Tchibo

EHI top 100 online shops #21

Level: 1; Basic web presence
Agent readiness score: 35
AEO score: 30
AI mention rate: 13%

Tchibo achieves an agent readiness score of 35 at level 1 (Web basics), which is above the industry median of 29. The AEO score is 30 (22nd of 59 in online retail), and AI engines name the brand in 13.3% of answers. The following components are not yet in place: link-header, markdown negotiation, content signals, API catalogue, and OAuth discovery.

The next three steps

1Content Signals
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
A step toward level 2
2Markdown negotiation
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
3MCP Server Card
Offer an MCP server and publish its server card under /.well-known.

Compared with Online retail

Agent readiness35
Industry median 29 · rank 12 of 57
AEO score30
Industry median 28 · rank 22 of 59
Mentions in AI answers13
Industry median 13 · rank 30 of 59
Visibility20
Industry median 20 · rank 30 of 59
Citations2
Industry median 1 · rank 14 of 59
Sentiment81
Industry median 74 · rank 15 of 59

Agent readiness level

0Not yet agent-ready
1Basic web presence
2Bot-aware
3Agent-readable
4Agent-integrated
5Agent-native

To reach level 2:

Content Signals

Areas

Discoverability77
Content accessibility50
Bot access control32
APIs, auth and MCP0

Every check

Discoverability

robots.txtPassed
A valid robots.txt with crawl rules at the site root.
Top sites: 98%
SitemapPassed
An XML sitemap listing the pages, ideally referenced from robots.txt.
Top sites: 88%
Link headersNot met
Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.
Top sites: 0%
DNS for AI DiscoveryNot present
Advertise agent endpoints with SVCB records under _agents.
Top sites: 5%

Content accessibility

Markdown negotiationNot met
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
Top sites: 2%
llms.txtPassed
An llms.txt that tells language models what the site offers.
Top sites: 15%

Bot access control

AI bot rulesPartly met
Add explicit robots.txt groups for the main AI crawlers.
Top sites: 99%
Content SignalsNot met
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
Top sites: 2%
Web Bot AuthNot present
Only relevant if you run your own agents or crawlers: publish a signing key directory.
Top sites: 0%

APIs, auth and MCP

API CatalogNot met
List public APIs in a linkset at /.well-known/api-catalog.
Top sites: 0%
OAuth discoveryNot met
Publish OpenID Connect or OAuth server metadata under /.well-known.
Top sites: 1%
OAuth Protected ResourceNot met
Serve protected resource metadata at /.well-known/oauth-protected-resource.
Top sites: 1%
auth.mdNot met
Publish an auth.md describing how agents sign in.
Top sites: 0%
MCP Server CardNot met
Offer an MCP server and publish its server card under /.well-known.
Top sites: 0%
A2A Agent CardNot met
Publish an agent card at /.well-known/agent-card.json.
Top sites: 0%
Agent SkillsNot met
Publish a skills index with the main tasks agents can do.
Top sites: 0%
WebMCPNot met
Register key actions such as search or cart as WebMCP tools.
Top sites: 1%
ARD manifestNot met
Publish an ai-catalog.json listing every agent interface.
Top sites: 0%

AI crawler rules (robots.txt)

Training

GPTBotallowed
ClaudeBotallowed
Anthropic-AIallowed
Google-Extendedallowed
GoogleOtherallowed
Applebot-Extendedallowed
Meta-ExternalAgentallowed
FacebookBotallowed
Bytespiderallowed
CCBotallowed
AI2Botallowed
Cohere-AIallowed
Claude-Weballowed
Omgilibotallowed
Diffbotallowed

OAI-SearchBotallowed
Claude-SearchBotallowed
PerplexityBotallowed
Applebotallowed
Amazonbotallowed
YouBotallowed
Timpibotallowed

Assistant

ChatGPT-Userallowed
Claude-Userallowed
Perplexity-Userallowed
DuckAssistBotallowed
MistralAI-Userallowed

Agentic commerce

x402Not present
MPPNot present
UCPNot present
ACPNot present
AP2Not present

Protocols that let AI agents shop and pay by themselves. They don't count toward the level.

