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Netto

netto-online.deOnline retail
EHI top 100 online shops #89
Level
1
Basic web presence
Agent readiness score
31
AEO score
23
AI mention rate
37%

Netto achieves an agent readiness score of 31 at level 1 (web basics), slightly above the industry median of 29. AI engines name the brand in 36.7% of answers (AEO score: 23, 46th of 59 in online retail). Link header, markdown negotiation, content signals, API catalogue and OAuth discovery are not yet in place.

The next three steps
  1. 1Content Signals

    Add a Content-Signal line for search, ai-input and ai-train to robots.txt.

    A step toward level 2

  2. 2Markdown negotiation

    Return a markdown version when asked with Accept: text/markdown, for example at the CDN.

  3. 3MCP Server Card

    Offer an MCP server and publish its server card under /.well-known.

Compared with Online retail
  • Agent readiness31
    Industry median 29 · rank 21 of 57
  • AEO score23
    Industry median 28 · rank 46 of 59
  • Mentions in AI answers37
    Industry median 13 · rank 8 of 59
  • Visibility8
    Industry median 20 · rank 42 of 59
  • Citations1
    Industry median 1 · rank 24 of 59
  • Sentiment71
    Industry median 74 · rank 32 of 59
Agent readiness level
  1. 0
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5
To reach level 2:
  • Content Signals

The site blocks or ignores requests that don't come from a browser, and real AI agents hit that too.

Areas
  • Discoverability77
  • Content accessibility25
  • Bot access control32
  • APIs, auth and MCP0
Every check
Discoverability
  • robots.txtPassed

    A valid robots.txt with crawl rules at the site root.

    Top sites: 98%
  • SitemapPassed

    An XML sitemap listing the pages, ideally referenced from robots.txt.

    Top sites: 88%
  • Link headersNot met

    Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.

    Top sites: 0%
  • DNS for AI DiscoveryNot present

    Advertise agent endpoints with SVCB records under _agents.

    Top sites: 5%
Content accessibility
  • Markdown negotiationNot met

    Return a markdown version when asked with Accept: text/markdown, for example at the CDN.

    Top sites: 2%
  • llms.txtPartly met

    Publish an llms.txt with a short summary and the key links.

    Top sites: 15%
Bot access control
  • AI bot rulesPartly met

    Add explicit robots.txt groups for the main AI crawlers.

    Top sites: 99%
  • Content SignalsNot met

    Add a Content-Signal line for search, ai-input and ai-train to robots.txt.

    Top sites: 2%
  • Web Bot AuthNot present

    Only relevant if you run your own agents or crawlers: publish a signing key directory.

    Top sites: 0%
APIs, auth and MCP
  • API CatalogNot met

    List public APIs in a linkset at /.well-known/api-catalog.

    Top sites: 0%
  • OAuth discoveryNot met

    Publish OpenID Connect or OAuth server metadata under /.well-known.

    Top sites: 1%
  • OAuth Protected ResourceNot met

    Serve protected resource metadata at /.well-known/oauth-protected-resource.

    Top sites: 1%
  • auth.mdNot met

    Publish an auth.md describing how agents sign in.

    Top sites: 0%
  • MCP Server CardNot met

    Offer an MCP server and publish its server card under /.well-known.

    Top sites: 0%
  • A2A Agent CardNot met

    Publish an agent card at /.well-known/agent-card.json.

    Top sites: 0%
  • Agent SkillsNot met

    Publish a skills index with the main tasks agents can do.

    Top sites: 0%
  • WebMCPCould not check

    Register key actions such as search or cart as WebMCP tools.

    Top sites: 1%
  • ARD manifestNot met

    Publish an ai-catalog.json listing every agent interface.

    Top sites: 0%
AI crawler rules (robots.txt)
Training
  • GPTBotallowed
  • ClaudeBotallowed
  • Anthropic-AIallowed
  • Google-Extendedallowed
  • GoogleOtherallowed
  • Applebot-Extendedallowed
  • Meta-ExternalAgentallowed
  • FacebookBotallowed
  • Bytespiderallowed
  • CCBotallowed
  • AI2Botallowed
  • Cohere-AIallowed
  • Claude-Weballowed
  • Omgilibotallowed
  • Diffbotallowed
Search
  • OAI-SearchBotallowed
  • Claude-SearchBotallowed
  • PerplexityBotallowed
  • Applebotallowed
  • Amazonbotallowed
  • YouBotallowed
  • Timpibotallowed
Assistant
  • ChatGPT-Userallowed
  • Claude-Userallowed
  • Perplexity-Userallowed
  • DuckAssistBotallowed
  • MistralAI-Userallowed
Agentic commerce
  • x402Not present
  • MPPNot present
  • UCPNot present
  • ACPNot present
  • AP2Not present

Protocols that let AI agents shop and pay by themselves. They don't count toward the level.

