Henkel

henkel.deFashion, beauty and consumer goods

DAX 40

Level: 1; Basic web presence
Agent readiness score: 24
AEO score: 28
AI mention rate: 2%

For Henkel, AI engines name the brand in 1.7% of answers; the AEO score is 28 (19th of 30 in the industry; industry median: 31). The agent readiness score reaches level 1 (web essentials) with 24 points. Link headers, markdown negotiation, llms.txt, content signals and an API catalogue are not yet in place.

The next three steps

1Content Signals
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
A step toward level 2
2Markdown negotiation
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
3llms.txt
Publish an llms.txt with a short summary and the key links.

Compared with Fashion, beauty and consumer goods

Agent readiness24
Industry median 25 · rank 16 of 29
AEO score28
Industry median 31 · rank 19 of 30
Mentions in AI answers2
Industry median 16 · rank 28 of 30
Visibility35
Industry median 28 · rank 5 of 30
Citations0
Industry median 2 · rank 24 of 30
Sentiment50
Industry median 69 · rank 25 of 30

Agent readiness level

0Not yet agent-ready
1Basic web presence
2Bot-aware
3Agent-readable
4Agent-integrated
5Agent-native

To reach level 2:

Content Signals

Areas

Discoverability77
Content accessibility0
Bot access control32
APIs, auth and MCP0

Every check

Discoverability

robots.txtPassed
A valid robots.txt with crawl rules at the site root.
Top sites: 98%
SitemapPassed
An XML sitemap listing the pages, ideally referenced from robots.txt.
Top sites: 88%
Link headersNot met
Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.
Top sites: 0%
DNS for AI DiscoveryNot present
Advertise agent endpoints with SVCB records under _agents.
Top sites: 5%

Content accessibility

Markdown negotiationNot met
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
Top sites: 2%
llms.txtNot met
Publish an llms.txt with a short summary and the key links.
Top sites: 15%

Bot access control

AI bot rulesPartly met
Add explicit robots.txt groups for the main AI crawlers.
Top sites: 99%
Content SignalsNot met
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
Top sites: 2%
Web Bot AuthNot present
Only relevant if you run your own agents or crawlers: publish a signing key directory.
Top sites: 0%

APIs, auth and MCP

API CatalogNot met
List public APIs in a linkset at /.well-known/api-catalog.
Top sites: 0%
OAuth discoveryNot met
Publish OpenID Connect or OAuth server metadata under /.well-known.
Top sites: 1%
OAuth Protected ResourceNot met
Serve protected resource metadata at /.well-known/oauth-protected-resource.
Top sites: 1%
auth.mdNot met
Publish an auth.md describing how agents sign in.
Top sites: 0%
MCP Server CardNot met
Offer an MCP server and publish its server card under /.well-known.
Top sites: 0%
A2A Agent CardNot met
Publish an agent card at /.well-known/agent-card.json.
Top sites: 0%
Agent SkillsNot met
Publish a skills index with the main tasks agents can do.
Top sites: 0%
WebMCPNot met
Register key actions such as search or cart as WebMCP tools.
Top sites: 1%
ARD manifestNot met
Publish an ai-catalog.json listing every agent interface.
Top sites: 0%

AI crawler rules (robots.txt)

Training

GPTBotallowed
ClaudeBotallowed
Anthropic-AIallowed
Google-Extendedallowed
GoogleOtherallowed
Applebot-Extendedallowed
Meta-ExternalAgentallowed
FacebookBotallowed
Bytespiderallowed
CCBotallowed
AI2Botallowed
Cohere-AIallowed
Claude-Weballowed
Omgilibotallowed
Diffbotallowed

OAI-SearchBotallowed
Claude-SearchBotallowed
PerplexityBotallowed
Applebotallowed
Amazonbotallowed
YouBotallowed
Timpibotallowed

Assistant

ChatGPT-Userallowed
Claude-Userallowed
Perplexity-Userallowed
DuckAssistBotallowed
MistralAI-Userallowed

Agentic commerce

x402Not present
MPPNot present
UCPNot present
ACPNot present
AP2Not present

Protocols that let AI agents shop and pay by themselves. They don't count toward the level.

