dm

dm.deHealth and pharma

EHI top 100 online shops #42

Level: 1; Basic web presence
Agent readiness score: 35
AEO score: 28
AI mention rate: 67%

Notably, AI engines name the brand in 66.7% of answers; the AEO score is 28, ranking 5th of 12 in the industry. The agent readiness score is level 1 at 35, which is above the industry median of 24. Link-header, markdown negotiation, content signals, API catalogue and OAuth discovery are not yet in place.

The next three steps

1Content Signals
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
A step toward level 2
2Markdown negotiation
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
3MCP Server Card
Offer an MCP server and publish its server card under /.well-known.

Compared with Health and pharma

Agent readiness35
Industry median 24 · rank 1 of 11
AEO score28
Industry median 27 · rank 5 of 12
Mentions in AI answers67
Industry median 3 · rank 1 of 12
Visibility1
Industry median 30 · rank 11 of 12
Citations5
Industry median 1 · rank 1 of 12
Sentiment100
Industry median 62 · rank 1 of 12

Agent readiness level

0Not yet agent-ready
1Basic web presence
2Bot-aware
3Agent-readable
4Agent-integrated
5Agent-native

To reach level 2:

Content Signals

Areas

Discoverability77
Content accessibility50
Bot access control32
APIs, auth and MCP0

Every check

Discoverability

robots.txtPassed
A valid robots.txt with crawl rules at the site root.
Top sites: 98%
SitemapPassed
An XML sitemap listing the pages, ideally referenced from robots.txt.
Top sites: 88%
Link headersNot met
Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.
Top sites: 0%
DNS for AI DiscoveryNot present
Advertise agent endpoints with SVCB records under _agents.
Top sites: 5%

Content accessibility

Markdown negotiationNot met
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
Top sites: 2%
llms.txtPassed
An llms.txt that tells language models what the site offers.
Top sites: 15%

Bot access control

AI bot rulesPartly met
Add explicit robots.txt groups for the main AI crawlers.
Top sites: 99%
Content SignalsNot met
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
Top sites: 2%
Web Bot AuthNot present
Only relevant if you run your own agents or crawlers: publish a signing key directory.
Top sites: 0%

APIs, auth and MCP

API CatalogNot met
List public APIs in a linkset at /.well-known/api-catalog.
Top sites: 0%
OAuth discoveryNot met
Publish OpenID Connect or OAuth server metadata under /.well-known.
Top sites: 1%
OAuth Protected ResourceNot met
Serve protected resource metadata at /.well-known/oauth-protected-resource.
Top sites: 1%
auth.mdNot met
Publish an auth.md describing how agents sign in.
Top sites: 0%
MCP Server CardNot met
Offer an MCP server and publish its server card under /.well-known.
Top sites: 0%
A2A Agent CardNot met
Publish an agent card at /.well-known/agent-card.json.
Top sites: 0%
Agent SkillsNot met
Publish a skills index with the main tasks agents can do.
Top sites: 0%
WebMCPNot met
Register key actions such as search or cart as WebMCP tools.
Top sites: 1%
ARD manifestNot met
Publish an ai-catalog.json listing every agent interface.
Top sites: 0%

AI crawler rules (robots.txt)

Training

GPTBotallowed
ClaudeBotallowed
Anthropic-AIallowed
Google-Extendedallowed
GoogleOtherallowed
Applebot-Extendedallowed
Meta-ExternalAgentallowed
FacebookBotallowed
Bytespiderallowed
CCBotallowed
AI2Botallowed
Cohere-AIallowed
Claude-Weballowed
Omgilibotallowed
Diffbotallowed

OAI-SearchBotallowed
Claude-SearchBotallowed
PerplexityBotallowed
Applebotallowed
Amazonbotallowed
YouBotallowed
Timpibotallowed

Assistant

ChatGPT-Userallowed
Claude-Userallowed
Perplexity-Userallowed
DuckAssistBotallowed
MistralAI-Userallowed

Agentic commerce

x402Not present
MPPNot present
UCPNot present
ACPNot present
AP2Not present

Protocols that let AI agents shop and pay by themselves. They don't count toward the level.

