- Level
- 1
- Basic web presence
- Agent readiness score
- 25
- AEO score
- 34
- AI mention rate
- 25%
home24 achieves an AEO score of 34, ranking 11th of 59 in online retail, with AI engines naming the brand in 25% of answers. The agent readiness score is at level 1 (Web Basics) with 25, compared to the industry median of 29; Link-Header, markdown negotiation, llms.txt, content signals and an API catalogue are not yet in place.
- 1Content Signals
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
A step toward level 2
- 2Markdown negotiation
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
- 3llms.txt
Publish an llms.txt with a short summary and the key links.
- Agent readiness25Industry median 29 · rank 36 of 57
- AEO score34Industry median 28 · rank 11 of 59
- Mentions in AI answers25Industry median 13 · rank 19 of 59
- Visibility21Industry median 20 · rank 28 of 59
- Citations3Industry median 1 · rank 9 of 59
- Sentiment100Industry median 74 · rank 1 of 59
- 0
- 1
- 2
- 3
- 4
- 5
- Content Signals
The site blocks or ignores requests that don't come from a browser, and real AI agents hit that too.
- Discoverability77
- Content accessibility0
- Bot access control32
- APIs, auth and MCP0
- Top sites: 98%robots.txtPassed
A valid robots.txt with crawl rules at the site root.
- Top sites: 88%SitemapPassed
An XML sitemap listing the pages, ideally referenced from robots.txt.
- Top sites: 0%Link headersNot met
Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.
- Top sites: 5%DNS for AI DiscoveryNot present
Advertise agent endpoints with SVCB records under _agents.
- Top sites: 2%Markdown negotiationNot met
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
- Top sites: 15%llms.txtNot met
Publish an llms.txt with a short summary and the key links.
- Top sites: 99%AI bot rulesPartly met
Add explicit robots.txt groups for the main AI crawlers.
- Top sites: 2%Content SignalsNot met
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
- Top sites: 0%Web Bot AuthNot present
Only relevant if you run your own agents or crawlers: publish a signing key directory.
- Top sites: 0%API CatalogNot met
List public APIs in a linkset at /.well-known/api-catalog.
- Top sites: 1%OAuth discoveryNot met
Publish OpenID Connect or OAuth server metadata under /.well-known.
- Top sites: 1%OAuth Protected ResourceNot met
Serve protected resource metadata at /.well-known/oauth-protected-resource.
- Top sites: 0%auth.mdNot met
Publish an auth.md describing how agents sign in.
- Top sites: 0%MCP Server CardNot met
Offer an MCP server and publish its server card under /.well-known.
- Top sites: 0%A2A Agent CardNot met
Publish an agent card at /.well-known/agent-card.json.
- Top sites: 0%Agent SkillsNot met
Publish a skills index with the main tasks agents can do.
- Top sites: 1%WebMCPCould not check
Register key actions such as search or cart as WebMCP tools.
- Top sites: 0%ARD manifestNot met
Publish an ai-catalog.json listing every agent interface.
- GPTBotallowed
- ClaudeBotblocked
- Anthropic-AIallowed
- Google-Extendedallowed
- GoogleOtherallowed
- Applebot-Extendedallowed
- Meta-ExternalAgentallowed
- FacebookBotallowed
- Bytespiderallowed
- CCBotallowed
- AI2Botallowed
- Cohere-AIallowed
- Claude-Weballowed
- Omgilibotallowed
- Diffbotallowed
- OAI-SearchBotallowed
- Claude-SearchBotallowed
- PerplexityBotallowed
- Applebotallowed
- Amazonbotblocked
- YouBotallowed
- Timpibotallowed
- ChatGPT-Userallowed
- Claude-Userallowed
- Perplexity-Userallowed
- DuckAssistBotallowed
- MistralAI-Userallowed
- x402Not present
- MPPNot present
- UCPNot present
- ACPNot present
- AP2Not present
Protocols that let AI agents shop and pay by themselves. They don't count toward the level.