Agent readiness score 31 · coverage 97% · checked on 21/09/2026 · www.netto-online.de

Mentions per AI engine
  • AIOpenAI5/15 · 33%
    Sentiment: 50% positive, 50% neutral, 0% critical
  • CClaude6/15 · 40%
    Sentiment: 17% positive, 83% neutral, 0% critical
  • PPerplexity4/15 · 27%
    Sentiment: 25% positive, 75% neutral, 0% critical
  • GGemini7/15 · 47%
    Sentiment: 13% positive, 88% neutral, 0% critical
Spotlight: Gemini
47%7 of 15 answers name Netto
„Welche günstigen Supermärkte bieten die beste Auswahl an Lebensmitteln für Familien?“
Für Familien, die günstige Lebensmittel mit einer guten Auswahl suchen, sind Discounter wie Aldi (Süd und Nord), Lidl, Netto und Penny oft die erste Wahl. Diese Supermärkte konzentrieren sich auf erschwingliche Preise und bieten dennoch gute Qualitätsstandards. Einige Supermärkte kombinieren günstige Preise mit einer breiteren Produktpalette: Aldi und Lidl werden generell als sehr preiswert angesehen und liegen bei …

AI answer as returned, unverified and shortened.

Gemini names instead
  • Too Good To Go
  • Lidl
  • Edeka
  • Rewe
  • SIRPLUS
  • heimischehoflaeden.de
  • PIELERS
  • CrowdFarming
Sources: chip.de, aldi-sued.de, infranken.de, vzhh.de, reddit.com, supermarkt-nachrichten.de
Share of voice
  • Lidl11.9%
  • Netto Marken-Discount2.4%
  • NORMA0%
  • PENNY0%
  • ALDI Süd0%
  • EDEKA (EDEKA Discount/nah & gut)0%
Most cited sources
  1. 1.derwesten.de20
  2. 2.verbraucherzentrale.de17
  3. 3.chip.de15
  4. 4.it-boltwise.de14
  5. 5.infranken.de13
  6. 6.focus.de12
  7. 7.rtl.de11
  8. 8.tag24.de9

Own domain's share of all citations: 0.5%

Every question and answer
Question (original German)AIOpenAICClaudePPerplexityGGemini
Wie unterscheiden sich die Preise für Bio-Produkte bei verschiedenen Discountern?
Welche Möglichkeiten gibt es, Haushaltswaren und Lebensmittel direkt vom Erzeuger günstig zu beziehen?
Wo findet man preiswerte Haushaltswaren und Alltagsprodukte in Deutschland?
Wie kann man im Alltag beim Wocheneinkauf im Discountmarkt besonders viel sparen?
Was sind günstige Alternativen zu stationären Discountern für den Online-Lebensmitteleinkauf?
Discounter vs. Supermarkt: Wo kauft man am sparsamsten für den Wocheneinkauf ein?
Was sind die Unterschiede zwischen klassischen Supermärkten und Discountlebensmittelhändlern?
Gibt es in Discountern bestimmte Wochentage, an denen Produkte besonders günstig sind?
Welche Lebensmittel-Discounter sind besonders für günstige Vorratskäufe geeignet?
Welche anderen Einkaufsmöglichkeiten gibt es neben Discounter für preisbewusste Käufer?
Sind Eigenmarken-Produkte bei Discountern eine gute Alternative zu Markenware?
Wie geht man vor, wenn im Discounter gekaufte Ware beschädigt ist?
Welche günstigen Supermärkte bieten die beste Auswahl an Lebensmitteln für Familien?
Was tun, wenn online beworbene Angebote im Supermarkt ausverkauft sind?
Lohnt sich der Einkauf bei einem Discounter für den täglichen Bedarf wirklich?
  • Brand named, positive
  • Brand named, neutral
  • Brand named, critical
  • Only competitors named
  • Brand not named
  • No answer
Badge for your website
Agent Readiness Stufe 1, KI-Check Deutschland 2026
<a href="https://aeo-audit.rezolve.com/de/netto" title="KI-Check Deutschland 2026: Netto"><img src="https://aeo-audit.rezolve.com/de/badges/netto.svg" alt="Agent Readiness Stufe 1, KI-Check Deutschland 2026" width="260" height="64"></a>

Audit completed on 21 September 2026. Methodology

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