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Wayfair

wayfair.deOnline retail
EHI top 100 online shops #76
Level
0
Not yet agent-ready
Agent readiness score
16
AEO score
27
AI mention rate
13%

Wayfair achieves an AEO score of 27, ranking 32nd of 59 in online retail. AI engines name the brand in 13.3% of answers. The agent readiness score is at level 0 with 16 points; sitemap, link header, markdown negotiation, llms.txt and content signals are not yet in place.

The next three steps
  1. 1Sitemap

    Serve an XML sitemap and reference it from robots.txt.

    A step toward level 1

  2. 2Link headers

    Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.

    A step toward level 1

  3. 3Markdown negotiation

    Return a markdown version when asked with Accept: text/markdown, for example at the CDN.

Compared with Online retail
  • Agent readiness16
    Industry median 29 · rank 50 of 57
  • AEO score27
    Industry median 28 · rank 32 of 59
  • Mentions in AI answers13
    Industry median 13 · rank 30 of 59
  • Visibility19
    Industry median 20 · rank 31 of 59
  • Citations0
    Industry median 1 · rank 46 of 59
  • Sentiment79
    Industry median 74 · rank 19 of 59
Agent readiness level
  1. 0
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5
To reach level 1:
  • 2 of robots.txt, Sitemap, Link headers
Areas
  • Discoverability41
  • Content accessibility0
  • Bot access control32
  • APIs, auth and MCP0
Every check
Discoverability
  • robots.txtPassed

    A valid robots.txt with crawl rules at the site root.

    Top sites: 98%
  • SitemapNot met

    Serve an XML sitemap and reference it from robots.txt.

    Top sites: 88%
  • Link headersNot met

    Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.

    Top sites: 0%
  • DNS for AI DiscoveryNot present

    Advertise agent endpoints with SVCB records under _agents.

    Top sites: 5%
Content accessibility
  • Markdown negotiationNot met

    Return a markdown version when asked with Accept: text/markdown, for example at the CDN.

    Top sites: 2%
  • llms.txtNot met

    Publish an llms.txt with a short summary and the key links.

    Top sites: 15%
Bot access control
  • AI bot rulesPartly met

    Add explicit robots.txt groups for the main AI crawlers.

    Top sites: 99%
  • Content SignalsNot met

    Add a Content-Signal line for search, ai-input and ai-train to robots.txt.

    Top sites: 2%
  • Web Bot AuthNot present

    Only relevant if you run your own agents or crawlers: publish a signing key directory.

    Top sites: 0%
APIs, auth and MCP
  • API CatalogNot met

    List public APIs in a linkset at /.well-known/api-catalog.

    Top sites: 0%
  • OAuth discoveryNot met

    Publish OpenID Connect or OAuth server metadata under /.well-known.

    Top sites: 1%
  • OAuth Protected ResourceNot met

    Serve protected resource metadata at /.well-known/oauth-protected-resource.

    Top sites: 1%
  • auth.mdNot met

    Publish an auth.md describing how agents sign in.

    Top sites: 0%
  • MCP Server CardNot met

    Offer an MCP server and publish its server card under /.well-known.

    Top sites: 0%
  • A2A Agent CardNot met

    Publish an agent card at /.well-known/agent-card.json.

    Top sites: 0%
  • Agent SkillsNot met

    Publish a skills index with the main tasks agents can do.

    Top sites: 0%
  • WebMCPNot met

    Register key actions such as search or cart as WebMCP tools.

    Top sites: 1%
  • ARD manifestNot met

    Publish an ai-catalog.json listing every agent interface.

    Top sites: 0%
AI crawler rules (robots.txt)
Training
  • GPTBotallowed
  • ClaudeBotallowed
  • Anthropic-AIallowed
  • Google-Extendedallowed
  • GoogleOtherallowed
  • Applebot-Extendedallowed
  • Meta-ExternalAgentallowed
  • FacebookBotallowed
  • Bytespiderallowed
  • CCBotallowed
  • AI2Botallowed
  • Cohere-AIallowed
  • Claude-Weballowed
  • Omgilibotallowed
  • Diffbotallowed
Search
  • OAI-SearchBotallowed
  • Claude-SearchBotallowed
  • PerplexityBotallowed
  • Applebotallowed
  • Amazonbotallowed
  • YouBotallowed
  • Timpibotallowed
Assistant
  • ChatGPT-Userallowed
  • Claude-Userallowed
  • Perplexity-Userallowed
  • DuckAssistBotallowed
  • MistralAI-Userallowed
Agentic commerce
  • x402Not present
  • MPPNot present
  • UCPNot present
  • ACPNot present
  • AP2Not present

Protocols that let AI agents shop and pay by themselves. They don't count toward the level.

