reBuy

rebuy.deOnline retail

EHI top 100 online shops #61

Level: 1; Basic web presence
Agent readiness score: 24
AEO score: 28
AI mention rate: 33%

Notably, reBuy's agent readiness score is 24, slightly below the industry median of 29, and achieves level 1 (web basics). The following components are not yet in place: link header, markdown negotiation, llms.txt, content signals, and API catalogue. AI engines name the brand in 33.3% of answers; the AEO score is 28, ranking 27th of 59 in the industry.

The next three steps

1Content Signals
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
A step toward level 2
2Markdown negotiation
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
3llms.txt
Publish an llms.txt with a short summary and the key links.

Compared with Online retail

Agent readiness24
Industry median 29 · rank 40 of 57
AEO score28
Industry median 28 · rank 27 of 59
Mentions in AI answers33
Industry median 13 · rank 12 of 59
Visibility4
Industry median 20 · rank 47 of 59
Citations4
Industry median 1 · rank 4 of 59
Sentiment100
Industry median 74 · rank 1 of 59

Agent readiness level

0Not yet agent-ready
1Basic web presence
2Bot-aware
3Agent-readable
4Agent-integrated
5Agent-native

To reach level 2:

Content Signals

Areas

Discoverability77
Content accessibility0
Bot access control32
APIs, auth and MCP0

Every check

Discoverability

robots.txtPassed
A valid robots.txt with crawl rules at the site root.
Top sites: 98%
SitemapPassed
An XML sitemap listing the pages, ideally referenced from robots.txt.
Top sites: 88%
Link headersNot met
Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.
Top sites: 0%
DNS for AI DiscoveryNot present
Advertise agent endpoints with SVCB records under _agents.
Top sites: 5%

Content accessibility

Markdown negotiationNot met
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
Top sites: 2%
llms.txtNot met
Publish an llms.txt with a short summary and the key links.
Top sites: 15%

Bot access control

AI bot rulesPartly met
Add explicit robots.txt groups for the main AI crawlers.
Top sites: 99%
Content SignalsNot met
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
Top sites: 2%
Web Bot AuthNot present
Only relevant if you run your own agents or crawlers: publish a signing key directory.
Top sites: 0%

APIs, auth and MCP

API CatalogNot met
List public APIs in a linkset at /.well-known/api-catalog.
Top sites: 0%
OAuth discoveryNot met
Publish OpenID Connect or OAuth server metadata under /.well-known.
Top sites: 1%
OAuth Protected ResourceNot met
Serve protected resource metadata at /.well-known/oauth-protected-resource.
Top sites: 1%
auth.mdNot met
Publish an auth.md describing how agents sign in.
Top sites: 0%
MCP Server CardNot met
Offer an MCP server and publish its server card under /.well-known.
Top sites: 0%
A2A Agent CardNot met
Publish an agent card at /.well-known/agent-card.json.
Top sites: 0%
Agent SkillsNot met
Publish a skills index with the main tasks agents can do.
Top sites: 0%
WebMCPNot met
Register key actions such as search or cart as WebMCP tools.
Top sites: 1%
ARD manifestNot met
Publish an ai-catalog.json listing every agent interface.
Top sites: 0%

AI crawler rules (robots.txt)

Training

GPTBotallowed
ClaudeBotallowed
Anthropic-AIallowed
Google-Extendedallowed
GoogleOtherallowed
Applebot-Extendedallowed
Meta-ExternalAgentallowed
FacebookBotallowed
Bytespiderallowed
CCBotallowed
AI2Botallowed
Cohere-AIallowed
Claude-Weballowed
Omgilibotallowed
Diffbotallowed

OAI-SearchBotallowed
Claude-SearchBotallowed
PerplexityBotallowed
Applebotallowed
Amazonbotallowed
YouBotallowed
Timpibotallowed

Assistant

ChatGPT-Userallowed
Claude-Userallowed
Perplexity-Userallowed
DuckAssistBotallowed
MistralAI-Userallowed

Agentic commerce

x402Not present
MPPNot present
UCPNot present
ACPNot present
AP2Not present

Protocols that let AI agents shop and pay by themselves. They don't count toward the level.

