- Level
- 1
- Basic web presence
- Agent readiness score
- 24
- AEO score
- 27
- AI mention rate
- 7%
Emma has an agent readiness score of 24 at level 1 (web fundamentals), slightly below the industry median of 29. AI engines name the brand in 6.7% of answers; the AEO score is 27, ranking 32nd of 59 in online retail. Link header, markdown negotiation, llms.txt, content signals, and API catalogue are not yet in place.
- 1Content Signals
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
A step toward level 2
- 2Markdown negotiation
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
- 3llms.txt
Publish an llms.txt with a short summary and the key links.
- Agent readiness24Industry median 29 · rank 40 of 57
- AEO score27Industry median 28 · rank 32 of 59
- Mentions in AI answers7Industry median 13 · rank 41 of 59
- Visibility26Industry median 20 · rank 26 of 59
- Citations1Industry median 1 · rank 24 of 59
- Sentiment63Industry median 74 · rank 41 of 59
- 0
- 1
- 2
- 3
- 4
- 5
- Content Signals
- Discoverability77
- Content accessibility0
- Bot access control32
- APIs, auth and MCP0
- Top sites: 98%robots.txtPassed
A valid robots.txt with crawl rules at the site root.
- Top sites: 88%SitemapPassed
An XML sitemap listing the pages, ideally referenced from robots.txt.
- Top sites: 0%Link headersNot met
Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.
- Top sites: 5%DNS for AI DiscoveryNot present
Advertise agent endpoints with SVCB records under _agents.
- Top sites: 2%Markdown negotiationNot met
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
- Top sites: 15%llms.txtNot met
Publish an llms.txt with a short summary and the key links.
- Top sites: 99%AI bot rulesPartly met
Add explicit robots.txt groups for the main AI crawlers.
- Top sites: 2%Content SignalsNot met
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
- Top sites: 0%Web Bot AuthNot present
Only relevant if you run your own agents or crawlers: publish a signing key directory.
- Top sites: 0%API CatalogNot met
List public APIs in a linkset at /.well-known/api-catalog.
- Top sites: 1%OAuth discoveryNot met
Publish OpenID Connect or OAuth server metadata under /.well-known.
- Top sites: 1%OAuth Protected ResourceNot met
Serve protected resource metadata at /.well-known/oauth-protected-resource.
- Top sites: 0%auth.mdNot met
Publish an auth.md describing how agents sign in.
- Top sites: 0%MCP Server CardNot met
Offer an MCP server and publish its server card under /.well-known.
- Top sites: 0%A2A Agent CardNot met
Publish an agent card at /.well-known/agent-card.json.
- Top sites: 0%Agent SkillsNot met
Publish a skills index with the main tasks agents can do.
- Top sites: 1%WebMCPNot met
Register key actions such as search or cart as WebMCP tools.
- Top sites: 0%ARD manifestNot met
Publish an ai-catalog.json listing every agent interface.
- GPTBotallowed
- ClaudeBotallowed
- Anthropic-AIallowed
- Google-Extendedallowed
- GoogleOtherallowed
- Applebot-Extendedallowed
- Meta-ExternalAgentallowed
- FacebookBotallowed
- Bytespiderallowed
- CCBotallowed
- AI2Botallowed
- Cohere-AIallowed
- Claude-Weballowed
- Omgilibotallowed
- Diffbotallowed
- OAI-SearchBotallowed
- Claude-SearchBotallowed
- PerplexityBotallowed
- Applebotallowed
- Amazonbotallowed
- YouBotallowed
- Timpibotallowed
- ChatGPT-Userallowed
- Claude-Userallowed
- Perplexity-Userallowed
- DuckAssistBotallowed
- MistralAI-Userallowed
- x402Not present
- MPPNot present
- UCPNot present
- ACPNot present
- AP2Not present
Protocols that let AI agents shop and pay by themselves. They don't count toward the level.
Agent readiness score 24 · coverage 100% · checked on 21/09/2026 · www.emma-matratze.de
- AIOpenAI0/15 · 0%
- CClaude0/15 · 0%
- PPerplexity2/15 · 13%Sentiment: 33% positive, 67% neutral, 0% critical
- GGemini2/15 · 13%Sentiment: 25% positive, 75% neutral, 0% critical
Wenn du eine Matratze nicht online bestellen möchtest, gibt es verschiedene gute Optionen, um sie im stationären Handel zu kaufen und dabei von persönlicher Beratung und der Möglichkeit zum Probeliegen zu profitieren: 1. Fachgeschäfte für Matratzen und Betten: Spezialisierte Matratzengeschäfte: Ketten wie Matratzen Concord bieten eine große Auswahl an Matratzen und eine individuelle Beratung an. Du kannst online …AI answer as returned, unverified and shortened.
- Latex
- Oeko-Tex Standard 100
- Lattenrost
- Matratze
- Kopfkissen
- Kaltschaum
- Federkern
- Gel
- Emma8%
- TEMPUR4%
- Matratzen Concord4%
- Bruno0%
- bett1.de0%
- Caspers Schlafshop (Casper Germany)0%
- 1.rtl.de50
- 2.matratzen-concord.de17
- 3.otto.de16
- 4.sleep-hero.de12
- 5.bett1.de10
- 6.stern.de9
- 7.betten.de9
- 8.n-tv.de8
Own domain's share of all citations: 0.8%
| Question (original German) | AIOpenAI | CClaude | PPerplexity | GGemini |
|---|---|---|---|---|
| Welches Schlafsystem eignet sich am besten für Paare mit unterschiedlichem Liegegefühl? | ||||
| Welche Schlafprodukte eignen sich als Alternative zu klassischen Kopfkissen? | ||||
| Was sind die besten ergonomischen Matratzen für Rückenschläfer? | ||||
| Sind orthopädische Kissen den Mehrpreis im Vergleich zu Standard-Kissen wert? | ||||
| Welche Schlafprodukte empfehlen sich für Allergiker in Deutschland? | ||||
| Was tun, wenn eine neue Matratze unangenehm riecht? | ||||
| Boxspringbett vs. Lattenrost: Welche Lösung ist besser für Personen mit Rückenproblemen? | ||||
| Lohnt es sich, in eine hochwertige Matratze mit Langzeitgarantie zu investieren? | ||||
| Welche Schlafprodukte werden von Experten für optimalen Schlafkomfort empfohlen? | ||||
| Wie unterscheiden sich Kaltschaummatratzen von Federkernmatratzen in Bezug auf Schlafqualität? | ||||
| Welche nachhaltigen Alternativen gibt es zu herkömmlichen Matratzen aus Schaumstoff? | ||||
| Was sind gute Optionen, wenn man eine Matratze nicht online bestellen möchte? | ||||
| Warum wacht man trotz neuer Matratze morgens verspannt auf? | ||||
| Gibt es saisonale Rabatte auf Premium-Schlafprodukte in deutschen Onlineshops? | ||||
| Wie viel kosten durchschnittlich hochwertige ergonomische Matratzen in Deutschland? |
- Brand named, positive
- Brand named, neutral
- Brand named, critical
- Only competitors named
- Brand not named
- No answer
<a href="https://aeo-audit.rezolve.com/de/emma" title="KI-Check Deutschland 2026: Emma"><img src="https://aeo-audit.rezolve.com/de/badges/emma.svg" alt="Agent Readiness Stufe 1, KI-Check Deutschland 2026" width="260" height="64"></a>Audit completed on 21 September 2026. Methodology