Nike

nike.comFashion, beauty and consumer goods

EHI top 100 online shops #39

Level: 1; Basic web presence
Agent readiness score: 24
AEO score: 33
AI mention rate: 12%

Nike achieves agent readiness level 1 with a score of 24, just below the industry median of 25. AI engines name the brand in 11.7% of answers (AEO score: 33, ranked 8th of 30 in the industry). Link headers, markdown negotiation, llms.txt, content signals and API catalogue are not yet in place.

The next three steps

1Content Signals
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
A step toward level 2
2Markdown negotiation
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
3llms.txt
Publish an llms.txt with a short summary and the key links.

Compared with Fashion, beauty and consumer goods

Agent readiness24
Industry median 25 · rank 16 of 29
AEO score33
Industry median 31 · rank 8 of 30
Mentions in AI answers12
Industry median 16 · rank 19 of 30
Visibility38
Industry median 28 · rank 1 of 30
Citations4
Industry median 2 · rank 6 of 30
Sentiment64
Industry median 69 · rank 20 of 30

Agent readiness level

0Not yet agent-ready
1Basic web presence
2Bot-aware
3Agent-readable
4Agent-integrated
5Agent-native

To reach level 2:

Content Signals

Areas

Discoverability77
Content accessibility0
Bot access control32
APIs, auth and MCP0

Every check

Discoverability

robots.txtPassed
A valid robots.txt with crawl rules at the site root.
Top sites: 98%
SitemapPassed
An XML sitemap listing the pages, ideally referenced from robots.txt.
Top sites: 88%
Link headersNot met
Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.
Top sites: 0%
DNS for AI DiscoveryNot present
Advertise agent endpoints with SVCB records under _agents.
Top sites: 5%

Content accessibility

Markdown negotiationNot met
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
Top sites: 2%
llms.txtNot met
Publish an llms.txt with a short summary and the key links.
Top sites: 15%

Bot access control

AI bot rulesPartly met
Add explicit robots.txt groups for the main AI crawlers.
Top sites: 99%
Content SignalsNot met
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
Top sites: 2%
Web Bot AuthNot present
Only relevant if you run your own agents or crawlers: publish a signing key directory.
Top sites: 0%

APIs, auth and MCP

API CatalogNot met
List public APIs in a linkset at /.well-known/api-catalog.
Top sites: 0%
OAuth discoveryNot met
Publish OpenID Connect or OAuth server metadata under /.well-known.
Top sites: 1%
OAuth Protected ResourceNot met
Serve protected resource metadata at /.well-known/oauth-protected-resource.
Top sites: 1%
auth.mdNot met
Publish an auth.md describing how agents sign in.
Top sites: 0%
MCP Server CardNot met
Offer an MCP server and publish its server card under /.well-known.
Top sites: 0%
A2A Agent CardNot met
Publish an agent card at /.well-known/agent-card.json.
Top sites: 0%
Agent SkillsNot met
Publish a skills index with the main tasks agents can do.
Top sites: 0%
WebMCPNot met
Register key actions such as search or cart as WebMCP tools.
Top sites: 1%
ARD manifestNot met
Publish an ai-catalog.json listing every agent interface.
Top sites: 0%

AI crawler rules (robots.txt)

Training

GPTBotallowed
ClaudeBotallowed
Anthropic-AIallowed
Google-Extendedallowed
GoogleOtherallowed
Applebot-Extendedallowed
Meta-ExternalAgentallowed
FacebookBotallowed
Bytespiderallowed
CCBotallowed
AI2Botallowed
Cohere-AIallowed
Claude-Weballowed
Omgilibotallowed
Diffbotallowed

OAI-SearchBotallowed
Claude-SearchBotallowed
PerplexityBotallowed
Applebotallowed
Amazonbotallowed
YouBotallowed
Timpibotallowed

Assistant

ChatGPT-Userallowed
Claude-Userallowed
Perplexity-Userallowed
DuckAssistBotallowed
MistralAI-Userallowed

Agentic commerce

x402Not present
MPPNot present
UCPNot present
ACPNot present
AP2Not present

Protocols that let AI agents shop and pay by themselves. They don't count toward the level.

