OBI

obi.deOnline retail

EHI top 100 online shops #69

Level: 1; Basic web presence
Agent readiness score: 24
AEO score: 32
AI mention rate: 22%

OBI ranks 15th of 59 in online retail for its AEO score (32), with AI engines naming the brand in 21.7% of answers. The agent readiness score is at level 1 (Web basics) with 24 points, while the industry median is 29. Link headers, markdown negotiation, llms.txt, content signals and an API catalogue are not yet in place.

The next three steps

1Content Signals
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
A step toward level 2
2Markdown negotiation
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
3llms.txt
Publish an llms.txt with a short summary and the key links.

Compared with Online retail

Agent readiness24
Industry median 29 · rank 40 of 57
AEO score32
Industry median 28 · rank 15 of 59
Mentions in AI answers22
Industry median 13 · rank 21 of 59
Visibility32
Industry median 20 · rank 15 of 59
Citations3
Industry median 1 · rank 9 of 59
Sentiment73
Industry median 74 · rank 31 of 59

Agent readiness level

0Not yet agent-ready
1Basic web presence
2Bot-aware
3Agent-readable
4Agent-integrated
5Agent-native

To reach level 2:

Content Signals

Areas

Discoverability77
Content accessibility0
Bot access control32
APIs, auth and MCP0

Every check

Discoverability

robots.txtPassed
A valid robots.txt with crawl rules at the site root.
Top sites: 98%
SitemapPassed
An XML sitemap listing the pages, ideally referenced from robots.txt.
Top sites: 88%
Link headersNot met
Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.
Top sites: 0%
DNS for AI DiscoveryNot present
Advertise agent endpoints with SVCB records under _agents.
Top sites: 5%

Content accessibility

Markdown negotiationNot met
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
Top sites: 2%
llms.txtNot met
Publish an llms.txt with a short summary and the key links.
Top sites: 15%

Bot access control

AI bot rulesPartly met
Add explicit robots.txt groups for the main AI crawlers.
Top sites: 99%
Content SignalsNot met
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
Top sites: 2%
Web Bot AuthNot present
Only relevant if you run your own agents or crawlers: publish a signing key directory.
Top sites: 0%

APIs, auth and MCP

API CatalogNot met
List public APIs in a linkset at /.well-known/api-catalog.
Top sites: 0%
OAuth discoveryNot met
Publish OpenID Connect or OAuth server metadata under /.well-known.
Top sites: 1%
OAuth Protected ResourceNot met
Serve protected resource metadata at /.well-known/oauth-protected-resource.
Top sites: 1%
auth.mdNot met
Publish an auth.md describing how agents sign in.
Top sites: 0%
MCP Server CardNot met
Offer an MCP server and publish its server card under /.well-known.
Top sites: 0%
A2A Agent CardNot met
Publish an agent card at /.well-known/agent-card.json.
Top sites: 0%
Agent SkillsNot met
Publish a skills index with the main tasks agents can do.
Top sites: 0%
WebMCPNot met
Register key actions such as search or cart as WebMCP tools.
Top sites: 1%
ARD manifestNot met
Publish an ai-catalog.json listing every agent interface.
Top sites: 0%

AI crawler rules (robots.txt)

Training

GPTBotallowed
ClaudeBotallowed
Anthropic-AIallowed
Google-Extendedallowed
GoogleOtherallowed
Applebot-Extendedallowed
Meta-ExternalAgentallowed
FacebookBotallowed
Bytespiderallowed
CCBotallowed
AI2Botallowed
Cohere-AIallowed
Claude-Weballowed
Omgilibotallowed
Diffbotallowed

OAI-SearchBotallowed
Claude-SearchBotallowed
PerplexityBotallowed
Applebotallowed
Amazonbotallowed
YouBotallowed
Timpibotallowed

Assistant

ChatGPT-Userallowed
Claude-Userallowed
Perplexity-Userallowed
DuckAssistBotallowed
MistralAI-Userallowed

Agentic commerce

x402Not present
MPPNot present
UCPNot present
ACPNot present
AP2Not present

Protocols that let AI agents shop and pay by themselves. They don't count toward the level.

