Westwing

EHI top 100 online shops #64

Level: 1; Basic web presence
Agent readiness score: 30
AEO score: 31
AI mention rate: 10%

Westwing achieves an agent readiness score of 30, just above the industry median of 29 (level 1: web basics). AI engines name the brand in 10% of answers; Westwing ranks 19th of 59 in its industry by AEO score. Link headers, markdown negotiation, content signals, API catalogue and OAuth discovery are not yet in place.

The next three steps

1Content Signals
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
A step toward level 2
2Markdown negotiation
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
3MCP Server Card
Offer an MCP server and publish its server card under /.well-known.

Compared with Online retail

Agent readiness30
Industry median 29 · rank 25 of 57
AEO score31
Industry median 28 · rank 19 of 59
Mentions in AI answers10
Industry median 13 · rank 36 of 59
Visibility21
Industry median 20 · rank 28 of 59
Citations2
Industry median 1 · rank 14 of 59
Sentiment83
Industry median 74 · rank 13 of 59

Agent readiness level

0Not yet agent-ready
1Basic web presence
2Bot-aware
3Agent-readable
4Agent-integrated
5Agent-native

To reach level 2:

Content Signals

Areas

Discoverability77
Content accessibility25
Bot access control32
APIs, auth and MCP0

Every check

Discoverability

robots.txtPassed
A valid robots.txt with crawl rules at the site root.
Top sites: 98%
SitemapPassed
An XML sitemap listing the pages, ideally referenced from robots.txt.
Top sites: 88%
Link headersNot met
Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.
Top sites: 0%
DNS for AI DiscoveryNot present
Advertise agent endpoints with SVCB records under _agents.
Top sites: 5%

Content accessibility

Markdown negotiationNot met
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
Top sites: 2%
llms.txtPartly met
Publish an llms.txt with a short summary and the key links.
Top sites: 15%

Bot access control

AI bot rulesPartly met
Add explicit robots.txt groups for the main AI crawlers.
Top sites: 99%
Content SignalsNot met
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
Top sites: 2%
Web Bot AuthNot present
Only relevant if you run your own agents or crawlers: publish a signing key directory.
Top sites: 0%

APIs, auth and MCP

API CatalogNot met
List public APIs in a linkset at /.well-known/api-catalog.
Top sites: 0%
OAuth discoveryNot met
Publish OpenID Connect or OAuth server metadata under /.well-known.
Top sites: 1%
OAuth Protected ResourceNot met
Serve protected resource metadata at /.well-known/oauth-protected-resource.
Top sites: 1%
auth.mdNot met
Publish an auth.md describing how agents sign in.
Top sites: 0%
MCP Server CardNot met
Offer an MCP server and publish its server card under /.well-known.
Top sites: 0%
A2A Agent CardNot met
Publish an agent card at /.well-known/agent-card.json.
Top sites: 0%
Agent SkillsNot met
Publish a skills index with the main tasks agents can do.
Top sites: 0%
WebMCPNot met
Register key actions such as search or cart as WebMCP tools.
Top sites: 1%
ARD manifestNot met
Publish an ai-catalog.json listing every agent interface.
Top sites: 0%

AI crawler rules (robots.txt)

Training

GPTBotpartly
ClaudeBotpartly
Anthropic-AIpartly
Google-Extendedpartly
GoogleOtherpartly
Applebot-Extendedpartly
Meta-ExternalAgentpartly
FacebookBotpartly
Bytespiderpartly
CCBotpartly
AI2Botpartly
Cohere-AIpartly
Claude-Webpartly
Omgilibotpartly
Diffbotpartly

OAI-SearchBotpartly
Claude-SearchBotpartly
PerplexityBotpartly
Applebotpartly
Amazonbotpartly
YouBotpartly
Timpibotpartly

Assistant

ChatGPT-Userpartly
Claude-Userpartly
Perplexity-Userpartly
DuckAssistBotpartly
MistralAI-Userpartly

Agentic commerce

x402Not present
MPPNot present
UCPPassed
ACPNot present
AP2Not present

Protocols that let AI agents shop and pay by themselves. They don't count toward the level.