Agent readiness score 24 · coverage 100% · checked on 19/09/2026 · www.nike.com

Mentions per AI engine

AIOpenAI2/15 · 13%
Sentiment: 0% positive, 100% neutral, 0% critical
CClaude1/15 · 7%
Sentiment: 100% positive, 0% neutral, 0% critical
PPerplexity0/15 · 0%
GGemini4/15 · 27%
Sentiment: 50% positive, 50% neutral, 0% critical

Spotlight: Gemini

27%4 of 15 answers name Nike

„Welche Alternativen gibt es zu klassischen Sneakern für intensives Training?“

Für intensives Training, wie zum Beispiel CrossFit, Gewichtheben, HIIT oder Kurs-Workouts, sind klassische Freizeitsneaker oft ungeeignet, da sie zu wenig Seitenhalt, eine zu dämpfende oder weiche Sohle haben. Je nach Art des Trainings gibt es hervorragende Alternativen: Die besten Alternativen nach Trainingsart CrossTraining & HIIT (High-Intensity Interval Training): Alternative: Cross-Training-Schuhe (z. B. Reebok …

AI answer as returned, unverified and shortened.

Gemini names instead

Merinowolle
Polyester
i-Run
Funktionsbekleidung
Synthetik
Baumwollkleidung
HIIT
CrossFit

Sources: i-run.de, reddit.com, bergzeit.de, trigema.de, flyeralarm-sports.com, schietwetter.de

Share of voice

Nike11.3%
adidas3.2%
ASICS1.6%
Under Armour1.6%
PUMA0%
New Balance0%

Most cited sources

1.rtl.de25
2.nike.com17
3.runnersworld.de9
4.intersport.de6
5.baur.de5
6.express.de5
7.glamour.de5
8.idealo.de5

Own domain's share of all citations: 4.3%

Every question and answer

Question (original German)	AIOpenAI	CClaude	PPerplexity	GGemini
Lohnt es sich, in hochpreisige High-Performance-Sportschuhe zu investieren?
Funktionsbekleidung im Vergleich zu Baumwollkleidung beim Sport – was sind die Vor- und Nachteile?
Welche Sportbekleidung ist am besten für intensive Workouts geeignet?
Wie unterscheiden sich die Preisklassen bei Funktionskleidung für Ausdauersportarten?
Sind atmungsaktive Sport-Outfits ihren Preis wert?
Welche Alternativen gibt es zu klassischen Sneakern für intensives Training?
Welche Optionen gibt es für Sportmode außerhalb des Mainstreams?
Mit welchem Budget kann man in Deutschland gute Sportschuhe für Anfänger kaufen?
Was sind die wichtigsten Unterschiede zwischen Laufschuhen und Trainingsschuhen?
Wie verhindere ich Blasen beim Tragen neuer Sportschuhe?
Was sind nachhaltige Alternativen zu konventioneller Sportbekleidung?
Was sind beliebte Trends bei Sportschuhen für Damen in diesem Jahr?
Welche Ausrüstung eignet sich für das Hallen-Workout im Winter?
Welche Sportbekleidung ist ideal bei wechselhaftem Wetter geeignet?
Was tun, wenn Sportkleidung nach häufigem Waschen ihre Form verliert?

Brand named, positive
Brand named, neutral
Brand named, critical
Only competitors named
Brand not named
No answer

Badge for your website

<a href="https://aeo-audit.rezolve.com/de/nike" title="KI-Check Deutschland 2026: Nike"><img src="https://aeo-audit.rezolve.com/de/badges/nike.svg" alt="Agent Readiness Stufe 1, KI-Check Deutschland 2026" width="260" height="64"></a>

Audit completed on 19 September 2026. Methodology

Nike

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