OTTO

otto.deOnline retail

EHI top 100 online shops #2

Level: 1; Basic web presence
Agent readiness score: 31
AEO score: 28
AI mention rate: 38%

OTTO attains agent readiness score level 1 with 31 points, slightly above the industry median of 29. Link headers, markdown negotiation, llms.txt, content signals and an API catalogue are not yet in place. AI engines name the brand in 38.3% of answers; OTTO ranks 27th of 59 in the industry for AEO score, matching the industry median.

The next three steps

1Content Signals
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
A step toward level 2
2Markdown negotiation
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
3llms.txt
Publish an llms.txt with a short summary and the key links.

Compared with Online retail

Agent readiness31
Industry median 29 · rank 21 of 57
AEO score28
Industry median 28 · rank 27 of 59
Mentions in AI answers38
Industry median 13 · rank 7 of 59
Visibility15
Industry median 20 · rank 34 of 59
Citations4
Industry median 1 · rank 4 of 59
Sentiment81
Industry median 74 · rank 15 of 59

Agent readiness level

0Not yet agent-ready
1Basic web presence
2Bot-aware
3Agent-readable
4Agent-integrated
5Agent-native

To reach level 2:

Content Signals

Areas

Discoverability77
Content accessibility0
Bot access control63
APIs, auth and MCP0

Every check

Discoverability

robots.txtPassed
A valid robots.txt with crawl rules at the site root.
Top sites: 98%
SitemapPassed
An XML sitemap listing the pages, ideally referenced from robots.txt.
Top sites: 88%
Link headersNot met
Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.
Top sites: 0%
DNS for AI DiscoveryNot present
Advertise agent endpoints with SVCB records under _agents.
Top sites: 5%

Content accessibility

Markdown negotiationNot met
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
Top sites: 2%
llms.txtNot met
Publish an llms.txt with a short summary and the key links.
Top sites: 15%

Bot access control

AI bot rulesPassed
Explicit robots.txt rules for AI crawlers such as GPTBot, ClaudeBot and PerplexityBot.
Top sites: 99%
Content SignalsNot met
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
Top sites: 2%
Web Bot AuthNot present
Only relevant if you run your own agents or crawlers: publish a signing key directory.
Top sites: 0%

APIs, auth and MCP

API CatalogNot met
List public APIs in a linkset at /.well-known/api-catalog.
Top sites: 0%
OAuth discoveryNot met
Publish OpenID Connect or OAuth server metadata under /.well-known.
Top sites: 1%
OAuth Protected ResourceNot met
Serve protected resource metadata at /.well-known/oauth-protected-resource.
Top sites: 1%
auth.mdNot met
Publish an auth.md describing how agents sign in.
Top sites: 0%
MCP Server CardNot met
Offer an MCP server and publish its server card under /.well-known.
Top sites: 0%
A2A Agent CardNot met
Publish an agent card at /.well-known/agent-card.json.
Top sites: 0%
Agent SkillsNot met
Publish a skills index with the main tasks agents can do.
Top sites: 0%
WebMCPNot met
Register key actions such as search or cart as WebMCP tools.
Top sites: 1%
ARD manifestNot met
Publish an ai-catalog.json listing every agent interface.
Top sites: 0%

AI crawler rules (robots.txt)

Training

GPTBotallowed
ClaudeBotallowed
Anthropic-AIallowed
Google-Extendedallowed
GoogleOtherallowed
Applebot-Extendedallowed
Meta-ExternalAgentallowed
FacebookBotallowed
Bytespiderallowed
CCBotallowed
AI2Botallowed
Cohere-AIallowed
Claude-Weballowed
Omgilibotallowed
Diffbotallowed

OAI-SearchBotallowed
Claude-SearchBotallowed
PerplexityBotallowed
Applebotallowed
Amazonbotallowed
YouBotallowed
Timpibotallowed

Assistant

ChatGPT-Userallowed
Claude-Userallowed
Perplexity-Userallowed
DuckAssistBotallowed
MistralAI-Userallowed

Agentic commerce

x402Not present
MPPNot present
UCPNot present
ACPNot present
AP2Not present

Protocols that let AI agents shop and pay by themselves. They don't count toward the level.