Agent readiness score 30 · coverage 100% · checked on 21/09/2026 · www.westwing.de

Mentions per AI engine

AIOpenAI1/15 · 7%
Sentiment: 100% positive, 0% neutral, 0% critical
CClaude0/15 · 0%
PPerplexity3/15 · 20%
Sentiment: 67% positive, 33% neutral, 0% critical
GGemini2/15 · 13%
Sentiment: 50% positive, 50% neutral, 0% critical

Spotlight: Gemini

13%2 of 15 answers name Westwing

„Welche Online-Shops bieten stilvolle Möbel und Deko für ein modernes Zuhause an?“

Für ein modernes Zuhause gibt es zahlreiche Online-Shops, die stilvolle Möbel und Deko anbieten. Hier sind einige der bekanntesten und beliebtesten Optionen: Shops mit Fokus auf Designermöbel und -deko: Connox: Bietet eine große Auswahl an Design-Möbeln und moderner Design-Deko für alle Wohnbereiche, einschließlich Wohnzimmer, Küche und Garten. Sie führen Produkte von über 400 Herstellern und legen Wert auf …

AI answer as returned, unverified and shortened.

Gemini names instead

Spiegel
Teppiche
IKEA
Segmüller
Ottoman mit Stauraum
Schlafsofa
Couchtisch mit hochklappbarer Platte und Stauraum
wandmontierter Schreibtisch

Sources: jolondo.de, delta-moebel.de, beliani.de, baur.de, yanosaku.com, home24.de

Share of voice

Westwing4.1%
Depot3.4%
Mömax1.4%
Home240.7%
Made.com0%
IKEA Germany0%

Most cited sources

1.rtl.de16
2.westwing.de13
3.home24.de11
4.familie.de10
5.ikea.com10
6.reddit.com8
7.otto.de7
8.schoener-wohnen.de6

Own domain's share of all citations: 2.4%

Every question and answer

Question (original German)	AIOpenAI	CClaude	PPerplexity	GGemini
Was sind die beliebtesten Trends für Wohnaccessoires in Deutschland momentan?
Wie kann ich kleine Wohnungen mit stilvollen Möbeln und Dekoration optimal einrichten?
Welche Alternativen gibt es zu Online-Shops, um Möbel und Deko zu kaufen?
Was sind die Unterschiede zwischen individuell gestaltbarer Einrichtung und vorgefertigten Wohnkonzepten?
Wie kann ich vorgehen, wenn die Farben von Dekoartikeln online anders wirken als in echt?
Wie unterscheiden sich Online-Möbelhändler von klassischen Möbelhäusern in Sachen Auswahl und Service?
Wie finde ich günstige Wohnaccessoires mit hoher Qualität im Internet?
Gibt es Preisunterschiede zwischen Online-Möbelshops und lokalen Geschäften?
Ist eine persönliche Einrichtungsberatung beim Online-Kauf von Möbeln sinnvoll?
Welche Online-Shops bieten stilvolle Möbel und Deko für ein modernes Zuhause an?
Was sind die besten Optionen für nachhaltige und umweltfreundliche Möbel in Deutschland?
Welche Möbel und Accessoires eignen sich besonders für ein gemütliches Wohnzimmer?
Lohnt es sich, Möbel und Deko online statt im stationären Handel zu kaufen?
Welche Einrichtungsideen passen zu skandinavischem Stil für das eigene Zuhause?
Was tun, wenn gelieferte Möbel beschädigt ankommen?

Brand named, positive
Brand named, neutral
Brand named, critical
Only competitors named
Brand not named
No answer

Badge for your website

<a href="https://aeo-audit.rezolve.com/de/westwing" title="KI-Check Deutschland 2026: Westwing"><img src="https://aeo-audit.rezolve.com/de/badges/westwing.svg" alt="Agent Readiness Stufe 1, KI-Check Deutschland 2026" width="260" height="64"></a>

Audit completed on 21 September 2026. Methodology

Westwing

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