ONLY

only.comFashion, beauty and consumer goods

EHI top 100 online shops #96

Level: 0; Not yet agent-ready
Agent readiness score: 6
AEO score: 24
AI mention rate: 3%

ONLY is ranked 23rd of 30 in its industry by AEO score, and AI engines name the brand in 3.3% of answers, with Gemini mentioning it in 13.3% of answers. For agent readiness, ONLY has a score of 6 at level 0, while the industry median is 25. robots.txt, sitemap, link header, markdown negotiation, and llms.txt are not yet in place.

The next three steps

1robots.txt
Publish a valid robots.txt with crawl rules and a Sitemap line.
A step toward level 1
2Sitemap
Serve an XML sitemap and reference it from robots.txt.
A step toward level 1
3Link headers
Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.
A step toward level 1

Compared with Fashion, beauty and consumer goods

Agent readiness6
Industry median 25 · rank 29 of 29
AEO score24
Industry median 31 · rank 23 of 30
Mentions in AI answers3
Industry median 16 · rank 25 of 30
Visibility4
Industry median 28 · rank 28 of 30
Citations0
Industry median 2 · rank 24 of 30
Sentiment100
Industry median 69 · rank 1 of 30

Agent readiness level

0Not yet agent-ready
1Basic web presence
2Bot-aware
3Agent-readable
4Agent-integrated
5Agent-native

To reach level 1:

2 of robots.txt, Sitemap, Link headers

Areas

Discoverability0
Content accessibility0
Bot access control32
APIs, auth and MCP0

Every check

Discoverability

robots.txtNot met
Publish a valid robots.txt with crawl rules and a Sitemap line.
Top sites: 98%
SitemapNot met
Serve an XML sitemap and reference it from robots.txt.
Top sites: 88%
Link headersNot met
Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.
Top sites: 0%
DNS for AI DiscoveryNot present
Advertise agent endpoints with SVCB records under _agents.
Top sites: 5%

Content accessibility

Markdown negotiationNot met
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
Top sites: 2%
llms.txtNot met
Publish an llms.txt with a short summary and the key links.
Top sites: 15%

Bot access control

AI bot rulesPartly met
Add explicit robots.txt groups for the main AI crawlers.
Top sites: 99%
Content SignalsNot met
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
Top sites: 2%
Web Bot AuthNot present
Only relevant if you run your own agents or crawlers: publish a signing key directory.
Top sites: 0%

APIs, auth and MCP

API CatalogNot met
List public APIs in a linkset at /.well-known/api-catalog.
Top sites: 0%
OAuth discoveryNot met
Publish OpenID Connect or OAuth server metadata under /.well-known.
Top sites: 1%
OAuth Protected ResourceNot met
Serve protected resource metadata at /.well-known/oauth-protected-resource.
Top sites: 1%
auth.mdNot met
Publish an auth.md describing how agents sign in.
Top sites: 0%
MCP Server CardNot met
Offer an MCP server and publish its server card under /.well-known.
Top sites: 0%
A2A Agent CardNot met
Publish an agent card at /.well-known/agent-card.json.
Top sites: 0%
Agent SkillsNot met
Publish a skills index with the main tasks agents can do.
Top sites: 0%
WebMCPNot met
Register key actions such as search or cart as WebMCP tools.
Top sites: 1%
ARD manifestNot met
Publish an ai-catalog.json listing every agent interface.
Top sites: 0%

AI crawler rules (robots.txt)

Training

GPTBotallowed
ClaudeBotallowed
Anthropic-AIallowed
Google-Extendedallowed
GoogleOtherallowed
Applebot-Extendedallowed
Meta-ExternalAgentallowed
FacebookBotallowed
Bytespiderallowed
CCBotallowed
AI2Botallowed
Cohere-AIallowed
Claude-Weballowed
Omgilibotallowed
Diffbotallowed

OAI-SearchBotallowed
Claude-SearchBotallowed
PerplexityBotallowed
Applebotallowed
Amazonbotallowed
YouBotallowed
Timpibotallowed

Assistant

ChatGPT-Userallowed
Claude-Userallowed
Perplexity-Userallowed
DuckAssistBotallowed
MistralAI-Userallowed

Agentic commerce

x402Not present
MPPNot present
UCPNot present
ACPNot present
AP2Not present

Protocols that let AI agents shop and pay by themselves. They don't count toward the level.

