HSE

hse.deFashion, beauty and consumer goods

EHI top 100 online shops #52

Level: 1; Basic web presence
Agent readiness score: 31
AEO score: 26
AI mention rate: 3%

HSE achieves an agent readiness score of 31 at level 1 (web fundamentals), which is above the industry median of 25. AI engines name the brand in 3.3% of answers (AEO score: 26, ranked 21st of 30 in the industry). Link header, markdown negotiation, llms.txt, content signals, and an API catalogue are not yet in place.

The next three steps

1Content Signals
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
A step toward level 2
2Markdown negotiation
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
3llms.txt
Publish an llms.txt with a short summary and the key links.

Compared with Fashion, beauty and consumer goods

Agent readiness31
Industry median 25 · rank 10 of 29
AEO score26
Industry median 31 · rank 21 of 30
Mentions in AI answers3
Industry median 16 · rank 25 of 30
Visibility30
Industry median 28 · rank 13 of 30
Citations0
Industry median 2 · rank 24 of 30
Sentiment50
Industry median 69 · rank 25 of 30

Agent readiness level

0Not yet agent-ready
1Basic web presence
2Bot-aware
3Agent-readable
4Agent-integrated
5Agent-native

To reach level 2:

Content Signals

Areas

Discoverability77
Content accessibility0
Bot access control63
APIs, auth and MCP0

Every check

Discoverability

robots.txtPassed
A valid robots.txt with crawl rules at the site root.
Top sites: 98%
SitemapPassed
An XML sitemap listing the pages, ideally referenced from robots.txt.
Top sites: 88%
Link headersNot met
Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.
Top sites: 0%
DNS for AI DiscoveryNot present
Advertise agent endpoints with SVCB records under _agents.
Top sites: 5%

Content accessibility

Markdown negotiationNot met
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
Top sites: 2%
llms.txtNot met
Publish an llms.txt with a short summary and the key links.
Top sites: 15%

Bot access control

AI bot rulesPassed
Explicit robots.txt rules for AI crawlers such as GPTBot, ClaudeBot and PerplexityBot.
Top sites: 99%
Content SignalsNot met
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
Top sites: 2%
Web Bot AuthNot present
Only relevant if you run your own agents or crawlers: publish a signing key directory.
Top sites: 0%

APIs, auth and MCP

API CatalogNot met
List public APIs in a linkset at /.well-known/api-catalog.
Top sites: 0%
OAuth discoveryNot met
Publish OpenID Connect or OAuth server metadata under /.well-known.
Top sites: 1%
OAuth Protected ResourceNot met
Serve protected resource metadata at /.well-known/oauth-protected-resource.
Top sites: 1%
auth.mdNot met
Publish an auth.md describing how agents sign in.
Top sites: 0%
MCP Server CardNot met
Offer an MCP server and publish its server card under /.well-known.
Top sites: 0%
A2A Agent CardNot met
Publish an agent card at /.well-known/agent-card.json.
Top sites: 0%
Agent SkillsNot met
Publish a skills index with the main tasks agents can do.
Top sites: 0%
WebMCPNot met
Register key actions such as search or cart as WebMCP tools.
Top sites: 1%
ARD manifestNot met
Publish an ai-catalog.json listing every agent interface.
Top sites: 0%

AI crawler rules (robots.txt)

Training

GPTBotallowed
ClaudeBotallowed
Anthropic-AIallowed
Google-Extendedallowed
GoogleOtherallowed
Applebot-Extendedallowed
Meta-ExternalAgentallowed
FacebookBotallowed
Bytespiderallowed
CCBotallowed
AI2Botallowed
Cohere-AIallowed
Claude-Weballowed
Omgilibotallowed
Diffbotallowed

OAI-SearchBotallowed
Claude-SearchBotallowed
PerplexityBotallowed
Applebotallowed
Amazonbotallowed
YouBotallowed
Timpibotallowed

Assistant

ChatGPT-Userallowed
Claude-Userallowed
Perplexity-Userallowed
DuckAssistBotallowed
MistralAI-Userallowed

Agentic commerce

x402Not present
MPPNot present
UCPNot present
ACPNot present
AP2Not present

Protocols that let AI agents shop and pay by themselves. They don't count toward the level.

