HNA

hna.deMedia and portals

agma DNA reach ranking #15

Level: 1; Basic web presence
Agent readiness score: 24
AEO score: 34
AI mention rate: 47%

AI engines name the brand in 46.7% of answers, most often with Perplexity (60%) and least with Claude (33.3%). With an AEO score of 34, HNA ranks 7th of 79 in the Media and Portals industry. The agent readiness score is at level 1 (web basics) with 24 points, matching the industry median; the following components are not yet in place: Link-Header, markdown negotiation, llms.txt, content signals and API catalogue.

The next three steps

1Content Signals
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
A step toward level 2
2Markdown negotiation
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
3llms.txt
Publish an llms.txt with a short summary and the key links.

Compared with Media and portals

Agent readiness24
Industry median 24 · rank 19 of 79
AEO score34
Industry median 27 · rank 7 of 79
Mentions in AI answers47
Industry median 27 · rank 8 of 79
Visibility37
Industry median 20 · rank 3 of 79
Citations9
Industry median 2 · rank 1 of 79
Sentiment66
Industry median 68 · rank 44 of 79

Agent readiness level

0Not yet agent-ready
1Basic web presence
2Bot-aware
3Agent-readable
4Agent-integrated
5Agent-native

To reach level 2:

Content Signals

Areas

Discoverability77
Content accessibility0
Bot access control32
APIs, auth and MCP0

Every check

Discoverability

robots.txtPassed
A valid robots.txt with crawl rules at the site root.
Top sites: 98%
SitemapPassed
An XML sitemap listing the pages, ideally referenced from robots.txt.
Top sites: 88%
Link headersNot met
Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.
Top sites: 0%
DNS for AI DiscoveryNot present
Advertise agent endpoints with SVCB records under _agents.
Top sites: 5%

Content accessibility

Markdown negotiationNot met
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
Top sites: 2%
llms.txtNot met
Publish an llms.txt with a short summary and the key links.
Top sites: 15%

Bot access control

AI bot rulesPartly met
Add explicit robots.txt groups for the main AI crawlers.
Top sites: 99%
Content SignalsNot met
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
Top sites: 2%
Web Bot AuthNot present
Only relevant if you run your own agents or crawlers: publish a signing key directory.
Top sites: 0%

APIs, auth and MCP

API CatalogNot met
List public APIs in a linkset at /.well-known/api-catalog.
Top sites: 0%
OAuth discoveryNot met
Publish OpenID Connect or OAuth server metadata under /.well-known.
Top sites: 1%
OAuth Protected ResourceNot met
Serve protected resource metadata at /.well-known/oauth-protected-resource.
Top sites: 1%
auth.mdNot met
Publish an auth.md describing how agents sign in.
Top sites: 0%
MCP Server CardNot met
Offer an MCP server and publish its server card under /.well-known.
Top sites: 0%
A2A Agent CardNot met
Publish an agent card at /.well-known/agent-card.json.
Top sites: 0%
Agent SkillsNot met
Publish a skills index with the main tasks agents can do.
Top sites: 0%
WebMCPNot met
Register key actions such as search or cart as WebMCP tools.
Top sites: 1%
ARD manifestNot met
Publish an ai-catalog.json listing every agent interface.
Top sites: 0%

AI crawler rules (robots.txt)

Training

GPTBotblocked
ClaudeBotblocked
Anthropic-AIblocked
Google-Extendedblocked
GoogleOtherblocked
Applebot-Extendedblocked
Meta-ExternalAgentblocked
FacebookBotblocked
Bytespiderblocked
CCBotblocked
AI2Botblocked
Cohere-AIblocked
Claude-Webblocked
Omgilibotblocked
Diffbotblocked

OAI-SearchBotallowed
Claude-SearchBotallowed
PerplexityBotallowed
Applebotblocked
Amazonbotblocked
YouBotblocked
Timpibotblocked

Assistant

ChatGPT-Userallowed
Claude-Userallowed
Perplexity-Userallowed
DuckAssistBotblocked
MistralAI-Userblocked

Agentic commerce

x402Not present
MPPNot present
UCPNot present
ACPNot present
AP2Not present

Protocols that let AI agents shop and pay by themselves. They don't count toward the level.