Agent readiness score 35 · coverage 100% · checked on 21/09/2026 · www.dm.de

Mentions per AI engine

AIOpenAI11/15 · 73%
Sentiment: 8% positive, 92% neutral, 0% critical
CClaude10/15 · 67%
Sentiment: 43% positive, 57% neutral, 0% critical
PPerplexity9/15 · 60%
Sentiment: 45% positive, 55% neutral, 0% critical
GGemini10/15 · 67%
Sentiment: 23% positive, 77% neutral, 0% critical

Spotlight: Gemini

67%10 of 15 answers name dm

„Welche Drogeriemärkte bieten die beste Auswahl an Naturkosmetik in Deutschland?“

In Deutschland bieten vor allem die großen Drogeriemärkte eine gute Auswahl an Naturkosmetik. Hier sind die bekanntesten: dm (Drogerie Markt) dm ist bekannt für sein umfangreiches Naturkosmetik-Sortiment. Die Eigenmarke alverde NATURKOSMETIK ist besonders beliebt und bietet eine breite Palette an Produkten für Haut, Haar und dekorative Kosmetik zu günstigen Preisen. dm führt auch eine Vielzahl weiterer …

AI answer as returned, unverified and shortened.

Gemini names instead

NIVEA
Aldi
Alio Complete
Lidl
Bravil Aktiv Pulver
Gut&Günstig Ultra
Aldi Nord
Action

Sources: dm.de, rossmann.de, mueller.de, dm.at, youtube.com, wmn.de

Share of voice

Rossmann9.9%
Müller8.6%
dm-drogerie markt0.3%
Flaconi0%
Budni (Budnikowsky)0%
REWE Drogerie-Abteilung0%

Most cited sources

1.dm.de29
2.rtl.de16
3.rossmann.de16
4.mueller.de15
5.verbraucherzentrale.de12
6.oekotest.de8
7.utopia.de8
8.derwesten.de8

Own domain's share of all citations: 0.9%

Every question and answer

Question (original German)	AIOpenAI	CClaude	PPerplexity	GGemini
Sind Eigenmarken in Drogerien qualitativ mit bekannten Markenartikeln vergleichbar?
Gibt es regelmäßig Sonderangebote oder Rabatte für Alltagsprodukte in Drogerien?
Wo finde ich ein gutes Sortiment an Haushalts- und Reinigungsprodukten zum kleinen Preis?
Welche Alternativen gibt es zu klassischen Drogeriemärkten für den Kauf von Naturkosmetik?
Welche Drogerieprodukte eignen sich am besten für empfindliche Haut?
Was tun, wenn eine Bestellung aus einem Online-Drogeriemarkt beschädigt ankommt?
Wie hoch sind die durchschnittlichen Versandkosten bei Online-Drogerien in Deutschland?
Welche Möglichkeiten gibt es, Drogerieartikel besonders günstig zu erwerben?
Welche Drogeriemärkte bieten die beste Auswahl an Naturkosmetik in Deutschland?
Welche Haushaltsreiniger sind besonders umweltfreundlich und in Drogeriemärkten erhältlich?
Drogeriemarkt vs. Supermarkt: Wo sind Drogerieartikel günstiger?
Wo kann man außer Drogerien noch rezeptfreie Medikamente und Gesundheitsprodukte kaufen?
Lohnt es sich, Drogerieprodukte online zu kaufen oder ist stationäres Einkaufen günstiger?
Wie unterscheiden sich Online-Drogeriemärkte und lokale Filialen beim Angebot für Babypflegeprodukte?
Welche Möglichkeiten gibt es, wenn ein gewünschtes Produkt in der Drogerie dauerhaft ausverkauft ist?

Brand named, positive
Brand named, neutral
Brand named, critical
Only competitors named
Brand not named
No answer

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<a href="https://aeo-audit.rezolve.com/de/dm" title="KI-Check Deutschland 2026: dm"><img src="https://aeo-audit.rezolve.com/de/badges/dm.svg" alt="Agent Readiness Stufe 1, KI-Check Deutschland 2026" width="260" height="64"></a>

Audit completed on 21 September 2026. Methodology

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