- Level
- 1
- Basic web presence
- Agent readiness score
- 24
- AEO score
- 32
- AI mention rate
- 35%
Fressnapf ranks 15th of 59 in online retail with an AEO score of 32, and AI engines name the brand in 35% of answers. The agent readiness score is level 1 (web basics) at 24, slightly below the industry median of 29. Link-header, markdown negotiation, llms.txt, content signals and an API catalogue are not yet in place.
- 1Content Signals
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
A step toward level 2
- 2Markdown negotiation
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
- 3llms.txt
Publish an llms.txt with a short summary and the key links.
- Agent readiness24Industry median 29 · rank 40 of 57
- AEO score32Industry median 28 · rank 15 of 59
- Mentions in AI answers35Industry median 13 · rank 10 of 59
- Visibility29Industry median 20 · rank 20 of 59
- Citations3Industry median 1 · rank 9 of 59
- Sentiment75Industry median 74 · rank 22 of 59
- 0
- 1
- 2
- 3
- 4
- 5
- Content Signals
- Discoverability77
- Content accessibility0
- Bot access control32
- APIs, auth and MCP0
- Top sites: 98%robots.txtPassed
A valid robots.txt with crawl rules at the site root.
- Top sites: 88%SitemapPassed
An XML sitemap listing the pages, ideally referenced from robots.txt.
- Top sites: 0%Link headersNot met
Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.
- Top sites: 5%DNS for AI DiscoveryNot present
Advertise agent endpoints with SVCB records under _agents.
- Top sites: 2%Markdown negotiationNot met
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
- Top sites: 15%llms.txtNot met
Publish an llms.txt with a short summary and the key links.
- Top sites: 99%AI bot rulesPartly met
Add explicit robots.txt groups for the main AI crawlers.
- Top sites: 2%Content SignalsNot met
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
- Top sites: 0%Web Bot AuthNot present
Only relevant if you run your own agents or crawlers: publish a signing key directory.
- Top sites: 0%API CatalogNot met
List public APIs in a linkset at /.well-known/api-catalog.
- Top sites: 1%OAuth discoveryNot met
Publish OpenID Connect or OAuth server metadata under /.well-known.
- Top sites: 1%OAuth Protected ResourceNot met
Serve protected resource metadata at /.well-known/oauth-protected-resource.
- Top sites: 0%auth.mdNot met
Publish an auth.md describing how agents sign in.
- Top sites: 0%MCP Server CardNot met
Offer an MCP server and publish its server card under /.well-known.
- Top sites: 0%A2A Agent CardNot met
Publish an agent card at /.well-known/agent-card.json.
- Top sites: 0%Agent SkillsNot met
Publish a skills index with the main tasks agents can do.
- Top sites: 1%WebMCPNot met
Register key actions such as search or cart as WebMCP tools.
- Top sites: 0%ARD manifestNot met
Publish an ai-catalog.json listing every agent interface.
- GPTBotallowed
- ClaudeBotallowed
- Anthropic-AIallowed
- Google-Extendedallowed
- GoogleOtherallowed
- Applebot-Extendedallowed
- Meta-ExternalAgentallowed
- FacebookBotallowed
- Bytespiderallowed
- CCBotallowed
- AI2Botallowed
- Cohere-AIallowed
- Claude-Weballowed
- Omgilibotallowed
- Diffbotallowed
- OAI-SearchBotallowed
- Claude-SearchBotallowed
- PerplexityBotallowed
- Applebotallowed
- Amazonbotallowed
- YouBotallowed
- Timpibotallowed
- ChatGPT-Userallowed
- Claude-Userallowed
- Perplexity-Userallowed
- DuckAssistBotallowed
- MistralAI-Userallowed
- x402Not present
- MPPNot present
- UCPNot present
- ACPNot present
- AP2Not present
Protocols that let AI agents shop and pay by themselves. They don't count toward the level.
