Dell

dell.comOnline retail

EHI top 100 online shops #94

Level: 1; Basic web presence
Agent readiness score: 41
AEO score: 40
AI mention rate: 20%

Dell achieves the highest AEO score in online retail (40, 1st of 59); AI engines name the brand in 20% of answers, and Gemini in 40%. The agent readiness score is at level 1 (Web Basics) with 41, above the industry median of 29, while link header, markdown negotiation, content signals, API catalogue and OAuth discovery are not yet in place.

The next three steps

1Content Signals
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
A step toward level 2
2Markdown negotiation
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
3MCP Server Card
Offer an MCP server and publish its server card under /.well-known.

Compared with Online retail

Agent readiness41
Industry median 29 · rank 4 of 57
AEO score40
Industry median 28 · rank 1 of 59
Mentions in AI answers20
Industry median 13 · rank 24 of 59
Visibility36
Industry median 20 · rank 4 of 59
Citations2
Industry median 1 · rank 14 of 59
Sentiment91
Industry median 74 · rank 9 of 59

Agent readiness level

0Not yet agent-ready
1Basic web presence
2Bot-aware
3Agent-readable
4Agent-integrated
5Agent-native

To reach level 2:

Content Signals

Areas

Discoverability77
Content accessibility50
Bot access control63
APIs, auth and MCP0

Every check

Discoverability

robots.txtPassed
A valid robots.txt with crawl rules at the site root.
Top sites: 98%
SitemapPassed
An XML sitemap listing the pages, ideally referenced from robots.txt.
Top sites: 88%
Link headersNot met
Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.
Top sites: 0%
DNS for AI DiscoveryNot present
Advertise agent endpoints with SVCB records under _agents.
Top sites: 5%

Content accessibility

Markdown negotiationNot met
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
Top sites: 2%
llms.txtPassed
An llms.txt that tells language models what the site offers.
Top sites: 15%

Bot access control

AI bot rulesPassed
Explicit robots.txt rules for AI crawlers such as GPTBot, ClaudeBot and PerplexityBot.
Top sites: 99%
Content SignalsNot met
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
Top sites: 2%
Web Bot AuthNot present
Only relevant if you run your own agents or crawlers: publish a signing key directory.
Top sites: 0%

APIs, auth and MCP

API CatalogNot met
List public APIs in a linkset at /.well-known/api-catalog.
Top sites: 0%
OAuth discoveryNot met
Publish OpenID Connect or OAuth server metadata under /.well-known.
Top sites: 1%
OAuth Protected ResourceNot met
Serve protected resource metadata at /.well-known/oauth-protected-resource.
Top sites: 1%
auth.mdNot met
Publish an auth.md describing how agents sign in.
Top sites: 0%
MCP Server CardNot met
Offer an MCP server and publish its server card under /.well-known.
Top sites: 0%
A2A Agent CardNot met
Publish an agent card at /.well-known/agent-card.json.
Top sites: 0%
Agent SkillsNot met
Publish a skills index with the main tasks agents can do.
Top sites: 0%
WebMCPNot met
Register key actions such as search or cart as WebMCP tools.
Top sites: 1%
ARD manifestNot met
Publish an ai-catalog.json listing every agent interface.
Top sites: 0%

AI crawler rules (robots.txt)

Training

GPTBotallowed
ClaudeBotallowed
Anthropic-AIallowed
Google-Extendedallowed
GoogleOtherallowed
Applebot-Extendedallowed
Meta-ExternalAgentallowed
FacebookBotallowed
Bytespiderallowed
CCBotallowed
AI2Botallowed
Cohere-AIallowed
Claude-Weballowed
Omgilibotallowed
Diffbotallowed

OAI-SearchBotallowed
Claude-SearchBotallowed
PerplexityBotallowed
Applebotallowed
Amazonbotallowed
YouBotallowed
Timpibotallowed

Assistant

ChatGPT-Userallowed
Claude-Userallowed
Perplexity-Userallowed
DuckAssistBotallowed
MistralAI-Userallowed

Agentic commerce

x402Not present
MPPNot present
UCPNot present
ACPNot present
AP2Not present

Protocols that let AI agents shop and pay by themselves. They don't count toward the level.

