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MediaMarkt

mediamarkt.deOnline retail
EHI top 100 online shops #4
Level
1
Basic web presence
Agent readiness score
35
AEO score
30
AI mention rate
43%

MediaMarkt achieves an AEO score of 30 for AI visibility, ranking 22nd of 59 in its industry and outperforming the industry median of 28. AI engines name the brand in 43.3% of answers. The agent readiness score is 35 at level 1, above the industry median of 29; link headers, markdown negotiation, content signals, an API catalogue, and OAuth discovery are not yet implemented.

The next three steps
  1. 1Content Signals

    Add a Content-Signal line for search, ai-input and ai-train to robots.txt.

    A step toward level 2

  2. 2Markdown negotiation

    Return a markdown version when asked with Accept: text/markdown, for example at the CDN.

  3. 3MCP Server Card

    Offer an MCP server and publish its server card under /.well-known.

Compared with Online retail
  • Agent readiness35
    Industry median 29 · rank 12 of 57
  • AEO score30
    Industry median 28 · rank 22 of 59
  • Mentions in AI answers43
    Industry median 13 · rank 4 of 59
  • Visibility31
    Industry median 20 · rank 16 of 59
  • Citations2
    Industry median 1 · rank 14 of 59
  • Sentiment60
    Industry median 74 · rank 43 of 59
Agent readiness level
  1. 0
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5
To reach level 2:
  • Content Signals

The site blocks or ignores requests that don't come from a browser, and real AI agents hit that too.

Areas
  • Discoverability77
  • Content accessibility50
  • Bot access control32
  • APIs, auth and MCP0
Every check
Discoverability
  • robots.txtPassed

    A valid robots.txt with crawl rules at the site root.

    Top sites: 98%
  • SitemapPassed

    An XML sitemap listing the pages, ideally referenced from robots.txt.

    Top sites: 88%
  • Link headersNot met

    Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.

    Top sites: 0%
  • DNS for AI DiscoveryNot present

    Advertise agent endpoints with SVCB records under _agents.

    Top sites: 5%
Content accessibility
  • Markdown negotiationNot met

    Return a markdown version when asked with Accept: text/markdown, for example at the CDN.

    Top sites: 2%
  • llms.txtPassed

    An llms.txt that tells language models what the site offers.

    Top sites: 15%
Bot access control
  • AI bot rulesPartly met

    Add explicit robots.txt groups for the main AI crawlers.

    Top sites: 99%
  • Content SignalsNot met

    Add a Content-Signal line for search, ai-input and ai-train to robots.txt.

    Top sites: 2%
  • Web Bot AuthNot present

    Only relevant if you run your own agents or crawlers: publish a signing key directory.

    Top sites: 0%
APIs, auth and MCP
  • API CatalogNot met

    List public APIs in a linkset at /.well-known/api-catalog.

    Top sites: 0%
  • OAuth discoveryNot met

    Publish OpenID Connect or OAuth server metadata under /.well-known.

    Top sites: 1%
  • OAuth Protected ResourceNot met

    Serve protected resource metadata at /.well-known/oauth-protected-resource.

    Top sites: 1%
  • auth.mdNot met

    Publish an auth.md describing how agents sign in.

    Top sites: 0%
  • MCP Server CardNot met

    Offer an MCP server and publish its server card under /.well-known.

    Top sites: 0%
  • A2A Agent CardNot met

    Publish an agent card at /.well-known/agent-card.json.

    Top sites: 0%
  • Agent SkillsNot met

    Publish a skills index with the main tasks agents can do.

    Top sites: 0%
  • WebMCPNot met

    Register key actions such as search or cart as WebMCP tools.

    Top sites: 1%
  • ARD manifestNot met

    Publish an ai-catalog.json listing every agent interface.

    Top sites: 0%
AI crawler rules (robots.txt)
Training
  • GPTBotallowed
  • ClaudeBotallowed
  • Anthropic-AIallowed
  • Google-Extendedallowed
  • GoogleOtherallowed
  • Applebot-Extendedallowed
  • Meta-ExternalAgentallowed
  • FacebookBotblocked
  • Bytespiderallowed
  • CCBotblocked
  • AI2Botblocked
  • Cohere-AIblocked
  • Claude-Weballowed
  • Omgilibotallowed
  • Diffbotblocked
Search
  • OAI-SearchBotallowed
  • Claude-SearchBotallowed
  • PerplexityBotallowed
  • Applebotallowed
  • Amazonbotblocked
  • YouBotblocked
  • Timpibotblocked
Assistant
  • ChatGPT-Userallowed
  • Claude-Userallowed
  • Perplexity-Userallowed
  • DuckAssistBotallowed
  • MistralAI-Userblocked
Agentic commerce
  • x402Not present
  • MPPNot present
  • UCPNot present
  • ACPNot present
  • AP2Not present

Protocols that let AI agents shop and pay by themselves. They don't count toward the level.

