SHEIN

shein.comFashion, beauty and consumer goods

EHI top 100 online shops #7

Level: 1; Basic web presence
Agent readiness score: 35
AEO score: 21
AI mention rate: 20%

What stands out: AI engines name the SHEIN brand in 20% of answers, with an AEO score of 21 (ranked 28th of 30; industry median: 31). The agent readiness score is level 1 (Web fundamentals) at 35, above the industry median; components such as link-header, markdown negotiation, content signals, API catalogue and OAuth-discovery are not yet in place.

The next three steps

1Content Signals
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
A step toward level 2
2Markdown negotiation
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
3MCP Server Card
Offer an MCP server and publish its server card under /.well-known.

Compared with Fashion, beauty and consumer goods

Agent readiness35
Industry median 25 · rank 7 of 29
AEO score21
Industry median 31 · rank 28 of 30
Mentions in AI answers20
Industry median 16 · rank 12 of 30
Visibility10
Industry median 28 · rank 25 of 30
Citations1
Industry median 2 · rank 18 of 30
Sentiment58
Industry median 69 · rank 24 of 30

Agent readiness level

0Not yet agent-ready
1Basic web presence
2Bot-aware
3Agent-readable
4Agent-integrated
5Agent-native

To reach level 2:

Content Signals

Areas

Discoverability77
Content accessibility50
Bot access control32
APIs, auth and MCP0

Every check

Discoverability

robots.txtPassed
A valid robots.txt with crawl rules at the site root.
Top sites: 98%
SitemapPassed
An XML sitemap listing the pages, ideally referenced from robots.txt.
Top sites: 88%
Link headersNot met
Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.
Top sites: 0%
DNS for AI DiscoveryNot present
Advertise agent endpoints with SVCB records under _agents.
Top sites: 5%

Content accessibility

Markdown negotiationNot met
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
Top sites: 2%
llms.txtPassed
An llms.txt that tells language models what the site offers.
Top sites: 15%

Bot access control

AI bot rulesPartly met
Add explicit robots.txt groups for the main AI crawlers.
Top sites: 99%
Content SignalsNot met
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
Top sites: 2%
Web Bot AuthNot present
Only relevant if you run your own agents or crawlers: publish a signing key directory.
Top sites: 0%

APIs, auth and MCP

API CatalogNot met
List public APIs in a linkset at /.well-known/api-catalog.
Top sites: 0%
OAuth discoveryNot met
Publish OpenID Connect or OAuth server metadata under /.well-known.
Top sites: 1%
OAuth Protected ResourceNot met
Serve protected resource metadata at /.well-known/oauth-protected-resource.
Top sites: 1%
auth.mdNot met
Publish an auth.md describing how agents sign in.
Top sites: 0%
MCP Server CardNot met
Offer an MCP server and publish its server card under /.well-known.
Top sites: 0%
A2A Agent CardNot met
Publish an agent card at /.well-known/agent-card.json.
Top sites: 0%
Agent SkillsNot met
Publish a skills index with the main tasks agents can do.
Top sites: 0%
WebMCPNot met
Register key actions such as search or cart as WebMCP tools.
Top sites: 1%
ARD manifestNot met
Publish an ai-catalog.json listing every agent interface.
Top sites: 0%

AI crawler rules (robots.txt)

Training

GPTBotallowed
ClaudeBotallowed
Anthropic-AIallowed
Google-Extendedallowed
GoogleOtherallowed
Applebot-Extendedallowed
Meta-ExternalAgentallowed
FacebookBotallowed
Bytespiderallowed
CCBotallowed
AI2Botallowed
Cohere-AIallowed
Claude-Weballowed
Omgilibotallowed
Diffbotallowed

OAI-SearchBotallowed
Claude-SearchBotallowed
PerplexityBotallowed
Applebotallowed
Amazonbotallowed
YouBotallowed
Timpibotallowed

Assistant

ChatGPT-Userallowed
Claude-Userallowed
Perplexity-Userallowed
DuckAssistBotallowed
MistralAI-Userallowed

Agentic commerce

x402Not present
MPPNot present
UCPNot present
ACPNot present
AP2Not present

Protocols that let AI agents shop and pay by themselves. They don't count toward the level.