Agent readiness score 25 · coverage 97% · checked on 21/09/2026 · www.home24.de
- AIOpenAI3/15 · 20%Sentiment: 25% positive, 75% neutral, 0% critical
- CClaude4/15 · 27%Sentiment: 50% positive, 50% neutral, 0% critical
- PPerplexity2/15 · 13%Sentiment: 100% positive, 0% neutral, 0% critical
- GGemini6/15 · 40%Sentiment: 67% positive, 33% neutral, 0% critical
Wenn Sie Wert auf individuelle Beratung beim Möbelkauf legen, gibt es verschiedene Alternativen zum reinen Online-Kauf: Lokale Möbelhäuser und Fachgeschäfte: Der größte Vorteil des stationären Handels ist die Möglichkeit, Möbelstücke vor dem Kauf persönlich zu erleben, also die Haptik zu prüfen, Probezusitzen oder -zuliegen und die Farben im realen Raum zu beurteilen. Zudem erhalten Sie dort eine persönliche und …AI answer as returned, unverified and shortened.
- Ikea
- Trusted Shops
- Trustpilot
- Kreditkarte
- PayPal
- Stoffsofa
- Ledersofa
- home245.8%
- Otto2.9%
- moebel.de2.9%
- IKEA Deutschland0%
- Möbelhaus Roller0%
- Wayfair Deutschland0%
- 1.home24.de21
- 2.rtl.de17
- 3.tag24.de15
- 4.westwing.de13
- 5.hoeffner.de11
- 6.verbraucherzentrale.de9
- 7.ikea.com8
- 8.moemax.de8
Own domain's share of all citations: 3.5%
| Question (original German) | AIOpenAI | CClaude | PPerplexity | GGemini |
|---|---|---|---|---|
| Welche Alternativen gibt es zum Online-Möbelkauf, wenn man Wert auf individuelle Beratung legt? | ||||
| Wie funktioniert die Rückgabe bei Möbeln, die nicht passen oder gefallen? | ||||
| Lohnt es sich, Möbel online zu kaufen statt im stationären Handel? | ||||
| Sofa aus Stoff vs. Sofa aus Leder – was sind die wichtigsten Unterschiede im täglichen Gebrauch? | ||||
| Massivholzbett oder Boxspringbett – welches passt besser zu kleinen Schlafzimmern? | ||||
| Wie unterscheiden sich die Preisniveaus bei Online-Möbelhändlern für Ecksofas? | ||||
| Welche Beleuchtungslösungen sind ideal für Arbeitsbereiche in der Wohnung? | ||||
| Welche Plattformen für gebrauchte Möbel sind aktuell in Deutschland beliebt? | ||||
| Gibt es saisonale Zeiten, in denen Möbel online besonders günstig sind? | ||||
| Sind Rabatte wie Sale-Aktionen bei Online-Möbelhändlern wirklich ein Schnäppchen? | ||||
| Wo kann man stilvolle Lampen online mit schneller Lieferung bestellen? | ||||
| Was tun, wenn die gelieferte Wohnwand Beschädigungen aufweist? | ||||
| Wo finde ich eine große Auswahl an modernen Wohnaccessoires online? | ||||
| Welche Wohnaccessoires eignen sich am besten, um ein kleines Wohnzimmer gemütlich zu gestalten? | ||||
| Was sind die besten Online-Shops für bezahlbare und hochwertige Möbel in Deutschland? |
- Brand named, positive
- Brand named, neutral
- Brand named, critical
- Only competitors named
- Brand not named
- No answer
<a href="https://aeo-audit.rezolve.com/de/home24" title="KI-Check Deutschland 2026: home24"><img src="https://aeo-audit.rezolve.com/de/badges/home24.svg" alt="Agent Readiness Stufe 1, KI-Check Deutschland 2026" width="260" height="64"></a>Audit completed on 21 September 2026. Methodology