- Level
- 1
- Basic web presence
- Agent readiness score
- 31
- AEO score
- 38
- AI mention rate
- 32%
Thomann ranks 3rd of 59 in online retail with an AEO score of 38, and AI engines name the brand in 31.7% of answers. The agent readiness score is at level 1 (web basics) with 31, close to the industry median. Link headers, markdown negotiation, llms.txt, content signals, and an API catalogue are not yet in place.
- 1Content Signals
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
A step toward level 2
- 2Markdown negotiation
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
- 3llms.txt
Publish an llms.txt with a short summary and the key links.
- Agent readiness31Industry median 29 · rank 21 of 57
- AEO score38Industry median 28 · rank 3 of 59
- Mentions in AI answers32Industry median 13 · rank 14 of 59
- Visibility38Industry median 20 · rank 1 of 59
- Citations6Industry median 1 · rank 2 of 59
- Sentiment79Industry median 74 · rank 19 of 59
- 0
- 1
- 2
- 3
- 4
- 5
- Content Signals
- Discoverability77
- Content accessibility0
- Bot access control63
- APIs, auth and MCP0
- Top sites: 98%robots.txtPassed
A valid robots.txt with crawl rules at the site root.
- Top sites: 88%SitemapPassed
An XML sitemap listing the pages, ideally referenced from robots.txt.
- Top sites: 0%Link headersNot met
Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.
- Top sites: 5%DNS for AI DiscoveryNot present
Advertise agent endpoints with SVCB records under _agents.
- Top sites: 2%Markdown negotiationNot met
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
- Top sites: 15%llms.txtNot met
Publish an llms.txt with a short summary and the key links.
- Top sites: 99%AI bot rulesPassed
Explicit robots.txt rules for AI crawlers such as GPTBot, ClaudeBot and PerplexityBot.
- Top sites: 2%Content SignalsNot met
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
- Top sites: 0%Web Bot AuthNot present
Only relevant if you run your own agents or crawlers: publish a signing key directory.
- Top sites: 0%API CatalogNot met
List public APIs in a linkset at /.well-known/api-catalog.
- Top sites: 1%OAuth discoveryNot met
Publish OpenID Connect or OAuth server metadata under /.well-known.
- Top sites: 1%OAuth Protected ResourceNot met
Serve protected resource metadata at /.well-known/oauth-protected-resource.
- Top sites: 0%auth.mdNot met
Publish an auth.md describing how agents sign in.
- Top sites: 0%MCP Server CardNot met
Offer an MCP server and publish its server card under /.well-known.
- Top sites: 0%A2A Agent CardNot met
Publish an agent card at /.well-known/agent-card.json.
- Top sites: 0%Agent SkillsNot met
Publish a skills index with the main tasks agents can do.
- Top sites: 1%WebMCPNot met
Register key actions such as search or cart as WebMCP tools.
- Top sites: 0%ARD manifestNot met
Publish an ai-catalog.json listing every agent interface.
- GPTBotblocked
- ClaudeBotallowed
- Anthropic-AIallowed
- Google-Extendedallowed
- GoogleOtherallowed
- Applebot-Extendedallowed
- Meta-ExternalAgentallowed
- FacebookBotallowed
- Bytespiderallowed
- CCBotallowed
- AI2Botallowed
- Cohere-AIallowed
- Claude-Weballowed
- Omgilibotallowed
- Diffbotallowed
- OAI-SearchBotallowed
- Claude-SearchBotallowed
- PerplexityBotallowed
- Applebotallowed
- Amazonbotallowed
- YouBotallowed
- Timpibotallowed
- ChatGPT-Userallowed
- Claude-Userallowed
- Perplexity-Userallowed
- DuckAssistBotallowed
- MistralAI-Userallowed
- x402Not present
- MPPNot present
- UCPNot present
- ACPNot present
- AP2Not present
Protocols that let AI agents shop and pay by themselves. They don't count toward the level.