Agent readiness score 24 · coverage 100% · checked on 19/09/2026 · www.hna.de

Mentions per AI engine

AIOpenAI6/15 · 40%
Sentiment: 33% positive, 67% neutral, 0% critical
CClaude5/15 · 33%
Sentiment: 33% positive, 67% neutral, 0% critical
PPerplexity9/15 · 60%
Sentiment: 47% positive, 53% neutral, 0% critical
GGemini8/15 · 53%
Sentiment: 17% positive, 83% neutral, 0% critical

Spotlight: Gemini

53%8 of 15 answers name HNA

„Wie unterscheiden sich regionale Nachrichtenportale in Nordhessen hinsichtlich Aktualität und Themenvielfalt?“

Regionale Nachrichtenportale in Nordhessen (wie die etablierte Hessische/Niedersächsische Allgemeine (HNA) als Leitmedium, aber auch spezialisiertere oder rein digitale Plattformen) lassen sich hinsichtlich ihrer Aktualität und Themenvielfalt anhand zentraler Kriterien unterscheiden: 1. Aktualität (Geschwindigkeit und Ticker-Kultur) Etablierte Tageszeitungsportale (z. B. HNA.de): Sie verbinden die redaktionelle …

AI answer as returned, unverified and shortened.

Gemini names instead

Verbraucherzentrale Hessen
Hessen Mobil
ADAC
A7
A44
Hit Radio FFH
Deutscher Wetterdienst
DWD

Sources: ffh.de, play.google.com, pub.mc.dierichs.de, germany.mom-gmr.org, netzplusservice.de, maximilian-schimmel.de

Share of voice

HNA12.9%
Osthessen News0.5%
Fuldaer Zeitung0.5%
Hessenschau0%
Kassel-Live0%
Frankfurter Rundschau – Regional0%

Most cited sources

1.hna.de45
2.hessenschau.de29
3.ffh.de19
4.verbraucherfenster.hessen.de13
5.rtl.de11
6.nh24.de11
7.verbraucherzentrale-hessen.de10
8.news.de9

Own domain's share of all citations: 8.5%

Every question and answer

Question (original German)	AIOpenAI	CClaude	PPerplexity	GGemini
Wie unterscheiden sich regionale Nachrichtenportale in Nordhessen hinsichtlich Aktualität und Themenvielfalt?
Welchen Mehrwert bieten kostenfreie versus kostenpflichtige regionale Informationsportale für Nordhessen?
Welche Alternativen zu regionalen Online-Zeitungen gibt es für aktuelle Nachrichten aus Nordhessen?
Welche Möglichkeiten gibt es, sich online über Verkehrs- und Wetterwarnungen in Nordhessen aktuell zu informieren?
Gibt es empfehlenswerte Apps für lokale Nachrichten aus Hessen abseits von klassischen Newsportalen?
Wie kann ich gezielt lokale Veranstaltungstipps aus Kassel online finden?
Was sind empfehlenswerte Webseiten für aktuelle Verbraucher-Tipps aus Hessen?
Warum werden Push-Nachrichten von regionalen Newsportalen manchmal verzögert angezeigt?
Welche Preisunterschiede gibt es zwischen digitalen Regionalzeitungen für Kassel und Printausgaben?
Wie viel kostet ein Monatsabonnement für regionale Newsportale aus Hessen im Durchschnitt?
Ist ein kostenpflichtiges Abo für regionale Nachrichtenportale aus Kassel sinnvoll?
Wie finde ich neben Nachrichtenportalen noch seriöse Quellen für Verbraucher-Tipps in der Region Kassel?
Regionalzeitung online oder klassische Tageszeitung – was lohnt sich für lokale Nachrichten aus Kassel mehr?
Welche regionalen Nachrichtenportale bieten die beste Berichterstattung für Kassel und Nordhessen?
Was tun, wenn sich Artikel auf einem regionalen Nachrichtenportal nicht öffnen lassen?

Brand named, positive
Brand named, neutral
Brand named, critical
Only competitors named
Brand not named
No answer

Badge for your website

<a href="https://aeo-audit.rezolve.com/de/hna" title="KI-Check Deutschland 2026: HNA"><img src="https://aeo-audit.rezolve.com/de/badges/hna.svg" alt="Agent Readiness Stufe 1, KI-Check Deutschland 2026" width="260" height="64"></a>

Audit completed on 19 September 2026. Methodology

HNA

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