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Samsung

samsung.comOnline retail
EHI top 100 online shops #46
Level
1
Basic web presence
Agent readiness score
41
AEO score
36
AI mention rate
15%

Samsung attains an agent readiness score of 41 at level 1 (web fundamentals), exceeding the industry median of 29. AI engines name the brand in 15% of answers, with an AEO score of 36 and a ranking of 6th of 59 in the industry. Link headers, markdown negotiation, content signals, API catalogue and OAuth discovery are not yet in place.

The next three steps
  1. 1Content Signals

    Add a Content-Signal line for search, ai-input and ai-train to robots.txt.

    A step toward level 2

  2. 2Markdown negotiation

    Return a markdown version when asked with Accept: text/markdown, for example at the CDN.

  3. 3MCP Server Card

    Offer an MCP server and publish its server card under /.well-known.

Compared with Online retail
  • Agent readiness41
    Industry median 29 · rank 4 of 57
  • AEO score36
    Industry median 28 · rank 6 of 59
  • Mentions in AI answers15
    Industry median 13 · rank 28 of 59
  • Visibility36
    Industry median 20 · rank 4 of 59
  • Citations1
    Industry median 1 · rank 24 of 59
  • Sentiment75
    Industry median 74 · rank 22 of 59
Agent readiness level
  1. 0
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5
To reach level 2:
  • Content Signals
Areas
  • Discoverability77
  • Content accessibility50
  • Bot access control63
  • APIs, auth and MCP0
Every check
Discoverability
  • robots.txtPassed

    A valid robots.txt with crawl rules at the site root.

    Top sites: 98%
  • SitemapPassed

    An XML sitemap listing the pages, ideally referenced from robots.txt.

    Top sites: 88%
  • Link headersNot met

    Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.

    Top sites: 0%
  • DNS for AI DiscoveryNot present

    Advertise agent endpoints with SVCB records under _agents.

    Top sites: 5%
Content accessibility
  • Markdown negotiationNot met

    Return a markdown version when asked with Accept: text/markdown, for example at the CDN.

    Top sites: 2%
  • llms.txtPassed

    An llms.txt that tells language models what the site offers.

    Top sites: 15%
Bot access control
  • AI bot rulesPassed

    Explicit robots.txt rules for AI crawlers such as GPTBot, ClaudeBot and PerplexityBot.

    Top sites: 99%
  • Content SignalsNot met

    Add a Content-Signal line for search, ai-input and ai-train to robots.txt.

    Top sites: 2%
  • Web Bot AuthNot present

    Only relevant if you run your own agents or crawlers: publish a signing key directory.

    Top sites: 0%
APIs, auth and MCP
  • API CatalogNot met

    List public APIs in a linkset at /.well-known/api-catalog.

    Top sites: 0%
  • OAuth discoveryNot met

    Publish OpenID Connect or OAuth server metadata under /.well-known.

    Top sites: 1%
  • OAuth Protected ResourceNot met

    Serve protected resource metadata at /.well-known/oauth-protected-resource.

    Top sites: 1%
  • auth.mdNot met

    Publish an auth.md describing how agents sign in.

    Top sites: 0%
  • MCP Server CardNot met

    Offer an MCP server and publish its server card under /.well-known.

    Top sites: 0%
  • A2A Agent CardNot met

    Publish an agent card at /.well-known/agent-card.json.

    Top sites: 0%
  • Agent SkillsNot met

    Publish a skills index with the main tasks agents can do.

    Top sites: 0%
  • WebMCPNot met

    Register key actions such as search or cart as WebMCP tools.

    Top sites: 1%
  • ARD manifestNot met

    Publish an ai-catalog.json listing every agent interface.

    Top sites: 0%
AI crawler rules (robots.txt)
Training
  • GPTBotallowed
  • ClaudeBotallowed
  • Anthropic-AIallowed
  • Google-Extendedallowed
  • GoogleOtherallowed
  • Applebot-Extendedallowed
  • Meta-ExternalAgentallowed
  • FacebookBotallowed
  • Bytespiderallowed
  • CCBotallowed
  • AI2Botallowed
  • Cohere-AIallowed
  • Claude-Weballowed
  • Omgilibotallowed
  • Diffbotallowed
Search
  • OAI-SearchBotallowed
  • Claude-SearchBotallowed
  • PerplexityBotallowed
  • Applebotallowed
  • Amazonbotallowed
  • YouBotallowed
  • Timpibotallowed
Assistant
  • ChatGPT-Userallowed
  • Claude-Userallowed
  • Perplexity-Userallowed
  • DuckAssistBotallowed
  • MistralAI-Userallowed
Agentic commerce
  • x402Not present
  • MPPNot present
  • UCPNot present
  • ACPNot present
  • AP2Not present

Protocols that let AI agents shop and pay by themselves. They don't count toward the level.