Agent readiness score 24 · coverage 100% · checked on 21/09/2026 · www.rebuy.de

Mentions per AI engine

AIOpenAI4/15 · 27%
Sentiment: 50% positive, 50% neutral, 0% critical
CClaude6/15 · 40%
Sentiment: 67% positive, 33% neutral, 0% critical
PPerplexity5/15 · 33%
Sentiment: 40% positive, 60% neutral, 0% critical
GGemini5/15 · 33%
Sentiment: 60% positive, 40% neutral, 0% critical

Spotlight: Gemini

33%5 of 15 answers name reBuy

„Wo kann ich gebrauchte Elektronik mit Garantie online kaufen?“

Es gibt mehrere seriöse Online-Anbieter, bei denen du gebrauchte Elektronik mit Garantie kaufen kannst: Spezialisierte Re-Commerce-Anbieter: buyZOXS: Bietet eine große Auswahl an gebrauchter Technik wie Handys, Tablets, Konsolen, Kameras, Notebooks und sogar Haushaltsgeräte. Sie werben mit bis zu 3 Jahren Garantie und einem 25-Punkte-Qualitätscheck für alle Geräte. rebuy: Hier findest du gebrauchte Handys, Tablets, …

AI answer as returned, unverified and shortened.

Gemini names instead

Facebook Marketplace
asgoodasnew
Back Market
Apple
Cyberport
Goodwill
Salvation Army
Amoeba Music

Sources: rebuy.de, asgoodasnew.de, backmarket.de, get-it-easy.de, buyzoxs.de, gie.de

Share of voice

asgoodasnew4.7%
Zoxs1.6%
reBuy0.8%
medimops0.8%
wirkaufens0%
clevertronic0%

Most cited sources

1.rebuy.de20
2.verbraucherzentrale.de14
3.utopia.de11
4.gie.de11
5.myswooop.de10
6.backmarket.de10
7.refurbed.de9
8.buyzoxs.de8

Own domain's share of all citations: 3.8%

Every question and answer

Question (original German)	AIOpenAI	CClaude	PPerplexity	GGemini
Was tun, wenn ein gebrauchtes Buch beim Versand beschädigt ankommt?
Welche Möglichkeiten gibt es, Elektronik nachhaltig zu kaufen statt neu zu erwerben?
Wo kann ich gebrauchte Elektronik mit Garantie online kaufen?
Was sind Alternativen zum Online-Kauf von gebrauchten Medienartikeln?
Welche Online-Marktplätze sind am besten für den Kauf gebrauchter Medien wie Bücher oder Filme?
Worauf sollte ich achten, wenn gebrauchte Technikartikel online nicht wie beschrieben funktionieren?
Worin unterscheiden sich generalüberholte und gebrauchte Elektronikartikel beim Online-Kauf?
Lohnt es sich, generalüberholte Tablets anstelle neuer zu kaufen?
Ist der Kauf gebrauchter Konsolen mit geprüfter Qualität für Familien sinnvoll?
Wie unterscheiden sich die Preise für gebrauchte Smartphones mit Garantie im Vergleich zu neuen Geräten?
Vor- und Nachteile: Gebrauchtes Handy kaufen versus neu kaufen?
Gibt es günstige Alternativen zu refurbished Elektronik mit Garantie?
Wie finde ich günstige Laptops für das Studium auf Second-Hand-Plattformen?
Welche Preisspannen sind bei Second-Hand-Elektronik wie MacBooks in Deutschland üblich?
Welche Möglichkeiten gibt es, alte Bücher unkompliziert online zu verkaufen?

Brand named, positive
Brand named, neutral
Brand named, critical
Only competitors named
Brand not named
No answer

Badge for your website

<a href="https://aeo-audit.rezolve.com/de/rebuy" title="KI-Check Deutschland 2026: reBuy"><img src="https://aeo-audit.rezolve.com/de/badges/rebuy.svg" alt="Agent Readiness Stufe 1, KI-Check Deutschland 2026" width="260" height="64"></a>

Audit completed on 21 September 2026. Methodology

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