Agent readiness score 31 · coverage 100% · checked on 21/09/2026 · www.hse.de

Mentions per AI engine

AIOpenAI0/15 · 0%
CClaude0/15 · 0%
PPerplexity2/15 · 13%
Sentiment: 100% positive, 0% neutral, 0% critical
GGemini0/15 · 0%

Spotlight: Gemini

0%0 of 15 answers name HSE

„Wie variieren die Preise für Mode, Schmuck und Haushaltswaren auf Live-Shopping-Plattformen im Vergleich zu regulären Online-Shops?“

Die Preise für Mode, Schmuck und Haushaltswaren können auf Live-Shopping-Plattformen im Vergleich zu regulären Online-Shops variieren, wobei es sowohl Potenzial für niedrigere als auch für höhere Preise gibt. Preisgestaltung und Angebote auf Live-Shopping-Plattformen: Exklusive Angebote und Aktionen: Live-Shopping-Events bieten oft exklusive Rabatte, Sonderangebote oder zeitlich begrenzte Aktionen, die nur während …

AI answer as returned, unverified and shortened.

Gemini names instead

Instagram
TikTok
Facebook
Live-Shopping-Plattformen
Live-Shopping
123.live
Sprii
TikTok Shop

Sources: valantic.com, coremedia.com, sumup.com, 123.live, sprii.io, channelize.io

Most cited sources

1.valantic.com20
2.shopify.com15
3.sumup.com14
4.speekly.de13
5.verbraucherzentrale.de11
6.theretailexec.com11
7.unicorn-factory.net9
8.123.live6

Own domain's share of all citations: 0.3%

Every question and answer

Question (original German)	AIOpenAI	CClaude	PPerplexity	GGemini
Wie variieren die Preise für Mode, Schmuck und Haushaltswaren auf Live-Shopping-Plattformen im Vergleich zu regulären Online-Shops?
Was tun, wenn bei einer Live-Shopping-Bestellung die Rücksendung oder Erstattung nicht funktioniert?
Für wen eignet sich das Einkaufen per Livestream-Shopping besonders – Vielshopper oder Trendliebhaber?
Sind Produkte aus Live-TV-Shopping-Sendungen meist günstiger als im stationären Handel?
Lohnt sich die Teilnahme an Livestream-Angeboten beim Online-Shopping in Bezug auf Preis und Exklusivität?
Welche Live-Shopping-Plattformen bieten die beste Auswahl an Mode, Beauty und Wohnaccessoires?
Wo findet man inspirierende Onlineshopping-Erlebnisse mit aktuellen Trendprodukten für Zuhause und Beauty?
Welche Alternativen gibt es zu Multikategorie-Live-Shopping-Plattformen für den Einkauf von Mode und Beauty?
Wie kann man als Neukunde am besten die Vorteile von Live-Shopping-Events für Mode und Wohnen nutzen?
Welche Livestream-Shopping-Events bieten besondere Inspirationen für saisonale Looks und neue Trends?
Welche Probleme können bei Livestream-Einkäufen bei Mode und Schmuck auftreten und wie löst man sie am besten?
Was sind die Unterschiede zwischen Live-Shopping und Social Media Shopping für Mode- und Schmuckschnäppchen?
Wo kann man abseits von Live-TV-Shopping aktuelle Wohntrends und Dekoartikel entdecken?
Gibt es spezielle Rabatte oder Aktionen, die nur während eines Livestream-Einkaufs erhältlich sind?
Wie unterscheiden sich Live-Shopping-Plattformen von klassischen Online-Shops in Bezug auf Produktvielfalt und Kundenerlebnis?

Brand named, positive
Brand named, neutral
Brand named, critical
Only competitors named
Brand not named
No answer

Badge for your website

<a href="https://aeo-audit.rezolve.com/de/hse" title="KI-Check Deutschland 2026: HSE"><img src="https://aeo-audit.rezolve.com/de/badges/hse.svg" alt="Agent Readiness Stufe 1, KI-Check Deutschland 2026" width="260" height="64"></a>

Audit completed on 21 September 2026. Methodology

HSE

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