Agent readiness score 35 · coverage 100% · checked on 21/09/2026 · www.mediamarkt.de

Mentions per AI engine
  • AIOpenAI5/15 · 33%
    Sentiment: 20% positive, 80% neutral, 0% critical
  • CClaude7/15 · 47%
    Sentiment: 43% positive, 57% neutral, 0% critical
  • PPerplexity5/15 · 33%
    Sentiment: 0% positive, 100% neutral, 0% critical
  • GGemini9/15 · 60%
    Sentiment: 11% positive, 89% neutral, 0% critical
Spotlight: Gemini
60%9 of 15 answers name MediaMarkt
„Wo kann man Elektronik günstig erwerben, wenn man auf Neuware verzichten kann?“
Für günstige Elektronik ohne Neuware gibt es in Deutschland und im Online-Handel hervorragende Anlaufstellen. Da du auf Neuware verzichten kannst, sind Refurbished-Geräte (professionell aufbereitet mit Garantie) oder klassische Gebrauchtmärkte die beste Wahl. Hier ist eine Übersicht der besten Optionen: 1. Refurbished-Anbieter (Geprüft & mit Garantie) Diese Plattformen kaufen alte Geräte auf, bereiten sie technisch …

AI answer as returned, unverified and shortened.

Gemini names instead
  • Fernseher
  • Kopfhörer
  • Elektrofachmärkte
  • Unterhaltungselektronik
  • Laptops
  • Tablets
  • Fachhandel
  • Discounter
Sources: reddit.com, saturn.de, cyberport.de, mediamarkt.de, holzleitner.de, elektroshopwagner.de
Share of voice
  • Saturn11.4%
  • MediaMarkt10.4%
  • Cyberport3.5%
  • Euronics3%
  • Expert2.5%
  • Conrad Electronic1%
Most cited sources
  1. 1.kaufda.de17
  2. 2.rtl.de17
  3. 3.it-boltwise.de16
  4. 4.verbraucherzentrale.de12
  5. 5.cyberport.de10
  6. 6.mediamarkt.de9
  7. 7.expert.de7
  8. 8.idealo.de7

Own domain's share of all citations: 2%

Every question and answer
Question (original German)AIOpenAICClaudePPerplexityGGemini
Was sind die Vor- und Nachteile beim Kauf von Unterhaltungselektronik im Fachhandel gegenüber dem Discounter?
Wo findet man die beste Auswahl an Elektronik für Haushalte in Deutschland?
Was sind typische Preisnachlässe während Technik-Aktionstagen in Elektrofachmärkten?
Welche Technikmärkte bieten vor Ort persönliche Beratung für Smart Home Produkte?
Gibt es Elektronikmärkte, die Express-Lieferung oder Sofort-Abholung ermöglichen?
Welche Möglichkeiten gibt es, Technikprodukte zu leihen statt zu kaufen?
Wie unterscheiden sich die Preise für aktuelle Smartphones zwischen lokalen Elektronikgeschäften und Onlineanbietern?
Was kann ich tun, wenn mein Technikprodukt nach dem Kauf defekt ist?
Sind Elektronik-Sonderangebote im stationären Handel wirklich günstiger als die Onlinepreise?
Lohnt es sich, Großgeräte wie Fernseher oder Kühlschränke im Elektronikfachmarkt statt online zu kaufen?
Welche Alternativen gibt es zu großen Elektronikmärkten für gebrauchte Technikprodukte?
Welche Elektronikmärkte bieten regelmäßig Technik-Trends zu Aktionspreisen an?
Wie unterscheiden sich Elektronikfachmärkte von reinen Online-Shops im Hinblick auf Beratung und Service?
Wie funktioniert die Rückgabe bei Elektronikartikeln aus dem stationären Handel?
Wo kann man Elektronik günstig erwerben, wenn man auf Neuware verzichten kann?
  • Brand named, positive
  • Brand named, neutral
  • Brand named, critical
  • Only competitors named
  • Brand not named
  • No answer
Badge for your website
Agent Readiness Stufe 1, KI-Check Deutschland 2026
<a href="https://aeo-audit.rezolve.com/de/mediamarkt" title="KI-Check Deutschland 2026: MediaMarkt"><img src="https://aeo-audit.rezolve.com/de/badges/mediamarkt.svg" alt="Agent Readiness Stufe 1, KI-Check Deutschland 2026" width="260" height="64"></a>

Audit completed on 19 September 2026. Methodology

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