Agent readiness score 24 · coverage 100% · checked on 21/09/2026 · www.fressnapf.de
- AIOpenAI7/15 · 47%Sentiment: 56% positive, 44% neutral, 0% critical
- CClaude5/15 · 33%Sentiment: 50% positive, 50% neutral, 0% critical
- PPerplexity5/15 · 33%Sentiment: 60% positive, 40% neutral, 0% critical
- GGemini4/15 · 27%Sentiment: 50% positive, 50% neutral, 0% critical
Es gibt gute Gründe zu der Annahme, dass Online-Shops für Tierbedarf in Deutschland oft günstiger sind als stationäre Läden. Hier sind die Hauptgründe und weitere Überlegungen: 1. Geringere Betriebskosten im Online-Handel Online-Händler haben im Vergleich zu stationären Geschäften oft geringere Kosten für Miete, Personal und Infrastruktur. Diese Einsparungen können sie in Form von niedrigeren Preisen an die Kunden …AI answer as returned, unverified and shortened.
- Zooplus
- Terra Canis
- Verbraucherzentrale
- PayPal
- Amazon Pay
- Klarna
- LucyBalu
- Profeline
- Fressnapf9.3%
- zooplus5.1%
- ZooRoyal5.1%
- Das Futterhaus0.9%
- Pets Deli0.5%
- Kölle Zoo0.5%
- 1.zooplus.de30
- 2.rtl.de29
- 3.fressnapf.de18
- 4.zooroyal.de11
- 5.verbraucherzentrale.de10
- 6.bitiba.de9
- 7.futterhaus.de8
- 8.petonline.de8
Own domain's share of all citations: 2.8%
| Question (original German) | AIOpenAI | CClaude | PPerplexity | GGemini |
|---|---|---|---|---|
| Wie reklamiere ich falsche Lieferungen bei Online-Händlern für Tierfutter? | ||||
| Was kann ich tun, wenn mein online bestelltes Tierzubehör beschädigt ankommt? | ||||
| Was sind Alternativen zu klassischen Kratzbäumen für Katzen, die online erhältlich sind? | ||||
| Online Tierfutter kaufen vs. im lokalen Geschäft – was sind die Vor- und Nachteile? | ||||
| Welche Online-Optionen gibt es für natürliche Pflegeprodukte für Haustiere? | ||||
| Sind Online-Shops für Tierbedarf günstiger als stationäre Läden in Deutschland? | ||||
| Lohnt es sich, Premium-Tiernahrung statt Standardfutter für mein Haustier online zu bestellen? | ||||
| Wo finde ich die größte Auswahl an Tiernahrung für verschiedene Haustierarten online? | ||||
| Was ist besser: Trockenfutter, Nassfutter oder Frischfutter für Hunde und Katzen? | ||||
| Was sind die beliebtesten Online-Shops für Tierbedarf mit schneller Lieferung in Deutschland? | ||||
| Welche Online-Anbieter eignen sich am besten für die regelmäßige Lieferung von Spezialfutter bei Futtermittelunverträglichkeiten? | ||||
| Gibt es Online-Shops, die Abo-Modelle für Tiernahrung und Streu anbieten? | ||||
| Was kosten Bio-Tiernahrung und hochwertige Snacks im Online-Vergleich durchschnittlich? | ||||
| Welche nachhaltigen Alternativen zu herkömmlichem Katzenstreu sind online verfügbar? | ||||
| Wie finde ich die besten Rabatte und Gutscheine für Tierbedarf im deutschen Online-Handel? |
- Brand named, positive
- Brand named, neutral
- Brand named, critical
- Only competitors named
- Brand not named
- No answer
<a href="https://aeo-audit.rezolve.com/de/fressnapf" title="KI-Check Deutschland 2026: Fressnapf"><img src="https://aeo-audit.rezolve.com/de/badges/fressnapf.svg" alt="Agent Readiness Stufe 1, KI-Check Deutschland 2026" width="260" height="64"></a>Audit completed on 21 September 2026. Methodology