Agent readiness score 16 · coverage 100% · checked on 21/09/2026 · www.wayfair.de

Mentions per AI engine
  • AIOpenAI3/15 · 20%
    Sentiment: 67% positive, 33% neutral, 0% critical
  • CClaude3/15 · 20%
    Sentiment: 33% positive, 67% neutral, 0% critical
  • PPerplexity2/15 · 13%
    Sentiment: 100% positive, 0% neutral, 0% critical
  • GGemini0/15 · 0%
Spotlight: Gemini
0%0 of 15 answers name Wayfair
„Wie finde ich stilvolle Wohnzimmermöbel online für ein kleines Budget?“
Um stilvolle Wohnzimmermöbel online für ein kleines Budget zu finden, gibt es verschiedene Strategien und Online-Shops, die du nutzen kannst. 1. Worauf du achten solltest (speziell für kleine Räume): Kleine Möbel für kleine Räume: Wähle Möbelstücke, die proportional zur Raumgröße passen. Filigrane und schlanke Silhouetten lassen den Raum größer wirken. Multifunktionsmöbel: Setze auf Möbel, die mehrere Zwecke …

AI answer as returned, unverified and shortened.

Gemini names instead
  • Westwing
  • Home24
  • Sklum
  • OTTO
  • Connox
  • Butlers
  • Mömax
  • Riess-Ambiente.de
Sources: otto.de, westwing.de, home24.de, moebel-boss.de, xxxlutz.de, hoeffner.de
Share of voice
  • OTTO6.4%
  • Wayfair6.4%
  • Mömax3.6%
  • Home242.7%
  • IKEA Deutschland0%
  • Möbelhaus Roller0%
Most cited sources
  1. 1.rtl.de38
  2. 2.home24.de15
  3. 3.tag24.de15
  4. 4.westwing.de13
  5. 5.familie.de13
  6. 6.otto.de12
  7. 7.ikea.com12
  8. 8.idealo.de10

Own domain's share of all citations: 0.3%

Every question and answer
Question (original German)AIOpenAICClaudePPerplexityGGemini
Wie finde ich stilvolle Wohnzimmermöbel online für ein kleines Budget?
Welche Möbel online eignen sich besonders für kleine Wohnungen?
Welche Alternativen gibt es zu großen Möbel-Onlinehändlern für trendige Wohnaccessoires?
Sind hochwertige Sofas aus dem Onlinehandel ihr Geld wert?
Worauf sollte man beim Kauf von Möbeln und Accessoires online besonders achten?
Skandinavische Möbel vs. Landhausstil – worin liegen die größten Unterschiede für das Wohnzimmer?
Wie richte ich mein Homeoffice mit preiswerten Online-Möbeln stilvoll ein?
Welche Online-Shops bieten die größte Auswahl an modernen Möbeln für verschiedene Einrichtungsstile?
Was sind empfehlenswerte Online-Plattformen für preiswerte Wohnaccessoires in Deutschland?
Online-Möbelhändler vs. stationäre Möbelhäuser – wo gibt es die größere Auswahl und bessere Preise?
Was kann ich tun, wenn bestellte Möbel beim Transport beschädigt werden?
Luxus-Möbel im Vergleich zu günstigen Massenprodukten – lohnt sich der Aufpreis für Qualität?
Gibt es einen Vorteil, Wohnaccessoires im Set zu kaufen statt einzeln?
Wie funktioniert eine Rückgabe von Möbeln oder Dekorartikeln bei einer Online-Bestellung?
Wie unterscheiden sich die Preiskategorien für Esszimmermöbel im Onlinehandel?
  • Brand named, positive
  • Brand named, neutral
  • Brand named, critical
  • Only competitors named
  • Brand not named
  • No answer

Audit completed on 21 September 2026. Methodology

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