Express.de

express.deMedia and portals

agma DNA reach ranking #30

Level: 1; Basic web presence
Agent readiness score: 31
AEO score: 22
AI mention rate: 20%

Express.de achieves agent readiness level 1 (Web basics) with a score of 31, which is above the industry median of 24. AI engines name the brand in 20% of answers, with an AEO score of 22, ranking 53rd of 79 in media and portals. Link headers, markdown negotiation, llms.txt, content signals and an API catalogue are not yet in place.

The next three steps

1Content Signals
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
A step toward level 2
2Markdown negotiation
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
3llms.txt
Publish an llms.txt with a short summary and the key links.

Compared with Media and portals

Agent readiness31
Industry median 24 · rank 12 of 79
AEO score22
Industry median 27 · rank 53 of 79
Mentions in AI answers20
Industry median 27 · rank 48 of 79
Visibility6
Industry median 20 · rank 57 of 79
Citations3
Industry median 2 · rank 23 of 79
Sentiment67
Industry median 68 · rank 42 of 79

Agent readiness level

0Not yet agent-ready
1Basic web presence
2Bot-aware
3Agent-readable
4Agent-integrated
5Agent-native

To reach level 2:

Content Signals

Areas

Discoverability77
Content accessibility0
Bot access control63
APIs, auth and MCP0

Every check

Discoverability

robots.txtPassed
A valid robots.txt with crawl rules at the site root.
Top sites: 98%
SitemapPassed
An XML sitemap listing the pages, ideally referenced from robots.txt.
Top sites: 88%
Link headersNot met
Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.
Top sites: 0%
DNS for AI DiscoveryNot present
Advertise agent endpoints with SVCB records under _agents.
Top sites: 5%

Content accessibility

Markdown negotiationNot met
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
Top sites: 2%
llms.txtNot met
Publish an llms.txt with a short summary and the key links.
Top sites: 15%

Bot access control

AI bot rulesPassed
Explicit robots.txt rules for AI crawlers such as GPTBot, ClaudeBot and PerplexityBot.
Top sites: 99%
Content SignalsNot met
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
Top sites: 2%
Web Bot AuthNot present
Only relevant if you run your own agents or crawlers: publish a signing key directory.
Top sites: 0%

APIs, auth and MCP

API CatalogNot met
List public APIs in a linkset at /.well-known/api-catalog.
Top sites: 0%
OAuth discoveryNot met
Publish OpenID Connect or OAuth server metadata under /.well-known.
Top sites: 1%
OAuth Protected ResourceNot met
Serve protected resource metadata at /.well-known/oauth-protected-resource.
Top sites: 1%
auth.mdNot met
Publish an auth.md describing how agents sign in.
Top sites: 0%
MCP Server CardNot met
Offer an MCP server and publish its server card under /.well-known.
Top sites: 0%
A2A Agent CardNot met
Publish an agent card at /.well-known/agent-card.json.
Top sites: 0%
Agent SkillsNot met
Publish a skills index with the main tasks agents can do.
Top sites: 0%
WebMCPNot met
Register key actions such as search or cart as WebMCP tools.
Top sites: 1%
ARD manifestNot met
Publish an ai-catalog.json listing every agent interface.
Top sites: 0%

AI crawler rules (robots.txt)

Training

GPTBotallowed
ClaudeBotallowed
Anthropic-AIallowed
Google-Extendedallowed
GoogleOtherallowed
Applebot-Extendedallowed
Meta-ExternalAgentallowed
FacebookBotallowed
Bytespiderallowed
CCBotallowed
AI2Botallowed
Cohere-AIallowed
Claude-Weballowed
Omgilibotallowed
Diffbotallowed

OAI-SearchBotallowed
Claude-SearchBotallowed
PerplexityBotallowed
Applebotallowed
Amazonbotallowed
YouBotallowed
Timpibotallowed

Assistant

ChatGPT-Userallowed
Claude-Userallowed
Perplexity-Userallowed
DuckAssistBotallowed
MistralAI-Userallowed

Agentic commerce

x402Not present
MPPNot present
UCPNot present
ACPNot present
AP2Not present

Protocols that let AI agents shop and pay by themselves. They don't count toward the level.