Agent readiness score 24 · coverage 100% · checked on 19/09/2026 · www.henkel.de

Mentions per AI engine

AIOpenAI1/15 · 7%
Sentiment: 0% positive, 100% neutral, 0% critical
CClaude0/15 · 0%
PPerplexity0/15 · 0%
GGemini0/15 · 0%

Spotlight: Gemini

0%0 of 15 answers name Henkel

„Welche Klebstoffe eignen sich besonders gut für die Reparatur von Porzellan oder Keramik?“

Für die Reparatur von Porzellan und Keramik eignen sich je nach Art des Bruchs und dem Verwendungszweck vor allem zwei Klebstoffarten: 1. 2-Komponenten-Epoxidharzklebstoffe (Die beste Wahl für Stabilität) Wann geeignet: Perfekt für größere Brüche, stark beanspruchte Gegenstände oder wenn kleine Teile fehlen (da Epoxidharz spaltüberbrückend wirkt). Vorteile: Extrem hohe Endfestigkeit, meist wasserfest und …

AI answer as returned, unverified and shortened.

Gemini names instead

Essig
UHU
UHU plus endfest 306
Pattex
Pattex Kraftmix
Pattex Porzellan-Sekundenkleber
OBI
Hornbach

Sources: teppichreinigung.info, teppichreiniger-berater.de, hornbach.de, cleanwhale.de, reischl-gebaeudereinigung.de, saugwischer-test.de

Share of voice

Henkel7.7%
Beiersdorf0%
Unilever Deutschland0%
Werner & Mertz (Frosch)0%
Procter & Gamble Deutschland0%
Mondi Group (Mondi Deutschland)0%

Most cited sources

1.rtl.de13
2.wlw.de10
3.elle.com9
4.test.de8
5.kita.de7
6.utopia.de5
7.umweltbundesamt.de5
8.idealo.de5

Own domain's share of all citations: 0%

Every question and answer

Question (original German)	AIOpenAI	CClaude	PPerplexity	GGemini
Welche Klebstoffe eignen sich besonders gut für die Reparatur von Porzellan oder Keramik?
Lohnt sich der Kauf von professionellen Teppichreinigern für private Haushalte?
Unterschiede zwischen lösungsmittelbasierten Klebstoffen und wasserbasierten Klebstoffen im industriellen Einsatz?
Worin unterscheiden sich Flüssigwaschmittel und Pulverwaschmittel bezüglich Umweltverträglichkeit und Reinigungskraft?
Welche Haushaltsreiniger sind am effektivsten gegen Kalk für Badezimmer in deutschen Haushalten?
Wie nachhaltig sind Dichtstoffe für Heimwerkerprojekte erhältlich?
Warum wird die Wäsche nach dem Waschen nicht richtig sauber trotz hochwertigem Waschmittel?
Was tun, wenn Waschmittel Rückstände auf Kleidung hinterlassen?
Welche umweltschonenden Alternativen gibt es zu herkömmlichen Allzweckreinigern?
Welche funktionalen Beschichtungen sind für den Korrosionsschutz von Metallteilen geeignet?
Wie kann man Weichspüler effektiv bei empfindlicher Haut einsetzen?
Sind Sprühreiniger oder Gelreiniger besser für hartnäckigen Schmutz auf Küchenoberflächen?
Wie unterscheiden sich die Preise für Colorationsprodukte in Drogerien und Online-Shops?
Was sind die besten Haarpflegeprodukte für feines Haar bei häufigem Waschen?
Ist ein tiefenpflegendes Shampoo sinnvoll bei trockenem, sprödem Haar?

Brand named, positive
Brand named, neutral
Brand named, critical
Only competitors named
Brand not named
No answer

Badge for your website

<a href="https://aeo-audit.rezolve.com/de/henkel" title="KI-Check Deutschland 2026: Henkel"><img src="https://aeo-audit.rezolve.com/de/badges/henkel.svg" alt="Agent Readiness Stufe 1, KI-Check Deutschland 2026" width="260" height="64"></a>

Audit completed on 19 September 2026. Methodology

Henkel

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