Peek & Cloppenburg

peek-cloppenburg.deFashion, beauty and consumer goods

EHI top 100 online shops #84

Level: 0; Not yet agent-ready
Agent readiness score: 19
AEO score: 33
AI mention rate: 18%

Peek & Cloppenburg achieves an AEO score of 33 (8th of 30 in the fashion, beauty and consumer goods sector); AI engines name the brand in 18.3% of answers, with Gemini reaching the highest mention rate at 26.7%. The agent readiness score is at level 0 with 19 points, below the industry median of 25; sitemap, llms.txt, content signals, API catalogue and OAuth-discovery are not yet in place.

The next three steps

1Sitemap
Serve an XML sitemap and reference it from robots.txt.
A step toward level 1
2llms.txt
Publish an llms.txt with a short summary and the key links.
3Content Signals
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.

Compared with Fashion, beauty and consumer goods

Agent readiness19
Industry median 25 · rank 26 of 29
AEO score33
Industry median 31 · rank 8 of 30
Mentions in AI answers18
Industry median 16 · rank 13 of 30
Visibility24
Industry median 28 · rank 18 of 30
Citations2
Industry median 2 · rank 13 of 30
Sentiment95
Industry median 69 · rank 4 of 30

Agent readiness level

0Not yet agent-ready
1Basic web presence
2Bot-aware
3Agent-readable
4Agent-integrated
5Agent-native

To reach level 1:

2 of robots.txt, Sitemap, Link headers

Some checks could not be run. With them, up to level 1 would be possible.

The site blocks or ignores requests that don't come from a browser, and real AI agents hit that too.

Areas

Discoverability53
Content accessibility0
Bot access control32
APIs, auth and MCP0

Every check

Discoverability

robots.txtPassed
A valid robots.txt with crawl rules at the site root.
Top sites: 98%
SitemapNot met
Serve an XML sitemap and reference it from robots.txt.
Top sites: 88%
Link headersCould not check
Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.
Top sites: 0%
DNS for AI DiscoveryNot present
Advertise agent endpoints with SVCB records under _agents.
Top sites: 5%

Content accessibility

Markdown negotiationCould not check
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
Top sites: 2%
llms.txtNot met
Publish an llms.txt with a short summary and the key links.
Top sites: 15%

Bot access control

AI bot rulesPartly met
Add explicit robots.txt groups for the main AI crawlers.
Top sites: 99%
Content SignalsNot met
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
Top sites: 2%
Web Bot AuthNot present
Only relevant if you run your own agents or crawlers: publish a signing key directory.
Top sites: 0%

APIs, auth and MCP

API CatalogNot met
List public APIs in a linkset at /.well-known/api-catalog.
Top sites: 0%
OAuth discoveryNot met
Publish OpenID Connect or OAuth server metadata under /.well-known.
Top sites: 1%
OAuth Protected ResourceNot met
Serve protected resource metadata at /.well-known/oauth-protected-resource.
Top sites: 1%
auth.mdNot met
Publish an auth.md describing how agents sign in.
Top sites: 0%
MCP Server CardNot met
Offer an MCP server and publish its server card under /.well-known.
Top sites: 0%
A2A Agent CardNot met
Publish an agent card at /.well-known/agent-card.json.
Top sites: 0%
Agent SkillsNot met
Publish a skills index with the main tasks agents can do.
Top sites: 0%
WebMCPNot met
Register key actions such as search or cart as WebMCP tools.
Top sites: 1%
ARD manifestNot met
Publish an ai-catalog.json listing every agent interface.
Top sites: 0%

AI crawler rules (robots.txt)

Training

GPTBotallowed
ClaudeBotallowed
Anthropic-AIallowed
Google-Extendedallowed
GoogleOtherallowed
Applebot-Extendedallowed
Meta-ExternalAgentallowed
FacebookBotallowed
Bytespiderallowed
CCBotallowed
AI2Botallowed
Cohere-AIallowed
Claude-Weballowed
Omgilibotallowed
Diffbotallowed

OAI-SearchBotallowed
Claude-SearchBotallowed
PerplexityBotallowed
Applebotallowed
Amazonbotallowed
YouBotallowed
Timpibotallowed

Assistant

ChatGPT-Userallowed
Claude-Userallowed
Perplexity-Userallowed
DuckAssistBotallowed
MistralAI-Userallowed

Agentic commerce

x402Not present
MPPNot present
UCPNot present
ACPNot present
AP2Not present

Protocols that let AI agents shop and pay by themselves. They don't count toward the level.

