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Reuter

reuter.deOnline retail
EHI top 100 online shops #57
Level
1
Basic web presence
Agent readiness score
32
AEO score
40
AI mention rate
5%

Reuter stands out with an AEO score of 40, ranking 1st of 59 in online retail, and AI engines name the brand in 5% of answers. For agent readiness, the website reaches level 1 (web fundamentals) with a score of 32; llms.txt, content signals, API catalogue, OAuth discovery and OAuth protected resource are not yet in place.

The next three steps
  1. 1Content Signals

    Add a Content-Signal line for search, ai-input and ai-train to robots.txt.

    A step toward level 2

  2. 2llms.txt

    Publish an llms.txt with a short summary and the key links.

  3. 3MCP Server Card

    Offer an MCP server and publish its server card under /.well-known.

Compared with Online retail
  • Agent readiness32
    Industry median 29 · rank 17 of 57
  • AEO score40
    Industry median 28 · rank 1 of 59
  • Mentions in AI answers5
    Industry median 13 · rank 44 of 59
  • Visibility36
    Industry median 20 · rank 4 of 59
  • Citations1
    Industry median 1 · rank 24 of 59
  • Sentiment100
    Industry median 74 · rank 1 of 59
Agent readiness level
  1. 0
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5
To reach level 2:
  • Content Signals

The site blocks or ignores requests that don't come from a browser, and real AI agents hit that too.

Areas
  • Discoverability100
  • Content accessibility0
  • Bot access control32
  • APIs, auth and MCP0
Every check
Discoverability
  • robots.txtPassed

    A valid robots.txt with crawl rules at the site root.

    Top sites: 98%
  • SitemapPassed

    An XML sitemap listing the pages, ideally referenced from robots.txt.

    Top sites: 88%
  • Link headersCould not check

    Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.

    Top sites: 0%
  • DNS for AI DiscoveryPassed

    SVCB or HTTPS records under _agents that advertise agent endpoints.

    Top sites: 5%
Content accessibility
  • Markdown negotiationCould not check

    Return a markdown version when asked with Accept: text/markdown, for example at the CDN.

    Top sites: 2%
  • llms.txtNot met

    Publish an llms.txt with a short summary and the key links.

    Top sites: 15%
Bot access control
  • AI bot rulesPartly met

    Add explicit robots.txt groups for the main AI crawlers.

    Top sites: 99%
  • Content SignalsNot met

    Add a Content-Signal line for search, ai-input and ai-train to robots.txt.

    Top sites: 2%
  • Web Bot AuthCould not check

    Only relevant if you run your own agents or crawlers: publish a signing key directory.

    Top sites: 0%
APIs, auth and MCP
  • API CatalogNot met

    List public APIs in a linkset at /.well-known/api-catalog.

    Top sites: 0%
  • OAuth discoveryNot met

    Publish OpenID Connect or OAuth server metadata under /.well-known.

    Top sites: 1%
  • OAuth Protected ResourceNot met

    Serve protected resource metadata at /.well-known/oauth-protected-resource.

    Top sites: 1%
  • auth.mdNot met

    Publish an auth.md describing how agents sign in.

    Top sites: 0%
  • MCP Server CardNot met

    Offer an MCP server and publish its server card under /.well-known.

    Top sites: 0%
  • A2A Agent CardNot met

    Publish an agent card at /.well-known/agent-card.json.

    Top sites: 0%
  • Agent SkillsNot met

    Publish a skills index with the main tasks agents can do.

    Top sites: 0%
  • WebMCPNot met

    Register key actions such as search or cart as WebMCP tools.

    Top sites: 1%
  • ARD manifestNot met

    Publish an ai-catalog.json listing every agent interface.

    Top sites: 0%
AI crawler rules (robots.txt)
Training
  • GPTBotallowed
  • ClaudeBotallowed
  • Anthropic-AIallowed
  • Google-Extendedallowed
  • GoogleOtherallowed
  • Applebot-Extendedallowed
  • Meta-ExternalAgentallowed
  • FacebookBotallowed
  • Bytespiderallowed
  • CCBotallowed
  • AI2Botallowed
  • Cohere-AIallowed
  • Claude-Weballowed
  • Omgilibotallowed
  • Diffbotallowed
Search
  • OAI-SearchBotallowed
  • Claude-SearchBotallowed
  • PerplexityBotallowed
  • Applebotallowed
  • Amazonbotallowed
  • YouBotallowed
  • Timpibotallowed
Assistant
  • ChatGPT-Userallowed
  • Claude-Userallowed
  • Perplexity-Userallowed
  • DuckAssistBotallowed
  • MistralAI-Userallowed
Agentic commerce
  • x402Not present
  • MPPNot present
  • UCPNot present
  • ACPNot present
  • AP2Not present

Protocols that let AI agents shop and pay by themselves. They don't count toward the level.

