DHL

dhl.deTechnology, telecoms and services

DAX 40

Level: 1; Basic web presence
Agent readiness score: 31
AEO score: 38
AI mention rate: 88%

DHL achieves an AEO score of 38, ranking 1st of 6 in the technology, telecommunications and services sector; AI engines name the brand in 88.3% of answers. The agent readiness score is at level 1 (Web fundamentals) at 31, above the industry median of 27.5; link headers, markdown negotiation, llms.txt, content signals and an API catalogue are not yet in place.

The next three steps

1Content Signals
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
A step toward level 2
2Markdown negotiation
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
3llms.txt
Publish an llms.txt with a short summary and the key links.

Compared with Technology, telecoms and services

Agent readiness31
Industry median 28 · rank 2 of 6
AEO score38
Industry median 31 · rank 1 of 6
Mentions in AI answers88
Industry median 29 · rank 1 of 6
Visibility42
Industry median 30 · rank 1 of 6
Citations16
Industry median 2 · rank 1 of 6
Sentiment62
Industry median 65 · rank 4 of 6

Agent readiness level

0Not yet agent-ready
1Basic web presence
2Bot-aware
3Agent-readable
4Agent-integrated
5Agent-native

To reach level 2:

Content Signals

Areas

Discoverability77
Content accessibility0
Bot access control63
APIs, auth and MCP0

Every check

Discoverability

robots.txtPassed
A valid robots.txt with crawl rules at the site root.
Top sites: 98%
SitemapPassed
An XML sitemap listing the pages, ideally referenced from robots.txt.
Top sites: 88%
Link headersNot met
Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.
Top sites: 0%
DNS for AI DiscoveryNot present
Advertise agent endpoints with SVCB records under _agents.
Top sites: 5%

Content accessibility

Markdown negotiationNot met
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
Top sites: 2%
llms.txtNot met
Publish an llms.txt with a short summary and the key links.
Top sites: 15%

Bot access control

AI bot rulesPassed
Explicit robots.txt rules for AI crawlers such as GPTBot, ClaudeBot and PerplexityBot.
Top sites: 99%
Content SignalsNot met
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
Top sites: 2%
Web Bot AuthNot present
Only relevant if you run your own agents or crawlers: publish a signing key directory.
Top sites: 0%

APIs, auth and MCP

API CatalogNot met
List public APIs in a linkset at /.well-known/api-catalog.
Top sites: 0%
OAuth discoveryNot met
Publish OpenID Connect or OAuth server metadata under /.well-known.
Top sites: 1%
OAuth Protected ResourceNot met
Serve protected resource metadata at /.well-known/oauth-protected-resource.
Top sites: 1%
auth.mdNot met
Publish an auth.md describing how agents sign in.
Top sites: 0%
MCP Server CardNot met
Offer an MCP server and publish its server card under /.well-known.
Top sites: 0%
A2A Agent CardNot met
Publish an agent card at /.well-known/agent-card.json.
Top sites: 0%
Agent SkillsNot met
Publish a skills index with the main tasks agents can do.
Top sites: 0%
WebMCPNot met
Register key actions such as search or cart as WebMCP tools.
Top sites: 1%
ARD manifestNot met
Publish an ai-catalog.json listing every agent interface.
Top sites: 0%

AI crawler rules (robots.txt)

Training

GPTBotallowed
ClaudeBotallowed
Anthropic-AIallowed
Google-Extendedallowed
GoogleOtherallowed
Applebot-Extendedallowed
Meta-ExternalAgentallowed
FacebookBotallowed
Bytespiderallowed
CCBotallowed
AI2Botallowed
Cohere-AIallowed
Claude-Weballowed
Omgilibotallowed
Diffbotallowed

OAI-SearchBotallowed
Claude-SearchBotallowed
PerplexityBotallowed
Applebotallowed
Amazonbotallowed
YouBotallowed
Timpibotallowed

Assistant

ChatGPT-Userallowed
Claude-Userallowed
Perplexity-Userallowed
DuckAssistBotallowed
MistralAI-Userallowed

Agentic commerce

x402Not present
MPPNot present
UCPNot present
ACPNot present
AP2Not present

Protocols that let AI agents shop and pay by themselves. They don't count toward the level.

