI crawlers such as GPTBot, ClaudeBot and PerplexityBot.
- Top sites: 2%Content SignalsNot met
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
- Top sites: 0%Web Bot AuthNot present
Only relevant if you run your own agents or crawlers: publish a signing key directory.
- Top sites: 0%API CatalogNot met
List public APIs in a linkset at /.well-known/api-catalog.
- Top sites: 1%OAuth discoveryPassed
OpenID Connect or OAuth metadata agents can use to sign in.
- Top sites: 1%OAuth Protected ResourceNot met
Serve protected resource metadata at /.well-known/oauth-protected-resource.
- Top sites: 0%auth.mdNot met
Publish an auth.md describing how agents sign in.
- Top sites: 0%MCP Server CardNot met
Offer an MCP server and publish its server card under /.well-known.
- Top sites: 0%A2A Agent CardNot met
Publish an agent card at /.well-known/agent-card.json.
- Top sites: 0%Agent SkillsNot met
Publish a skills index with the main tasks agents can do.
- Top sites: 1%WebMCPNot met
Register key actions such as search or cart as WebMCP tools.
- Top sites: 0%ARD manifestNot met
Publish an ai-catalog.json listing every agent interface.
- GPTBotblocked
- ClaudeBotblocked
- Anthropic-AIallowed
- Google-Extendedblocked
- GoogleOtherallowed
- Applebot-Extendedblocked
- Meta-ExternalAgentallowed
- FacebookBotallowed
- Bytespiderblocked
- CCBotallowed
- AI2Botblocked
- Cohere-AIallowed
- Claude-Weballowed
- Omgilibotallowed
- Diffbotallowed
- OAI-SearchBotallowed
- Claude-SearchBotallowed
- PerplexityBotallowed
- Applebotallowed
- Amazonbotallowed
- YouBotallowed
- Timpibotallowed
- ChatGPT-Userallowed
- Claude-Userallowed
- Perplexity-Userallowed
- DuckAssistBotallowed
- MistralAI-Userallowed
- x402Not present
- MPPNot present
- UCPNot present
- ACPNot present
- AP2Not present
Protocols that let AI agents shop and pay by themselves. They don't count toward the level.
Agent readiness score 36 · coverage 100% · checked on 19/09/2026 · www.zalando.de
- AIOpenAI6/15 · 40%Sentiment: 56% positive, 44% neutral, 0% critical
- CClaude7/15 · 47%Sentiment: 75% positive, 25% neutral, 0% critical
- PPerplexity6/15 · 40%Sentiment: 71% positive, 29% neutral, 0% critical
- GGemini6/15 · 40%Sentiment: 67% positive, 33% neutral, 0% critical
Es gibt in Deutschland nach wie vor eine Reihe großer und bekannter Online-Shops, bei denen Du aktuelle Mode für Damen, Herren und Kinder bestellen und einen kostenlosen Rückversand nutzen kannst. Hier ist eine Übersicht von beliebten Anbietern, die diesen Service anbieten: Große Online-Modehändler (Damen, Herren & Kinder) About You: Bietet eine riesige Auswahl an Markenmode für die ganze Familie, bei der sowohl der …AI answer as returned, unverified and shortened.
- TikTok
- Zara
- Online-Modehändler
- ASOS Marketplace
- Depop
- Vinted
- Nelly
- Zalando9.6%
- About You4.6%
- Breuninger2.3%
- Peek & Cloppenburg1.9%
- Zalando Lounge0.4%
- OTTO Fashion0%
- 1.retourenheld.de16
- 2.rtl.de12
- 3.zalando.de10
- 4.verbraucherzentrale.de8
- 5.express.de7
- 6.merkur.de6
- 7.de.statista.com6
- 8.asos.com5
Own domain's share of all citations: 2%
| Question (original German) | AIOpenAI | CClaude | PPerplexity | GGemini |
|---|---|---|---|---|
| Welche Alternativen gibt es zu großen Modeplattformen, um aktuelle Trends oder Marken online zu shoppen? | ||||
| Welche Online-Plattformen bieten die größte Auswahl an Modemarken für unterschiedliche Altersgruppen? | ||||
| Wie hoch ist in der Regel der Mindestbestellwert für kostenlosen Versand bei Online-Modehändlern in Deutschland? | ||||
| Wo kann man aktuelle Mode für Damen, Herren und Kinder mit kostenlosem Rückversand kaufen? | ||||
| Wo findet man Inspiration für saisonale Streetstyles und aktuelle Modetrends online? | ||||
| Wie funktioniert die Rückgabe und der Rückversand bei deutschen Online-Shops für Mode und Accessoires? | ||||
| Wie schneiden Multibrand-Fashion-Shops im Vergleich zu Einzelmarken-Shops beim Thema Inspiration und Angebot ab? | ||||
| Was sind derzeit die beliebtesten Online-Shops für Schuhe, Mode und Accessoires in Deutschland? | ||||
| Lohnt es sich, Mode und Accessoires online statt im stationären Handel zu kaufen? | ||||
| Online-Shopping für Mode: Plattformen mit Fokus auf aktuelle Trends vs. klassische Versandhäuser – was sind die Vor- und Nachteile? | ||||
| Welche Online-Kanäle eignen sich für Last-Minute-Einkäufe von Schuhen und Bekleidung? | ||||
| Was tun, wenn ein Artikel bei einem Online-Modehändler nicht passt oder beschädigt ist? | ||||
| Sind Online-Modehändler zuverlässig beim Umtausch und Rückgabe von Schuhen oder Kleidung? | ||||
| Welche Kriterien sollte man bei der Auswahl eines Online-Shops für Familienmode beachten? | ||||
| Worin unterscheiden sich Online-Modehändler und spezialisierte Schuh-Shops bezüglich Produktauswahl und Service? |
- Brand named, positive
- Brand named, neutral
- Brand named, critical
- Only competitors named
- Brand not named
- No answer
Audit completed on 19 September 2026. Methodology