REWE

rewe.deOnline retail

EHI top 100 online shops #9

Level: 1; Basic web presence
Agent readiness score: 29
AEO score: 32
AI mention rate: 42%

REWE achieves an agent readiness score of 29 at level 1: Web Fundamentals, matching the industry median. AI engines name the brand in 41.7% of answers, with an AEO score of 32 and ranking 15th out of 59 in the industry. Elements such as llms.txt, content signals, API catalogue, OAuth discovery, and OAuth protected resource are not yet in place.

The next three steps

1Content Signals
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
A step toward level 2
2llms.txt
Publish an llms.txt with a short summary and the key links.
3MCP Server Card
Offer an MCP server and publish its server card under /.well-known.

Compared with Online retail

Agent readiness29
Industry median 29 · rank 27 of 57
AEO score32
Industry median 28 · rank 15 of 59
Mentions in AI answers42
Industry median 13 · rank 5 of 59
Visibility33
Industry median 20 · rank 12 of 59
Citations1
Industry median 1 · rank 24 of 59
Sentiment71
Industry median 74 · rank 32 of 59

Agent readiness level

0Not yet agent-ready
1Basic web presence
2Bot-aware
3Agent-readable
4Agent-integrated
5Agent-native

To reach level 2:

Content Signals

The site blocks or ignores requests that don't come from a browser, and real AI agents hit that too.

Areas

Discoverability100
Content accessibility0
Bot access control32
APIs, auth and MCP0

Every check

Discoverability

robots.txtPassed
A valid robots.txt with crawl rules at the site root.
Top sites: 98%
SitemapPassed
An XML sitemap listing the pages, ideally referenced from robots.txt.
Top sites: 88%
Link headersCould not check
Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.
Top sites: 0%
DNS for AI DiscoveryNot present
Advertise agent endpoints with SVCB records under _agents.
Top sites: 5%

Content accessibility

Markdown negotiationCould not check
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
Top sites: 2%
llms.txtNot met
Publish an llms.txt with a short summary and the key links.
Top sites: 15%

Bot access control

AI bot rulesPartly met
Add explicit robots.txt groups for the main AI crawlers.
Top sites: 99%
Content SignalsNot met
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
Top sites: 2%
Web Bot AuthNot present
Only relevant if you run your own agents or crawlers: publish a signing key directory.
Top sites: 0%

APIs, auth and MCP

API CatalogNot met
List public APIs in a linkset at /.well-known/api-catalog.
Top sites: 0%
OAuth discoveryNot met
Publish OpenID Connect or OAuth server metadata under /.well-known.
Top sites: 1%
OAuth Protected ResourceNot met
Serve protected resource metadata at /.well-known/oauth-protected-resource.
Top sites: 1%
auth.mdNot met
Publish an auth.md describing how agents sign in.
Top sites: 0%
MCP Server CardNot met
Offer an MCP server and publish its server card under /.well-known.
Top sites: 0%
A2A Agent CardNot met
Publish an agent card at /.well-known/agent-card.json.
Top sites: 0%
Agent SkillsNot met
Publish a skills index with the main tasks agents can do.
Top sites: 0%
WebMCPNot met
Register key actions such as search or cart as WebMCP tools.
Top sites: 1%
ARD manifestNot met
Publish an ai-catalog.json listing every agent interface.
Top sites: 0%

AI crawler rules (robots.txt)

Training

GPTBotallowed
ClaudeBotallowed
Anthropic-AIallowed
Google-Extendedallowed
GoogleOtherallowed
Applebot-Extendedallowed
Meta-ExternalAgentallowed
FacebookBotallowed
Bytespiderallowed
CCBotallowed
AI2Botallowed
Cohere-AIallowed
Claude-Weballowed
Omgilibotallowed
Diffbotallowed

OAI-SearchBotallowed
Claude-SearchBotallowed
PerplexityBotallowed
Applebotallowed
Amazonbotallowed
YouBotallowed
Timpibotallowed

Assistant

ChatGPT-Userallowed
Claude-Userallowed
Perplexity-Userallowed
DuckAssistBotallowed
MistralAI-Userallowed

Agentic commerce

x402Not present
MPPNot present
UCPNot present
ACPNot met
AP2Not present

Protocols that let AI agents shop and pay by themselves. They don't count toward the level.