Agent readiness score 41 · coverage 100% · checked on 21/09/2026 · www.samsung.com

Mentions per AI engine
  • AIOpenAI2/15 · 13%
    Sentiment: 50% positive, 50% neutral, 0% critical
  • CClaude1/15 · 7%
    Sentiment: 100% positive, 0% neutral, 0% critical
  • PPerplexity3/15 · 20%
    Sentiment: 80% positive, 20% neutral, 0% critical
  • GGemini3/15 · 20%
    Sentiment: 60% positive, 40% neutral, 0% critical
Spotlight: Gemini
20%3 of 15 answers name Samsung
„Welches TV-Format ist optimal für Gaming und Streaming?“
Für Gaming und Streaming ist ein Fernseher mit bestimmten Merkmalen optimal, um ein immersives und reaktionsschnelles Erlebnis zu gewährleisten. Wichtige Merkmale für Gaming und Streaming: Niedriger Input Lag: Dies ist die Verzögerung zwischen deiner Eingabe am Controller und der Darstellung auf dem Bildschirm. Für Gamer ist ein Input Lag von unter 20 ms im Game Mode ideal; unter 10 ms ist sehr gut, und OLED-Geräte …

AI answer as returned, unverified and shortened.

Gemini names instead
  • Matter
  • Apple
  • Toplader-Waschmaschinen
  • Amazon
  • Amazon Echo
  • Google
  • Google Nest
  • Apple HomePod
Sources: mediamarkt.de, otto.de, lg.com, reddit.com, youtube.com, hifi.de
Share of voice
  • Samsung8%
  • Sony Deutschland0%
  • Miele Deutschland0%
  • Huawei Deutschland0%
  • Bosch Hausgeräte (BSH)0%
  • LG Electronics Deutschland0%
Most cited sources
  1. 1.rtl.de43
  2. 2.chip.de18
  3. 3.otto.de15
  4. 4.mediamarkt.de14
  5. 5.hifi.de14
  6. 6.gamestar.de11
  7. 7.idealo.de9
  8. 8.samsung.com8

Own domain's share of all citations: 1.3%

Every question and answer
Question (original German)AIOpenAICClaudePPerplexityGGemini
Welche Unterhaltungselektronik ist am besten geeignet für technikbegeisterte Haushalte in Deutschland?
Worin unterscheiden sich Kühlschränke mit Gefrierteil von Side-by-Side Modellen?
Vergleich: OLED vs QLED Fernseher – was sind die Vor- und Nachteile?
Was unterscheidet Frontlader- von Toplader-Waschmaschinen im Alltag?
Welche Küchengeräte eignen sich am besten für eine Familie mit Kindern?
Was tun, wenn ein neuer Fernseher kein WLAN-Signal erkennt?
Was sind die wichtigsten Eigenschaften moderner Fernseher für Heimkinos?
Welches TV-Format ist optimal für Gaming und Streaming?
Sind smarte Waschmaschinen ihren Aufpreis gegenüber klassischen Modellen wert?
Welche Haushaltsgeräte bieten die neuesten smarten Funktionen für den Alltagsgebrauch?
Worauf sollte man beim Kauf günstiger Smartphones achten?
Welche Alternativen gibt es zu herkömmlichen Waschmaschinen mit Trommel?
Wie behebt man, dass ein Kühlschrank nicht mehr richtig kühlt?
Wie unterscheiden sich die Preisklassen bei modernen Haushaltsgroßgeräten in Deutschland?
Lohnt es sich, in ein High-End-Smartphone zu investieren oder reicht ein Mittelklassemodell?
  • Brand named, positive
  • Brand named, neutral
  • Brand named, critical
  • Only competitors named
  • Brand not named
  • No answer
Badge for your website
Agent Readiness Stufe 1, KI-Check Deutschland 2026
<a href="https://aeo-audit.rezolve.com/de/samsung" title="KI-Check Deutschland 2026: Samsung"><img src="https://aeo-audit.rezolve.com/de/badges/samsung.svg" alt="Agent Readiness Stufe 1, KI-Check Deutschland 2026" width="260" height="64"></a>

Audit completed on 21 September 2026. Methodology

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