Agent readiness score 24 · coverage 100% · checked on 21/09/2026 · www.obi.de

Mentions per AI engine

AIOpenAI4/15 · 27%
Sentiment: 40% positive, 60% neutral, 0% critical
CClaude2/15 · 13%
Sentiment: 0% positive, 100% neutral, 0% critical
PPerplexity4/15 · 27%
Sentiment: 50% positive, 50% neutral, 0% critical
GGemini3/15 · 20%
Sentiment: 75% positive, 25% neutral, 0% critical

Spotlight: Gemini

20%3 of 15 answers name OBI

„Was sind die besten Baumärkte für günstige Gartenbewässerungssysteme in Deutschland?“

Für günstige Gartenbewässerungssysteme in Deutschland bieten verschiedene Baumärkte eine gute Auswahl. Zu den führenden Anbietern in diesem Bereich gehören: Hornbach: Hornbach bietet eine breite Palette an Bewässerungssystemen, darunter All-in-One-Lösungen, Gardena Micro Drip Systeme, Gardena Sprinklersysteme und Rainbird Bewässerungssysteme. Sie führen auch Tropfbewässerung, Versenkregner, Tropfschläuche, …

AI answer as returned, unverified and shortened.

Gemini names instead

kleinanzeigen.de
Bosch Grün
Black & Decker
Maktec
Makita
DeWALT
Bosch Blau
Hilti

Sources: obi.de, hornbach.de, bauhaus.info, youtube.com, toom.de, globus-baumarkt.de

Share of voice

OBI8.1%
Hornbach7.5%
Bauhaus4.4%
Globus Baumarkt2.5%
Hagebau1.3%
toom Baumarkt0%

Most cited sources

1.hornbach.de24
2.obi.de19
3.bauhaus.info14
4.idealo.de10
5.rtl.de10
6.globus-baumarkt.de9
7.silenti.de8
8.hagebau.de8

Own domain's share of all citations: 3.3%

Every question and answer

Question (original German)	AIOpenAI	CClaude	PPerplexity	GGemini
Welche Heimwerkermärkte bieten eine große Auswahl für den Innenausbau?
Wie unterscheiden sich Bau- und Heimwerkermärkte in ihrem Angebot an Werkzeugen für Profis gegenüber DIY-Einsteigern?
Welche Unterschiede gibt es zwischen stationären Baumärkten und reinen Online-Shops für Heimwerkerbedarf?
Welche Alternativen gibt es zu Baumärkten, wenn man schnell Werkzeug für kleinere Reparaturen benötigt?
Lohnt es sich, größere Mengen an Baustoffen im Baumarkt zu kaufen, oder ist der Fachhandel günstiger?
Welche Baumarktartikel eignen sich besonders zur Verbesserung der Raumakustik im Wohnzimmer?
Was brauche ich aus dem Baumarkt, um eine effiziente Gartenbewässerung einzurichten?
Was sind die besten Baumärkte für günstige Gartenbewässerungssysteme in Deutschland?
Wo findet man preiswerte Möglichkeiten, Gartenbedarf außerhalb des klassischen Baumarkts zu kaufen?
Ist es sinnvoll, Werkzeugsets für Hobbyhandwerker im Set oder einzeln zu kaufen?
Welche Optionen gibt es für nachhaltige Bau- und Gartenmaterialien jenseits des typischen Heimwerkermarkts?
Gibt es spezielle Aktionen oder Rabatte für Profi-Handwerker in deutschen Baumärkten?
Wie variieren die Preise für Baustoffe wie Dämmmaterial im Frühling im Vergleich zum Herbst?
Was tun, wenn das gelieferte Baumarktprodukt beschädigt angekommen ist?
Wie kann ich feststellen, ob ein Dübel für meine Wandbeschaffenheit geeignet ist?

Brand named, positive
Brand named, neutral
Brand named, critical
Only competitors named
Brand not named
No answer

Badge for your website

<a href="https://aeo-audit.rezolve.com/de/obi" title="KI-Check Deutschland 2026: OBI"><img src="https://aeo-audit.rezolve.com/de/badges/obi.svg" alt="Agent Readiness Stufe 1, KI-Check Deutschland 2026" width="260" height="64"></a>

Audit completed on 21 September 2026. Methodology

OBI

How does your brand compare?