Ernsting's family

ernstings-family.deFashion, beauty and consumer goods

EHI top 100 online shops #85

Level: 1; Basic web presence
Agent readiness score: 35
AEO score: 23
AI mention rate: 5%

AI engines name the brand in 5% of answers, with Gemini naming it in 20% of answers; other AI engines instead mention brands such as H&M, C&A, and momox fashion. Ernsting's family has an AEO score at 25th of 30 in the fashion, beauty and consumer goods industry. The agent readiness score is at level 1 with 35 points, with link header, markdown negotiation, llms.txt, content signals, and OAuth protected resource not yet in place.

The next three steps

1Content Signals
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
A step toward level 2
2Markdown negotiation
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
3llms.txt
Publish an llms.txt with a short summary and the key links.

Compared with Fashion, beauty and consumer goods

Agent readiness35
Industry median 25 · rank 7 of 29
AEO score23
Industry median 31 · rank 25 of 30
Mentions in AI answers5
Industry median 16 · rank 23 of 30
Visibility8
Industry median 28 · rank 26 of 30
Citations2
Industry median 2 · rank 13 of 30
Sentiment67
Industry median 69 · rank 17 of 30

Agent readiness level

0Not yet agent-ready
1Basic web presence
2Bot-aware
3Agent-readable
4Agent-integrated
5Agent-native

To reach level 2:

Content Signals

Areas

Discoverability80
Content accessibility0
Bot access control32
APIs, auth and MCP0

Every check

Discoverability

robots.txtPassed
A valid robots.txt with crawl rules at the site root.
Top sites: 98%
SitemapPassed
An XML sitemap listing the pages, ideally referenced from robots.txt.
Top sites: 88%
Link headersNot met
Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.
Top sites: 0%
DNS for AI DiscoveryPassed
SVCB or HTTPS records under _agents that advertise agent endpoints.
Top sites: 5%

Content accessibility

Markdown negotiationNot met
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
Top sites: 2%
llms.txtNot met
Publish an llms.txt with a short summary and the key links.
Top sites: 15%

Bot access control

AI bot rulesPartly met
Add explicit robots.txt groups for the main AI crawlers.
Top sites: 99%
Content SignalsNot met
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
Top sites: 2%
Web Bot AuthNot present
Only relevant if you run your own agents or crawlers: publish a signing key directory.
Top sites: 0%

APIs, auth and MCP

API CatalogCould not check
List public APIs in a linkset at /.well-known/api-catalog.
Top sites: 0%
OAuth discoveryCould not check
Publish OpenID Connect or OAuth server metadata under /.well-known.
Top sites: 1%
OAuth Protected ResourceNot met
Serve protected resource metadata at /.well-known/oauth-protected-resource.
Top sites: 1%
auth.mdNot met
Publish an auth.md describing how agents sign in.
Top sites: 0%
MCP Server CardCould not check
Offer an MCP server and publish its server card under /.well-known.
Top sites: 0%
A2A Agent CardCould not check
Publish an agent card at /.well-known/agent-card.json.
Top sites: 0%
Agent SkillsCould not check
Publish a skills index with the main tasks agents can do.
Top sites: 0%
WebMCPNot met
Register key actions such as search or cart as WebMCP tools.
Top sites: 1%
ARD manifestNot met
Publish an ai-catalog.json listing every agent interface.
Top sites: 0%

AI crawler rules (robots.txt)

Training

GPTBotallowed
ClaudeBotallowed
Anthropic-AIallowed
Google-Extendedallowed
GoogleOtherallowed
Applebot-Extendedallowed
Meta-ExternalAgentallowed
FacebookBotallowed
Bytespiderallowed
CCBotallowed
AI2Botallowed
Cohere-AIallowed
Claude-Weballowed
Omgilibotallowed
Diffbotallowed

OAI-SearchBotallowed
Claude-SearchBotallowed
PerplexityBotallowed
Applebotallowed
Amazonbotallowed
YouBotallowed
Timpibotallowed

Assistant

ChatGPT-Userallowed
Claude-Userallowed
Perplexity-Userallowed
DuckAssistBotallowed
MistralAI-Userallowed

Agentic commerce

x402Not present
MPPNot present
UCPNot present
ACPNot present
AP2Not present

Protocols that let AI agents shop and pay by themselves. They don't count toward the level.

