- Level
- 1
- Basic web presence
- Agent readiness score
- 43
- AEO score
- 34
- AI mention rate
- 40%
Notably, AI engines name the brand in 40% of answers, and Douglas achieves 6th of 30 in the industry for AEO score. The agent readiness score is 43 (level 1), above the industry median of 25. Advanced components such as Content Signals, API catalogue, OAuth Discovery, OAuth Protected Resource, and auth.md are not yet in place.
- 1Content Signals
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
A step toward level 2
- 2MCP Server Card
Offer an MCP server and publish its server card under /.well-known.
- 3API Catalog
List public APIs in a linkset at /.well-known/api-catalog.
- Agent readiness43Industry median 25 · rank 2 of 29
- AEO score34Industry median 31 · rank 6 of 30
- Mentions in AI answers40Industry median 16 · rank 4 of 30
- Visibility34Industry median 28 · rank 6 of 30
- Citations5Industry median 2 · rank 3 of 30
- Sentiment63Industry median 69 · rank 21 of 30
- 0
- 1
- 2
- 3
- 4
- 5
- Content Signals
The site blocks or ignores requests that don't come from a browser, and real AI agents hit that too.
- Discoverability100
- Content accessibility100
- Bot access control32
- APIs, auth and MCP0
- Top sites: 98%robots.txtPassed
A valid robots.txt with crawl rules at the site root.
- Top sites: 88%SitemapPassed
An XML sitemap listing the pages, ideally referenced from robots.txt.
- Top sites: 0%Link headersCould not check
Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.
- Top sites: 5%DNS for AI DiscoveryNot present
Advertise agent endpoints with SVCB records under _agents.
- Top sites: 2%Markdown negotiationCould not check
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
- Top sites: 15%llms.txtPassed
An llms.txt that tells language models what the site offers.
- Top sites: 99%AI bot rulesPartly met
Add explicit robots.txt groups for the main AI crawlers.
- Top sites: 2%Content SignalsNot met
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
- Top sites: 0%Web Bot AuthNot present
Only relevant if you run your own agents or crawlers: publish a signing key directory.
- Top sites: 0%API CatalogNot met
List public APIs in a linkset at /.well-known/api-catalog.
- Top sites: 1%OAuth discoveryNot met
Publish OpenID Connect or OAuth server metadata under /.well-known.
- Top sites: 1%OAuth Protected ResourceNot met
Serve protected resource metadata at /.well-known/oauth-protected-resource.
- Top sites: 0%auth.mdNot met
Publish an auth.md describing how agents sign in.
- Top sites: 0%MCP Server CardNot met
Offer an MCP server and publish its server card under /.well-known.
- Top sites: 0%A2A Agent CardNot met
Publish an agent card at /.well-known/agent-card.json.
- Top sites: 0%Agent SkillsNot met
Publish a skills index with the main tasks agents can do.
- Top sites: 1%WebMCPCould not check
Register key actions such as search or cart as WebMCP tools.
- Top sites: 0%ARD manifestNot met
Publish an ai-catalog.json listing every agent interface.
- GPTBotallowed
- ClaudeBotallowed
- Anthropic-AIallowed
- Google-Extendedallowed
- GoogleOtherallowed
- Applebot-Extendedallowed
- Meta-ExternalAgentallowed
- FacebookBotallowed
- Bytespiderallowed
- CCBotallowed
- AI2Botallowed
- Cohere-AIallowed
- Claude-Weballowed
- Omgilibotallowed
- Diffbotallowed
- OAI-SearchBotallowed
- Claude-SearchBotallowed
- PerplexityBotallowed
- Applebotallowed
- Amazonbotallowed
- YouBotallowed
- Timpibotallowed
- ChatGPT-Userallowed
- Claude-Userallowed
- Perplexity-Userallowed
- DuckAssistBotallowed
- MistralAI-Userallowed
- x402Not present
- MPPNot present
- UCPNot present
- ACPNot present
- AP2Not present
Protocols that let AI agents shop and pay by themselves. They don't count toward the level.