Agent readiness score 19 · coverage 84% · checked on 21/09/2026 · www.peek-cloppenburg.de

Mentions per AI engine

AIOpenAI3/15 · 20%
Sentiment: 67% positive, 33% neutral, 0% critical
CClaude2/15 · 13%
Sentiment: 100% positive, 0% neutral, 0% critical
PPerplexity2/15 · 13%
Sentiment: 100% positive, 0% neutral, 0% critical
GGemini4/15 · 27%
Sentiment: 100% positive, 0% neutral, 0% critical

Spotlight: Gemini

27%4 of 15 answers name Peek & Cloppenburg

„Was sind die besten Mode- und Schuh-Online-Shops in Deutschland für festliche Anlässe?“

Für festliche Anlässe in Deutschland gibt es eine gute Auswahl an Online-Shops, die sowohl elegante Mode als auch passende Schuhe anbieten. Festliche Mode für Damen: Abendkleider & Ballkleider: VIVIRY gilt als Spezialist für hochwertige Abendmode und bietet eine exzellente Auswahl an festlichen Kleidern, darunter auch Abiballkleider. Sie bieten zudem Inspirationen und Informationen rund um die perfekte Garderobe. …

AI answer as returned, unverified and shortened.

Gemini names instead

Nordstrom
FARFETCH
Bloomingdale's
Nordstrom Rack
6pm.com
Express
United Apparel Liquidators
Ask Me Wear

Sources: peek-cloppenburg.de, woehrl.de, zalando.de, breuninger.com, aboutyou.de, asos.com

Share of voice

Breuninger5.6%
Peek & Cloppenburg5.1%
Galeria1.4%
Engelhorn0%
Fashion ID0%
AppelrathCüpper0%

Most cited sources

1.zalando.de24
2.c-and-a.com18
3.verbraucherzentrale.de10
4.peek-cloppenburg.de10
5.otto.de8
6.vogue.de8
7.breuninger.com8
8.aboutyou.de8

Own domain's share of all citations: 1.7%

Every question and answer

Question (original German)	AIOpenAI	CClaude	PPerplexity	GGemini
Was sind die besten Mode- und Schuh-Online-Shops in Deutschland für festliche Anlässe?
Wo finde ich stilvolle Herrenmode fürs Büro online?
Gibt es Saison-Rabatte oder Sale-Events bei Bekleidungsplattformen für Markenkleidung?
Wo finde ich trendige Freizeitkleidung für Familien in Deutschland online?
Welche Mode-Shops bieten die beste Auswahl an Abendgarderobe für Hochzeiten?
Gibt es regionale Online-Shops mit großer Auswahl an aktueller Herrenmode als Alternative zu den großen Plattformen?
Was sind nachhaltige Alternativen zu Multibrand-Shops für Damenmode?
Wie gehe ich vor, wenn eine Online-Bestellung für Schuhe unvollständig ankommt?
Wie unterscheiden sich Multibrand-Fashion-Händler von Boutiquen hinsichtlich Auswahl und Preisen?
Welche Alternativen gibt es zu großen Online-Plattformen für Markenmode in Deutschland?
Wie hoch sind die durchschnittlichen Versandkosten bei Mode-Online-Shops in Deutschland?
Lohnt es sich, Businessmode im Online-Shop zu kaufen oder gibt es Vorteile stationär zu kaufen?
Online-Shopping-Plattformen für Damenmode vs. spezialisierte Schuhshops – was lohnt sich mehr?
Was kann ich tun, wenn meine bestellte Größe bei einem Multibrand-Online-Shop nicht passt?
Sind Online-Händler für Kindermode in Deutschland empfehlenswert hinsichtlich Qualität und Rückgaberecht?

Brand named, positive
Brand named, neutral
Brand named, critical
Only competitors named
Brand not named
No answer

Audit completed on 21 September 2026. Methodology

Peek & Cloppenburg

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