Agent readiness score 6 · coverage 100% · checked on 21/09/2026 · www.only.com

Mentions per AI engine

AIOpenAI0/15 · 0%
CClaude0/15 · 0%
PPerplexity0/15 · 0%
GGemini2/15 · 13%
Sentiment: 33% positive, 67% neutral, 0% critical

Spotlight: Gemini

13%2 of 15 answers name ONLY

„Wo finde ich regelmäßig Rabatte auf trendige Damenbekleidung?“

Es gibt zahlreiche Möglichkeiten, regelmäßig Rabatte auf trendige Damenbekleidung zu finden. Viele Online-Shops und Outlets bieten das ganze Jahr über reduzierte Mode an. Online-Shops mit regelmäßigen Sales und Outlets: Zalando: Hier findest du günstige Damenbekleidung im Sale, darunter sowohl neue Styles als auch Modeklassiker. Es gibt eine große Auswahl an Bekleidung, Schuhen und Accessoires. ABOUT YOU: Im Sale …

AI answer as returned, unverified and shortened.

Gemini names instead

GOTS
Loveco
Burberry
Marc Jacobs
Bio-Baumwolle
TENCEL™
Modal
Apfelleder

Sources: peek-cloppenburg.de, youtube.com, reddit.com, cecil.de, breuninger.com, zalando.de

Share of voice

Zalando6.8%
ABOUT YOU3.4%
ONLY0.7%
Vero Moda0.7%
C&A Deutschland0%
H&M Deutschland0%

Most cited sources

1.otto.de18
2.peek-cloppenburg.de18
3.zalando.de17
4.instyle.de13
5.freundin.de11
6.youtube.com9
7.bunte.de9
8.reddit.com8

Own domain's share of all citations: 0.2%

Every question and answer

Question (original German)	AIOpenAI	CClaude	PPerplexity	GGemini
Wie erkenne ich Preisunterschiede zwischen Kollektionen für Damenmode und Kinderkleidung?
Was sind gute Optionen für Damen, die auf vegane Mode Wert legen?
Welche Tricks gibt es, wenn Kleider beim Tragen hochrutschen?
Sind Damenjeans mit Stretch-Anteil wirklich komfortabler als klassische Baumwoll-Jeans?
Welche Mode eignet sich am besten für Frauen, die oft zwischen Büro und Freizeit wechseln müssen?
Lohnt es sich, in hochwertige Basics für die Garderobe einer Frau zu investieren?
Wie finde ich festliche Outfits für Teenagerinnen, die auch alltagstauglich sind?
Welche Damenmode-Trends sind aktuell besonders angesagt für den Herbst in Deutschland?
Was ist der Unterschied zwischen nachhaltiger Damenmode und konventioneller Mode für Frauen?
Was sind die besten Tipps, um stilvolle Plus-Size-Mode für Frauen zu finden?
Gibt es günstige Möglichkeiten, modische Plus-Size-Kleidung in Deutschland zu shoppen?
Wie unterscheiden sich Damenmode-Kollektionen für Jugendliche im Vergleich zu Modetrends für erwachsene Frauen?
Wie verhindere ich, dass weiße Blusen nach dem Waschen vergilben?
Wo finde ich regelmäßig Rabatte auf trendige Damenbekleidung?
Welche Alternativen gibt es zu Jeans, wenn man eine bequeme Hose für Frauen sucht?

Brand named, positive
Brand named, neutral
Brand named, critical
Only competitors named
Brand not named
No answer

Audit completed on 21 September 2026. Methodology

ONLY

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