Agent readiness score 35 · coverage 100% · checked on 19/09/2026 · www.tchibo.de

Mentions per AI engine

AIOpenAI1/15 · 7%
Sentiment: 0% positive, 100% neutral, 0% critical
CClaude2/15 · 13%
Sentiment: 100% positive, 0% neutral, 0% critical
PPerplexity3/15 · 20%
Sentiment: 67% positive, 33% neutral, 0% critical
GGemini2/15 · 13%
Sentiment: 50% positive, 50% neutral, 0% critical

Spotlight: Gemini

13%2 of 15 answers name Tchibo

„Welche Online-Shops bieten jede Woche wechselnde Themenwelten mit Mode, Kaffee, und Möbeln an?“

Der bekannteste Online-Shop, der genau dieses Konzept anbietet, ist Tchibo . Hier sind die Details dazu: Das Konzept: Unter dem Motto „Jede Woche eine neue Welt“ wechselt das Sortiment des Online-Shops (und der Filialen) wöchentlich. Die Produktvielfalt: Die wöchentlichen Themenwelten beinhalten eine bunte Mischung aus den von Ihnen genannten Kategorien – also regelmäßig Mode , verschiedene Kaffee-Variationen und …

AI answer as returned, unverified and shortened.

Gemini names instead

Otto
Amazon
IKEA
About You
HAY
Shopify
Melitta
Dallmayr

Sources: tchibo.de, guthaben.de, villakontor.com, landhouse.ch, ikea.com, moebel-schaefer.de

Share of voice

Tchibo7%
OTTO5.3%
Lidl3.5%
Bonprix0.9%
Kaffee Partner0%
ALDI SÜD (Aldi Onlineshop)0%

Most cited sources

1.verbraucherzentrale.de18
2.rtl.de14
3.otto.de10
4.tchibo.de8
5.gutscheine.welt.de8
6.focus.de8
7.tag24.de8
8.kaufda.de7

Own domain's share of all citations: 1.7%

Every question and answer

Question (original German)	AIOpenAI	CClaude	PPerplexity	GGemini
Wie variieren die Preise für aktuelle Modetrends und Kaffeeprodukte im Vergleich zu Einzelhändlern?
Sind wöchentliche Angebote für Kaffeebohnen in Multikategorie-Shops preislich wirklich attraktiv?
Lohnt es sich, Haushaltswaren und Damenbekleidung zusammen online zu kaufen, um Versandkosten zu sparen?
Wie reklamiere ich Bekleidung oder Kaffeeprodukte am besten nach einer Online-Bestellung?
Wie unterscheiden sich wöchentliche Themenwelten bei Multikategorie-Händlern von herkömmlichen Einzelhändlern?
Welche Alternativen gibt es zu wöchentlichen Themenwelten, wenn ich gezielt günstige Möbel und Mode suche?
Welche Online-Shops bieten jede Woche wechselnde Themenwelten mit Mode, Kaffee, und Möbeln an?
Wo finde ich in Deutschland eine große Auswahl an trendiger Heimtextilien und Möbeln kombiniert mit Kaffeeprodukten?
Wo kann man saisonale Wohn- und Modekollektionen shoppen, ohne sich auf wechselnde Angebote zu verlassen?
Welche Händler bieten passende Möbel und Heim-Accessoires, um eine gemütliche Leseecke einzurichten?
Mode, Heimwaren und Kaffee – Welche Vorteile bieten Kombi-Shops gegenüber spezialisierten Anbietern?
Was kann ich tun, wenn bestellte Möbelstücke aus einer Online-Themenwelt beschädigt ankommen?
Wo bekomme ich Mode, Kaffee und kleine Möbel, um meine Wohnung saisonal zu dekorieren?
Welche Einkaufsoptionen gibt es für Kaffeeliebhaber, die auch Heimtextilien und Bekleidung in einem Shop suchen?
Gibt es in deutschen Multikategorie-Shops oft Versandaktionen, zum Beispiel ab einem bestimmten Einkaufswert?

Brand named, positive
Brand named, neutral
Brand named, critical
Only competitors named
Brand not named
No answer

Badge for your website

<a href="https://aeo-audit.rezolve.com/de/tchibo" title="KI-Check Deutschland 2026: Tchibo"><img src="https://aeo-audit.rezolve.com/de/badges/tchibo.svg" alt="Agent Readiness Stufe 1, KI-Check Deutschland 2026" width="260" height="64"></a>

Audit completed on 19 September 2026. Methodology

Tchibo

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