Agent readiness score 32 · coverage 82% · checked on 21/09/2026 · www.reuter.de

Mentions per AI engine
  • AIOpenAI1/15 · 7%
    Sentiment: 100% positive, 0% neutral, 0% critical
  • CClaude0/15 · 0%
  • PPerplexity1/15 · 7%
    Sentiment: 100% positive, 0% neutral, 0% critical
  • GGemini1/15 · 7%
    Sentiment: 100% positive, 0% neutral, 0% critical
Spotlight: Gemini
7%1 of 15 answers name Reuter
„Was sind die besten Online-Shops für hochwertige Badezimmerausstattung in Deutschland?“
Für hochwertige Badezimmerausstattung in Deutschland gibt es verschiedene Online-Shops, die eine große Auswahl an Produkten, von Badkeramik bis hin zu Badmöbeln und Accessoires, anbieten. Viele dieser Shops legen Wert auf exklusive Marken, Designlösungen und modernen Materialien. Einige der besten Online-Shops für hochwertige Badezimmerausstattung in Deutschland sind: REUTER: Dieser Online-Shop bietet eine riesige …

AI answer as returned, unverified and shortened.

Gemini names instead
  • Hansgrohe
  • HORNBACH
  • Aluminium
  • Soft-Close-Funktion
  • Wärmepumpen
  • Grohe
  • Houzz.de
  • Westwing
Sources: hornbach.de, ikea.com, villeroy-boch.de, otto.de, megabad.com, geberit.de
Share of voice
  • Reuter8.3%
  • Megabad0%
  • emero.de0%
  • Badshop.de0%
  • Heimwerker.de0%
  • Sanitär-Heinze0%
Most cited sources
  1. 1.rtl.de26
  2. 2.verbraucherzentrale.de16
  3. 3.idealo.de10
  4. 4.badshop.de10
  5. 5.otto.de8
  6. 6.wohnen.de8
  7. 7.haus.de7
  8. 8.duravit.com6

Own domain's share of all citations: 0.7%

Every question and answer
Question (original German)AIOpenAICClaudePPerplexityGGemini
Wo findet man stilvolle Einrichtungsideen für kleine Badezimmer im Internet?
Was sind die Unterschiede zwischen günstigen und Premium-Badmöbeln?
Welche Alternativen gibt es zu herkömmlichen Heizkörpern im Wohnbereich?
Wie unterscheiden sich die Preise für Badmöbel mit und ohne Soft-Close-Funktion?
Was tun, wenn das gelieferte Badmöbel beschädigt ankommt?
Welcher Anbieter bietet eine große Auswahl an Designer-Leuchten für das Wohnzimmer?
Wie finde ich passende Ersatzteile für eine defekte Waschtischarmatur?
Was sind die besten Online-Shops für hochwertige Badezimmerausstattung in Deutschland?
Welche Leuchten eignen sich am besten fürs Badezimmer mit hoher Luftfeuchtigkeit?
Sind Küchenarmaturen mit Zusatzfunktionen grundsätzlich teurer?
Ist es sinnvoll, Premium-Armaturen fürs Badezimmer online zu kaufen?
Welches Heizsystem ist für energiesparende Sanierungen am geeignetsten?
Was sind nachhaltige Alternativen zu klassischen Möbelsets fürs Wohnzimmer?
Lohnt sich die Investition in Designermöbel für die Küche wirklich?
Ist ein Duschsystem mit Thermostat besser als eines ohne?
  • Brand named, positive
  • Brand named, neutral
  • Brand named, critical
  • Only competitors named
  • Brand not named
  • No answer
Badge for your website
Agent Readiness Stufe 1, KI-Check Deutschland 2026
<a href="https://aeo-audit.rezolve.com/de/reuter" title="KI-Check Deutschland 2026: Reuter"><img src="https://aeo-audit.rezolve.com/de/badges/reuter.svg" alt="Agent Readiness Stufe 1, KI-Check Deutschland 2026" width="260" height="64"></a>

Audit completed on 21 September 2026. Methodology

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