Agent readiness score 35 · coverage 100% · checked on 19/09/2026 · de.shein.com

Mentions per AI engine

AIOpenAI3/15 · 20%
Sentiment: 0% positive, 100% neutral, 0% critical
CClaude3/15 · 20%
Sentiment: 0% positive, 100% neutral, 0% critical
PPerplexity2/15 · 13%
Sentiment: 50% positive, 50% neutral, 0% critical
GGemini4/15 · 27%
Sentiment: 25% positive, 75% neutral, 0% critical

Spotlight: Gemini

27%4 of 15 answers name SHEIN

„Welche erschwinglichen Online-Anbieter eignen sich für den Kauf von Bademode und Sommeroutfits für den nächsten Strandurlaub?“

Für den perfekten Strandurlaub gibt es eine Reihe von erschwinglichen Online-Anbietern, bei denen du sowohl günstige Bademode (Bikinis, Badeanzüge, Badeshorts) als auch luftige Sommeroutfits (wie Kleider, Shorts, Röcke und Tops) finden kannst. Hier ist eine Übersicht beliebter und preiswerter Online-Shops: Große Mode-Plattformen & Onlineshops ASOS: Bietet eine riesige Auswahl an trendiger Sommer- und Bademode. …

AI answer as returned, unverified and shortened.

Gemini names instead

Vinted
ASOS
Zalando
ABOUT YOU
Momox Fashion
Sellpy
C&A
TK Maxx

Sources: momoxfashion.com, sellpy.de, business-services.heise.de, appinio.com, altftool.com, accio.com

Share of voice

Zalando6.4%
About You4.7%
Shein2.6%
New Yorker1.3%
Bershka Germany0%
H&M Germany (Online Shop)0%

Most cited sources

1.zalando.de20
2.rtl.de18
3.utopia.de17
4.c-and-a.com16
5.bunte.de13
6.glamour.de10
7.ndr.de10
8.zalando-lounge.de9

Own domain's share of all citations: 0.6%

Every question and answer

Question (original German)	AIOpenAI	CClaude	PPerplexity	GGemini
Was sind die Unterschiede zwischen Online-Shops für günstige Mode und stationären Discountern in Deutschland?
Ist es sinnvoll, günstige Sportbekleidung und Accessoires aus dem Internet zu kaufen?
Was sind gute Optionen für preisgünstige Mode, wenn ich internationalen Versand vermeiden möchte?
Lohnt es sich, Modeartikel aus günstigen Online-Shops zu bestellen, um aktuelle Trends abzudecken?
Wie unterscheiden sich Online-Modehändler für preiswerte Trendmode von Secondhand-Plattformen?
Was sind die Top-Anlaufstellen für aktuelle Modeinspiration mit erschwinglichen Preisen im Internet?
Welche günstigen Online-Shops bieten oft Rabatte oder besondere Aktionen für Mode und Schuhe an?
Wie finde ich Alltagskleidung und Accessoires für Herren und Damen, die modisch und preiswert zugleich sind?
Wo finde ich die besten günstigen Modetrends für Damen und Herren online in Deutschland?
Welche deutschen Online-Shops bieten ähnliche Mode-Kategorien und Preisbereiche wie bekannte Fast-Fashion-Anbieter?
Was tun, wenn bei der Bestellung von preiswerter Mode Kleidung in der falschen Größe geliefert wird?
Welche nachhaltigen Alternativen zu Online-Modehändlern mit sehr günstigen Preisen gibt es in Deutschland?
Wie erkenne ich, ob die angegebenen Preise bei Fast-Fashion-Shops im Internet wirklich das beste Angebot sind?
Welche erschwinglichen Online-Anbieter eignen sich für den Kauf von Bademode und Sommeroutfits für den nächsten Strandurlaub?
Wie geht man mit Problemen bezüglich Rücksendung oder nicht angekommenen Paketen bei günstigen Mode-Onlineshops um?

Brand named, positive
Brand named, neutral
Brand named, critical
Only competitors named
Brand not named
No answer

Badge for your website

<a href="https://aeo-audit.rezolve.com/de/shein" title="KI-Check Deutschland 2026: SHEIN"><img src="https://aeo-audit.rezolve.com/de/badges/shein.svg" alt="Agent Readiness Stufe 1, KI-Check Deutschland 2026" width="260" height="64"></a>

Audit completed on 19 September 2026. Methodology

SHEIN

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