Agent readiness score 31 · coverage 100% · checked on 19/09/2026 · www.thomann.de
- AIOpenAI4/15 · 27%Sentiment: 75% positive, 25% neutral, 0% critical
- CClaude4/15 · 27%Sentiment: 75% positive, 25% neutral, 0% critical
- PPerplexity5/15 · 33%Sentiment: 33% positive, 67% neutral, 0% critical
- GGemini6/15 · 40%Sentiment: 50% positive, 50% neutral, 0% critical
In Deutschland gibt es einige etablierte und sehr beliebte Anlaufstellen für den Kauf von Studioequipment, Recording-Zubehör und Musikerkostproben. Die Plattformen lassen sich grob in große Spezialversender und bekannte Musikläden mit starkem Online-Shop unterteilen: 1. Die Platzhirsche & Online-Spezialisten Thomann (thomann.de): Warum so beliebt: Thomann ist Europas größter Musikaliendienstleister und absoluter …AI answer as returned, unverified and shortened.
- Focusrite
- Focusrite Scarlett Solo
- Focusrite 2i2
- Audient
- Audient Evo 4
- Audio-Technica
- Audio-Technica AT2020
- Rode
- Thomann12%
- Session2.5%
- Music Store Professional1.9%
- Kirstein0.6%
- Just Music0%
- Music Store Schlaile0%
- 1.thomann.de25
- 2.idealo.de18
- 3.musicstore.de12
- 4.delamar.de10
- 5.musiker-board.de9
- 6.rtl.de9
- 7.verbraucherzentrale.de9
- 8.bonedo.de6
Own domain's share of all citations: 5.8%
| Question (original German) | AIOpenAI | CClaude | PPerplexity | GGemini |
|---|---|---|---|---|
| Was sind die beliebtesten Plattformen für den Kauf von Studioequipment in Deutschland? | ||||
| Welches Studio-Equipment eignet sich für Homerecording-Einsteiger? | ||||
| Wie finde ich Angebote für B-Stock oder Open Box Audio-Equipment in Deutschland? | ||||
| Welche Alternativen gibt es zu Komplettsets für Einsteiger beim Instrumentenkauf? | ||||
| Schlagzeug oder E-Drum Set – welche Kaufkriterien sind im Onlinehandel entscheidend? | ||||
| Wo finde ich die beste Auswahl an Musikinstrumenten für Anfänger online? | ||||
| Welche Faktoren beeinflussen die Preise von PA-Anlagen im deutschen Onlinehandel am meisten? | ||||
| Was sind die Unterschiede zwischen gebrauchten und neuen E-Gitarren beim Onlinekauf? | ||||
| Wo kann man günstige Alternativen zu Markenstudioequipment online finden? | ||||
| Was tun, wenn bei bestellten Musikinstrumenten Zubehörteile fehlen? | ||||
| Lohnt sich der Onlinekauf von professionellem DJ-Equipment gegenüber dem Kauf im Fachgeschäft? | ||||
| Gibt es Preisunterschiede für Musikinstrumente zwischen Online-Shops und lokalen Händlern in Deutschland? | ||||
| Welche Tonanlagen eignen sich für Veranstaltungen mit bis zu 100 Personen? | ||||
| Wie kann man bei Problemen mit online bestellter Tontechnik am besten reklamieren? | ||||
| Wie sinnvoll ist die Investition in hochwertige Lichttechnik für kleine Bands? |
- Brand named, positive
- Brand named, neutral
- Brand named, critical
- Only competitors named
- Brand not named
- No answer
<a href="https://aeo-audit.rezolve.com/de/thomann" title="KI-Check Deutschland 2026: Thomann"><img src="https://aeo-audit.rezolve.com/de/badges/thomann.svg" alt="Agent Readiness Stufe 1, KI-Check Deutschland 2026" width="260" height="64"></a>Audit completed on 19 September 2026. Methodology