Agent readiness score 35 · coverage 76% · checked on 21/09/2026 · www.ernstings-family.de

Mentions per AI engine

AIOpenAI0/15 · 0%
CClaude0/15 · 0%
PPerplexity0/15 · 0%
GGemini3/15 · 20%
Sentiment: 33% positive, 67% neutral, 0% critical

Spotlight: Gemini

20%3 of 15 answers name Ernsting's family

„Wo finde ich günstige Mode für die ganze Familie in Deutschland?“

Um günstige Mode für die ganze Familie in Deutschland zu finden, gibt es verschiedene Möglichkeiten, sowohl online als auch in physischen Geschäften. Online-Shops: KiK: Bietet eine große Auswahl an günstiger Mode für Damen, Herren, Mädchen und Jungen, von T-Shirts über Jacken bis hin zu Hosen und Sportoutfits. Sie haben auch Babykleidung. Ernsting's family: Hier können Sie günstige Kleidung für die ganze Familie …

AI answer as returned, unverified and shortened.

Gemini names instead

H&M
C&A
momox fashion
DM
Vinted
eBay Kleinanzeigen
Bio-Baumwolle
Bonprix

Sources: c-and-a.com, zalando.de, patpat.com, kik.de, bonprix.de, ernstings-family.de

Share of voice

C&A9.9%
KiK4.6%
NKD3.1%
Ernsting's family2.3%
Takko Fashion1.5%
Zeeman0.8%

Most cited sources

1.c-and-a.com21
2.zalando.de13
3.ernstings-family.de10
4.limango.de8
5.www2.hm.com8
6.otto.de7
7.kik.de6
8.rund-ums-baby.de6

Own domain's share of all citations: 1.8%

Every question and answer

Question (original German)	AIOpenAI	CClaude	PPerplexity	GGemini
Welche Mode ist am besten geeignet für Familien mit kleinen Kindern im Kita- und Grundschulalter?
Wie unterscheidet sich das Sortiment an Damen-, Herren- und Kinderbekleidung bei klassischen Modehändlern gegenüber Möbelhäusern mit Textilabteilung?
Welche anderen Möglichkeiten gibt es, Alltagsmode und Heimtextilien für Familien gebraucht zu erwerben?
Gibt es große Preisunterschiede zwischen saisonaler Familienmode im Frühling und Herbst?
Wie gehe ich vor, wenn Kinderkleidung nach dem ersten Waschen einläuft oder Farben verliert?
Lohnt es sich, Familienmode und Heimtextilien im Sale oder zu regulären Preisen zu kaufen?
Sind Mehrfachpacks bei Alltagskleidung für Kinder tatsächlich günstiger als Einzelstücke?
Was kann man tun, wenn Heimtextilien beim Onlineshopping nicht wie erwartet ausfallen?
Wo finde ich günstige Mode für die ganze Familie in Deutschland?
Was kosten im Schnitt einfache T-Shirts, Leggings oder Jeans für Kinder auf dem deutschen Markt?
Welche Shops bieten preiswerte Heimtextilien und Alltagskleidung für Familien an?
Was sind praktische Textilien für vielbesuchte Familienbereiche wie das Badezimmer oder das Kinderzimmer?
Wo kann man ausgewählte Einzelstücke an Familien- oder Kinderkleidung nachhaltig und günstig kaufen?
Welche Alternativen gibt es zu klassischen Modeketten für erschwingliche Kleidung und Wohntextilien?
Welche Unterschiede gibt es zwischen Filialen, Online-Shops und Discountern beim Kauf von Familienmode?

Brand named, positive
Brand named, neutral
Brand named, critical
Only competitors named
Brand not named
No answer

Badge for your website

<a href="https://aeo-audit.rezolve.com/de/ernsting-s-family" title="KI-Check Deutschland 2026: Ernsting's family"><img src="https://aeo-audit.rezolve.com/de/badges/ernsting-s-family.svg" alt="Agent Readiness Stufe 1, KI-Check Deutschland 2026" width="260" height="64"></a>

Audit completed on 21 September 2026. Methodology

Ernsting's family

How does your brand compare?