Agent readiness score 43 · coverage 81% · checked on 21/09/2026 · www.douglas.de
- AIOpenAI8/15 · 53%Sentiment: 10% positive, 90% neutral, 0% critical
- CClaude3/15 · 20%Sentiment: 0% positive, 100% neutral, 0% critical
- PPerplexity5/15 · 33%Sentiment: 60% positive, 40% neutral, 0% critical
- GGemini8/15 · 53%Sentiment: 40% positive, 60% neutral, 0% critical
Für virtuelle Schminktipps und Online-Make-up-Beratungen gibt es verschiedene tolle Möglichkeiten, bei denen du Produkte ausprobieren oder lernen kannst, wie man sie aufträgt: 1. Virtuelle Anproben (Virtual Try-On) bei Parfümerien und Marken Viele große Kosmetikmarken und Online-Shops bieten kostenlose Tools an, bei denen du mithilfe deiner Handykamera oder eines Fotos verschiedene Make-up-Produkte und Looks live an …AI answer as returned, unverified and shortened.
- Parfüm
- Marke X
- Treatwell
- PayPal
- Klarna
- Beauty-Abo-Karte
- Beauty-Box
- Beauty-Adventskalender
- Douglas9.5%
- Flaconi4.8%
- Notino3.6%
- Parfumdreams2.4%
- Beautywelt0%
- Müller Online Shop (Beauty Section)0%
- 1.douglas.de23
- 2.rtl.de11
- 3.parfumdreams.de11
- 4.flaconi.de10
- 5.parfumo.de8
- 6.notino.de7
- 7.mystipendium.de6
- 8.justdial.com6
Own domain's share of all citations: 5%
| Question (original German) | AIOpenAI | CClaude | PPerplexity | GGemini |
|---|---|---|---|---|
| Wie gehe ich vor, wenn meine Kosmetik-Bestellung unvollständig ankommt? | ||||
| Welche Online-Parfümerien bieten versandkostenfreie Lieferung ab einem bestimmten Bestellwert in Deutschland? | ||||
| Gibt es Plattformen, auf denen man neue Beauty-Produkte testen kann, ohne sie direkt zu kaufen? | ||||
| Wie buche ich professionelle Beauty-Services wie Gesichtsbehandlungen digital? | ||||
| Wo kann man Make-up-Beratung oder virtuelle Schminktipps online bekommen? | ||||
| Lohnt sich eine Beauty-Abokarte für Rabatte und exklusive Angebote beim Online-Kauf? | ||||
| Lohnen sich Beauty-Adventskalender im Vergleich zu Einzelkäufen von Kosmetik? | ||||
| Welche Alternativen gibt es zu Online-Parfümerien für den Kauf von hochwertigen Kosmetikprodukten? | ||||
| Ist es sinnvoll, Parfüm online zu bestellen oder gibt es Vorteile im Ladenkauf? | ||||
| Welche Online-Shops bieten aktuelle Beauty-Trends und Kosmetikprodukte mit Gratisproben an? | ||||
| Was sind die besten Online-Parfümerien für hochwertige Duftneuheiten in Deutschland? | ||||
| Wie finde ich günstige Luxusparfüms online mit Rabattaktionen und Goodies? | ||||
| Online-Parfümerie versus stationäres Geschäft: Wo lohnt sich der Einkauf von Parfüms und Kosmetik mehr? | ||||
| Wo kann man nachhaltige und vegane Parfüms und Kosmetik abseits klassischer Online-Parfümerien erwerben? | ||||
| Was kann ich tun, wenn mein Parfüm beim Versand ausgelaufen ist? |
- Brand named, positive
- Brand named, neutral
- Brand named, critical
- Only competitors named
- Brand not named
- No answer
<a href="https://aeo-audit.rezolve.com/de/douglas" title="KI-Check Deutschland 2026: Douglas"><img src="https://aeo-audit.rezolve.com/de/badges/douglas.svg" alt="Agent Readiness Stufe 1, KI-Check Deutschland 2026" width="260" height="64"></a>Audit completed on 19 September 2026. Methodology