Agent readiness score 31 · coverage 100% · checked on 19/09/2026 · www.otto.de

Mentions per AI engine

AIOpenAI5/15 · 33%
Sentiment: 38% positive, 63% neutral, 0% critical
CClaude3/15 · 20%
Sentiment: 67% positive, 33% neutral, 0% critical
PPerplexity8/15 · 53%
Sentiment: 25% positive, 75% neutral, 0% critical
GGemini7/15 · 47%
Sentiment: 67% positive, 33% neutral, 0% critical

Spotlight: Gemini

47%7 of 15 answers name OTTO

„Wie kann ich Kleidung, Technik und Haushaltsartikel gemeinsam in einem Warenkorb bestellen?“

Um Kleidung, Technik und Haushaltsartikel bequem und gemeinsam in einem einzigen Warenkorb zu bestellen, eignen sich vor allem große Online-Marktplätze und Universaldienste (Online-Kaufhäuser) . Hier sind die besten Möglichkeiten und Plattformen dafür: Amazon: Als weltgrößter Online-Marktplatz finden Sie hier nahezu alles in einer Bestellung – von Elektronik über Kleidung bekannter Marken bis hin zu …

AI answer as returned, unverified and shortened.

Gemini names instead

Avocadostore
Etsy
memo AG
Memolife
Blauer Engel
GOTS
memo-Box
Waschbär

Sources: gorilla.green, fashionchangers.de, talk2move.de, nachhaltigkeit-mit-kopf.de, blog.shopauskunft.de, doofinder.com

Share of voice

Zalando4.8%
Otto3.9%
MediaMarkt2.9%
About You1.9%
BAUR1.5%
Home241.5%

Most cited sources

1.otto.de17
2.it-boltwise.de7
3.gutscheine.welt.de7
4.mediamarkt.de6
5.community.shopify.com6
6.focus.de5
7.baur.de5
8.nachhaltigkeit-mit-kopf.de5

Own domain's share of all citations: 4.1%

Every question and answer

Question (original German)	AIOpenAI	CClaude	PPerplexity	GGemini
Wie kann ich Kleidung, Technik und Haushaltsartikel gemeinsam in einem Warenkorb bestellen?
Welche Shops bieten ähnliche Produktauswahl wie Multikategorie-Onlinehäuser, aber mit Fokus auf Nachhaltigkeit?
Multikategorie-Shops vs. spezialisierte Onlineshops: Wo findet man bessere Deals für Haushaltswaren?
Welche Alternativen gibt es zu klassischen Warenhäusern für den Online-Einkauf von Einrichtung und Mode?
Lohnt es sich, große Haushaltsgeräte online zu kaufen?
Was tun, wenn die bestellten Möbel beschädigt ankommen?
Sind Mehrmarken-Onlineshops eine gute Wahl für nachhaltige Mode?
Wie unterscheiden sich Online-Warenhäuser im Angebot zwischen Technik, Mode und Möbeln?
Wie lässt sich ein Zahlungsverfahren online sicher nachträglich ändern?
Was sind die besten Online-Shops für günstige Möbel mit schneller Lieferung in Deutschland?
Welche Onlineshops bieten Altgeräte-Mitnahme beim Kauf von neuen Elektrogeräten an?
Gibt es Unterschiede bei den Versandkosten für verschiedene Produktkategorien in Multishops?
Wie finde ich die besten Rabattaktionen für Mode und Möbel in deutschen Online-Shops?
Welche Plattform bietet die größte Auswahl an Mode und Haushaltselektronik zum Stöbern?
Wo kann man Technik und Wohnaccessoires online abseits von großen Plattformen kaufen?

Brand named, positive
Brand named, neutral
Brand named, critical
Only competitors named
Brand not named
No answer

Badge for your website

<a href="https://aeo-audit.rezolve.com/de/otto" title="KI-Check Deutschland 2026: OTTO"><img src="https://aeo-audit.rezolve.com/de/badges/otto.svg" alt="Agent Readiness Stufe 1, KI-Check Deutschland 2026" width="260" height="64"></a>

Audit completed on 19 September 2026. Methodology

OTTO

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