Agent readiness score 31 · coverage 100% · checked on 19/09/2026 · www.express.de

Mentions per AI engine

AIOpenAI3/15 · 20%
Sentiment: 33% positive, 67% neutral, 0% critical
CClaude0/15 · 0%
PPerplexity4/15 · 27%
Sentiment: 40% positive, 60% neutral, 0% critical
GGemini5/15 · 33%
Sentiment: 60% positive, 40% neutral, 0% critical

Spotlight: Gemini

33%5 of 15 answers name Express.de

„Welche Online-Nachrichtenportale bieten aktuelle News zu Promis und Schlager in Deutschland?“

Für aktuelle Nachrichten zu Prominenten und Schlager in Deutschland gibt es eine Vielzahl von Online-Nachrichtenportalen: Für Promi-News allgemein: Promiflash.de: Dies ist eine der beliebtesten Promi-Seiten in Deutschland und bietet tägliche Updates zu Stars, Sternchen und deren Geschichten. BUNTE.de: Hier finden Sie exklusive Promi-News, VIP-News und Videos aus der Welt der Stars und Royals, sowie Lifestyle-Trends. …

AI answer as returned, unverified and shortened.

Gemini names instead

TAG24
Radio Köln
Bild.de
ZDFheute
FOCUS online
Reuters
AP
DAZN

Sources: bild.de, tag24.de, ksta.de, express.de, rundschau-online.de, radiokoeln.de

Share of voice

Kölner Stadt-Anzeiger6.7%
Express.de1.4%
Bild.de1%
RP Online0.5%
Der Westen0.5%
General-Anzeiger Bonn0%

Most cited sources

1.www1.wdr.de31
2.rundschau-online.de26
3.ksta.de25
4.tag24.de21
5.express.de20
6.news.de15
7.bild.de14
8.radiokoeln.de12

Own domain's share of all citations: 3.2%

Every question and answer

Question (original German)	AIOpenAI	CClaude	PPerplexity	GGemini
Ist der Zugriff auf exklusive Nachrichteninhalte in Online-Nachrichtenportalen sein Geld wert?
Gibt es gute Alternativen zu einem reinen Nachrichtenportal mit Fokus auf Köln, wenn ich vor allem Promi-Themen lesen möchte?
Welche Online-Nachrichtenportale bieten aktuelle News zu Promis und Schlager in Deutschland?
Welche deutschen Online-Nachrichtenportale bieten günstige Abo-Optionen für Sport- und Unterhaltungsnachrichten?
Lohnt sich ein kostenpflichtiges Abo für ein regionales Online-Nachrichtenportal aus Köln?
Welche anderen digitalen Kanäle sind empfehlenswert, um lokale Nachrichten aus Köln und Umgebung zu bekommen?
Wie löse ich Probleme mit der Anmeldung bei einem Online-Nachrichtenportal für NRW-News?
Wie kann ich am besten aktuelle lokale Politik-News aus Köln online verfolgen?
Online-Nachrichtenportal vs. klassische Tageszeitung – welche Vorteile bietet die digitale Variante für regionale News aus NRW?
Wie unterscheidet sich ein Online-Nachrichtenportal mit Schwerpunkt auf Unterhaltung von einem reinen Sportportal?
Warum werden auf meinem Online-Nachrichtenportal manche Sportnews nicht geladen?
Welche Online-Nachrichtenportale eignen sich besonders zur schnellen Übersicht über Promi-News aus Deutschland?
Wie unterscheiden sich die Preismodelle für Online-Nachrichtenportale mit regionalem Fokus?
Welches ist das beste Online-Nachrichtenportal mit Fokus auf Köln und NRW?
Welche Möglichkeiten gibt es, außer Online-Nachrichtenportalen, um über Sportereignisse aus NRW informiert zu bleiben?

Brand named, positive
Brand named, neutral
Brand named, critical
Only competitors named
Brand not named
No answer

Badge for your website

<a href="https://aeo-audit.rezolve.com/de/express" title="KI-Check Deutschland 2026: Express.de"><img src="https://aeo-audit.rezolve.com/de/badges/express.svg" alt="Agent Readiness Stufe 1, KI-Check Deutschland 2026" width="260" height="64"></a>

Audit completed on 21 September 2026. Methodology

Express.de

How does your brand compare?