Agent readiness score 41 · coverage 100% · checked on 21/09/2026 · www.dell.com

Mentions per AI engine

AIOpenAI2/15 · 13%
Sentiment: 100% positive, 0% neutral, 0% critical
CClaude2/15 · 13%
Sentiment: 50% positive, 50% neutral, 0% critical
PPerplexity2/15 · 13%
Sentiment: 100% positive, 0% neutral, 0% critical
GGemini6/15 · 40%
Sentiment: 87% positive, 13% neutral, 0% critical

Spotlight: Gemini

40%6 of 15 answers name Dell

„Welche Preisunterschiede gibt es zwischen Einstiegs- und High-End-Monitoren?“

Die Preisunterschiede zwischen Einstiegs- und High-End-Monitoren sind erheblich und spiegeln sich in den gebotenen Funktionen, der Bildqualität und der Leistung wider. Während günstige Monitore bereits ab etwa 70 bis 150 Euro erhältlich sind, können High-End-Modelle mehrere tausend Euro kosten. Einstiegsmonitore (ca. 70 - 200 Euro) Diese Monitore eignen sich gut für grundlegende Aufgaben wie Büroarbeiten, …

AI answer as returned, unverified and shortened.

Gemini names instead

Microsoft
Microsoft 365
luckycloud
HDMI
DisplayPort
DVI
VGA
USB-C

Sources: lenovo.com, dell.com, youtube.com, cls-computer.de, chip.de, reddit.com

Share of voice

Dell9.6%
HP Deutschland0%
Acer Deutschland0%
Apple Deutschland0%
Lenovo Deutschland0%
Fujitsu Deutschland0%

Most cited sources

1.lenovo.com20
2.pcwelt.de19
3.chip.de11
4.testsieger.de11
5.idealo.de11
6.dell.com9
7.rtl.de9
8.computerbild.de8

Own domain's share of all citations: 1.6%

Every question and answer

Question (original German)	AIOpenAI	CClaude	PPerplexity	GGemini
Was tun, wenn ein Monitor kein Bild anzeigt, obwohl der Computer läuft?
Welche Alternativen gibt es zu klassischen Desktop-PCs für Büroarbeit?
Welche Preisunterschiede gibt es zwischen Einstiegs- und High-End-Monitoren?
Sind professionelle IT-Lösungen für kleine Unternehmen ihre höheren Kosten wert?
Desktop-PC oder Notebook: Was ist besser für intensives Grafikdesign geeignet?
Lohnt sich die Investition in einen Premium-Business-Laptop für Vielreisende?
Was sind die besten Monitore für Home-Office-Anwendungen?
Welche Computeranbieter sind für kleine Unternehmen in Deutschland am empfehlenswertesten?
Worin unterscheiden sich Business-Laptops und Consumer-Laptops?
Wie viel kosten Business-Notebooks durchschnittlich in Deutschland?
Welche Speicherlösungen passen am besten zu kleinen Unternehmen mit hohem Datenaufkommen?
Wie unterscheiden sich All-in-One-PCs und klassische Tower-PCs für Büroanwendungen?
Welche IT-Infrastruktur eignet sich für ein wachsendes Start-up in Deutschland?
Welche Anbieter bieten in Deutschland Managed-IT-Services für Mittelstandsunternehmen an?
Wie kann man die Leistung eines langsamen Firmen-PCs verbessern?

Brand named, positive
Brand named, neutral
Brand named, critical
Only competitors named
Brand not named
No answer

Badge for your website

<a href="https://aeo-audit.rezolve.com/de/dell" title="KI-Check Deutschland 2026: Dell"><img src="https://aeo-audit.rezolve.com/de/badges/dell.svg" alt="Agent Readiness Stufe 1, KI-Check Deutschland 2026" width="260" height="64"></a>

Audit completed on 21 September 2026. Methodology

Dell

How does your brand compare?