Agent readiness score 31 · coverage 100% · checked on 19/09/2026 · www.dhl.de

Mentions per AI engine

AIOpenAI14/15 · 93%
Sentiment: 27% positive, 73% neutral, 0% critical
CClaude12/15 · 80%
Sentiment: 22% positive, 78% neutral, 0% critical
PPerplexity14/15 · 93%
Sentiment: 35% positive, 62% neutral, 0% critical
GGemini13/15 · 87%
Sentiment: 29% positive, 71% neutral, 0% critical

Spotlight: Gemini

87%13 of 15 answers name DHL

„Was ist der beste Paketdienst für den nationalen Versand innerhalb Deutschlands?“

Welcher Paketdienst für den nationalen Versand innerhalb Deutschlands der „beste“ ist, hängt stark davon ab, worauf Sie den größten Wert legen (z. B. flächendeckendes Netz, günstige Preise, Packstationen oder Express-Zustellung). Der deutsche Markt wird im Wesentlichen von fünf großen Anbietern angeführt: 1. DHL (Marktführer & Testsieger) DHL ist mit knapp 48 % Marktanteil der unangefochtene Platzhirsch in …

AI answer as returned, unverified and shortened.

Gemini names instead

Expressversand
Standardversand
Paket

Sources: myhermes.de, dhl.de, pvs-europe.com, simplelogistik.de, gls-pakete.de, versandlexikon.com

Share of voice

DHL17.8%
Hermes11.7%
GLS Germany0%
DPD Deutschland0%
UPS Deutschland (Privatkunden)0%
DPAG (Deutsche Post Privatkunden0%

Most cited sources

1.dhl.de66
2.paketda.de16
3.dpd.com16
4.versandlexikon.com14
5.myhermes.de12
6.deutschepost.de8
7.cargointernational.de7
8.simplelogistik.de6

Own domain's share of all citations: 16.5%

Every question and answer

Question (original German)	AIOpenAI	CClaude	PPerplexity	GGemini
Was ist der beste Paketdienst für den nationalen Versand innerhalb Deutschlands?
Gibt es Rabatte oder Sparmöglichkeiten beim regelmäßigen Versenden von Paketen als Privatperson?
Ist eine Haftung oder zusätzliche Versicherung beim Paketversand wirklich notwendig?
Wie gehe ich vor, wenn die Online-Frankierung beim Paketversand nicht funktioniert?
Lohnt sich ein Versand per Express für Geschenke innerhalb Deutschlands?
Welche Versandlösung eignet sich am besten für das Verschicken von Kindersachen?
Wie kann ich sperrige Pakete als Privatkunde am günstigsten verschicken?
Wie unterscheiden sich die Preise für den Paketversand innerhalb Deutschlands nach Gewicht und Größe?
Welche Unterschiede gibt es zwischen Expressversand und Standardversand bei Paketdienstleistern?
Welche anderen Versandarten außer dem Standardpaket eignen sich für Privatkunden in Deutschland?
Was sind gute Optionen, um Pakete unkompliziert ohne persönlichen Kontakt zu empfangen?
Was tun, wenn das Paket trotz Sendungsverfolgung nicht angekommen ist?
Wie unterscheiden sich Paketshops und Packstationen hinsichtlich Flexibilität und Zustelloptionen?
Welche Alternativen gibt es zu klassischen Paketshops für den Paketempfang?
Wie wähle ich einen zuverlässigen Versanddienstleister für Pakete ins Ausland aus?

Brand named, positive
Brand named, neutral
Brand named, critical
Only competitors named
Brand not named
No answer

Badge for your website

<a href="https://aeo-audit.rezolve.com/de/dhl" title="KI-Check Deutschland 2026: DHL"><img src="https://aeo-audit.rezolve.com/de/badges/dhl.svg" alt="Agent Readiness Stufe 1, KI-Check Deutschland 2026" width="260" height="64"></a>

Audit completed on 19 September 2026. Methodology

DHL

How does your brand compare?