Agent readiness score 29 · coverage 84% · checked on 21/09/2026 · www.rewe.de

Mentions per AI engine

AIOpenAI5/15 · 33%
Sentiment: 17% positive, 83% neutral, 0% critical
CClaude5/15 · 33%
Sentiment: 50% positive, 50% neutral, 0% critical
PPerplexity6/15 · 40%
Sentiment: 33% positive, 67% neutral, 0% critical
GGemini9/15 · 60%
Sentiment: 27% positive, 73% neutral, 0% critical

Spotlight: Gemini

60%9 of 15 answers name REWE

„Sind Online-Lieferdienste für frische Lebensmittel in Deutschland empfehlenswert?“

Online-Lieferdienste für frische Lebensmittel in Deutschland sind unter bestimmten Bedingungen absolut empfehlenswert , hängen jedoch stark von den persönlichen Bedürfnissen und dem Wohnort ab. Ob sich ein solcher Service für dich lohnt, lässt sich gut anhand der Vor- und Nachteile sowie der verschiedenen Anbieterklassen abwägen: Die VorteileWELTWELTLebensmittel online bestellen Test und Vergleich 2026 | WELT.de„ …

AI answer as returned, unverified and shortened.

Gemini names instead

Supermarkt
Kundenservice
Onlineshop
Liefersdienste von Supermärkten
Online-Supermärkte
Quick-Commerce-Diensten
Online-Lebensmittelbestellung
Lieferdienst

Sources: trusted.de, rtl.de, goflink.com, chip.de, welt.de, reddit.com

Share of voice

REWE10.6%
EDEKA5%
Lidl3.4%
PENNY0%
ALDI Nord & ALDI SÜD0%
Netto Marken-Discount0%

Most cited sources

1.rtl.de14
2.chip.de12
3.vergleich.org8
4.oekotest.de7
5.trusted.de7
6.verbraucherzentrale.de7
7.kaufda.de7
8.tag24.de6

Own domain's share of all citations: 1%

Every question and answer

Question (original German)	AIOpenAI	CClaude	PPerplexity	GGemini
Online-Lebensmitteleinkauf versus Einkauf im stationären Supermarkt – was sind die Vor- und Nachteile?
Sind Online-Lieferdienste für frische Lebensmittel in Deutschland empfehlenswert?
Welche Möglichkeiten gibt es, Lebensmittel für Veranstaltungen oder Feste bequem nach Hause liefern zu lassen?
Lohnt sich ein Online-Großeinkauf für Haushalte mit mehreren Personen?
Welche deutschen Supermärkte bieten die größte Auswahl an frischen Lebensmitteln online?
Was kosten typische Liefergebühren beim Online-Einkauf von Lebensmitteln in Deutschland?
Welche Haushaltsprodukte kann man bequem über deutsche Online-Supermärkte bestellen?
Wo finde ich aktuelle Wochenangebote für Lebensmittel in meiner Nähe?
Wie gehe ich vor, wenn gekaufte Lebensmittel beim Auspacken beschädigt sind?
Gibt es Unterschiede bei den Preisen zwischen Onlineshop und Filiale beim Lebensmitteleinkauf?
Wie funktioniert das Vorbestellen und Abholen von Lebensmitteln im Supermarkt?
Was tun, wenn meine Online-Bestellung für Lebensmittel verspätet geliefert wird?
Lebensmittellieferung oder Abholung: Was ist praktischer für den Wocheneinkauf?
Was sind Optionen für den Einkauf von Bio-Lebensmitteln abseits großer Supermarktketten?
Welche Alternativen gibt es zu klassischen Supermärkten für den Online-Lebensmitteleinkauf?

Brand named, positive
Brand named, neutral
Brand named, critical
Only competitors named
Brand not named
No answer

Badge for your website

<a href="https://aeo-audit.rezolve.com/de/rewe" title="KI-Check Deutschland 2026: REWE"><img src="https://aeo-audit.rezolve.com/de/badges/rewe.svg" alt="Agent Readiness Stufe 1, KI-Check Deutschland 2026" width="260" height="64"></a>

Audit completed on 19 September 2026. Methodology

REWE

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