Deichmann

deichmann.comFashion, beauty and consumer goods

EHI top 100 online shops #79

Level: 1; Basic web presence
Agent readiness score: 25
AEO score: 32
AI mention rate: 35%

Deichmann achieves agent readiness level 1 with a score of 25, matching the industry median. AI engines name the brand in 35% of answers, and the AEO score is 32 (ranked 11th of 30 in the industry). The Link-Header, Markdown negotiation, llms.txt, Content Signals, and API catalogue are not yet in place.

The next three steps

1Content Signals
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
A step toward level 2
2Markdown negotiation
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
3llms.txt
Publish an llms.txt with a short summary and the key links.

Compared with Fashion, beauty and consumer goods

Agent readiness25
Industry median 25 · rank 14 of 29
AEO score32
Industry median 31 · rank 11 of 30
Mentions in AI answers35
Industry median 16 · rank 5 of 30
Visibility32
Industry median 28 · rank 11 of 30
Citations5
Industry median 2 · rank 3 of 30
Sentiment68
Industry median 69 · rank 16 of 30

Agent readiness level

0Not yet agent-ready
1Basic web presence
2Bot-aware
3Agent-readable
4Agent-integrated
5Agent-native

To reach level 2:

Content Signals

Areas

Discoverability77
Content accessibility0
Bot access control32
APIs, auth and MCP0

Every check

Discoverability

robots.txtPassed
A valid robots.txt with crawl rules at the site root.
Top sites: 98%
SitemapPassed
An XML sitemap listing the pages, ideally referenced from robots.txt.
Top sites: 88%
Link headersNot met
Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.
Top sites: 0%
DNS for AI DiscoveryNot present
Advertise agent endpoints with SVCB records under _agents.
Top sites: 5%

Content accessibility

Markdown negotiationNot met
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
Top sites: 2%
llms.txtNot met
Publish an llms.txt with a short summary and the key links.
Top sites: 15%

Bot access control

AI bot rulesPartly met
Add explicit robots.txt groups for the main AI crawlers.
Top sites: 99%
Content SignalsNot met
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
Top sites: 2%
Web Bot AuthNot present
Only relevant if you run your own agents or crawlers: publish a signing key directory.
Top sites: 0%

APIs, auth and MCP

API CatalogNot met
List public APIs in a linkset at /.well-known/api-catalog.
Top sites: 0%
OAuth discoveryNot met
Publish OpenID Connect or OAuth server metadata under /.well-known.
Top sites: 1%
OAuth Protected ResourceNot met
Serve protected resource metadata at /.well-known/oauth-protected-resource.
Top sites: 1%
auth.mdCould not check
Publish an auth.md describing how agents sign in.
Top sites: 0%
MCP Server CardNot met
Offer an MCP server and publish its server card under /.well-known.
Top sites: 0%
A2A Agent CardNot met
Publish an agent card at /.well-known/agent-card.json.
Top sites: 0%
Agent SkillsNot met
Publish a skills index with the main tasks agents can do.
Top sites: 0%
WebMCPNot met
Register key actions such as search or cart as WebMCP tools.
Top sites: 1%
ARD manifestNot met
Publish an ai-catalog.json listing every agent interface.
Top sites: 0%

AI crawler rules (robots.txt)

Training

GPTBotallowed
ClaudeBotallowed
Anthropic-AIallowed
Google-Extendedallowed
GoogleOtherallowed
Applebot-Extendedallowed
Meta-ExternalAgentallowed
FacebookBotallowed
Bytespiderallowed
CCBotallowed
AI2Botallowed
Cohere-AIallowed
Claude-Weballowed
Omgilibotallowed
Diffbotallowed

OAI-SearchBotallowed
Claude-SearchBotallowed
PerplexityBotallowed
Applebotallowed
Amazonbotallowed
YouBotallowed
Timpibotallowed

Assistant

ChatGPT-Userallowed
Claude-Userallowed
Perplexity-Userallowed
DuckAssistBotallowed
MistralAI-Userallowed

Agentic commerce

x402Not present
MPPCould not check
UCPNot present
ACPNot present
AP2Not present

Protocols that let AI agents shop and pay by themselves. They don't count toward the level.

Agent readiness score 25 · coverage 98% · checked on 21/09/2026 · www.deichmann.com

Mentions per AI engine

AIOpenAI5/15 · 33%
Sentiment: 50% positive, 50% neutral, 0% critical
CClaude5/15 · 33%
Sentiment: 33% positive, 67% neutral, 0% critical
PPerplexity5/15 · 33%
Sentiment: 40% positive, 60% neutral, 0% critical
GGemini6/15 · 40%
Sentiment: 43% positive, 57% neutral, 0% critical

Spotlight: Gemini

40%6 of 15 answers name Deichmann

„Welche günstigen Schuhläden bieten eine große Auswahl für Damen, Herren und Kinder in Deutschland?“

In Deutschland gibt es mehrere günstige Schuhläden, die eine große Auswahl für Damen, Herren und Kinder anbieten. Hier sind einige der bekanntesten: Filialisten mit großer Auswahl und günstigen Preisen: DEICHMANN: DEICHMANN ist bekannt für seine große Auswahl an günstigen und bequemen Schuhen für die ganze Familie. Sie bieten aktuelle Trends und Top-Marken sowie regelmäßige Rabattaktionen und Sales. Quick Schuh: …

AI answer as returned, unverified and shortened.

Gemini names instead

Adidas
Zalando
Modehändler
Shoe4You
schuhe.de
ShoesNow.de
Rieker
S. Oliver

Sources: shoe4you.com, schuhcenter.de, deichmann.com, reddit.com, quick-schuh.com, pegia.com

Share of voice

Deichmann7.6%
Tamaris2.2%
Reno1.8%
Görtz0.9%
Humanic0.9%
Mirapodo0.5%

Most cited sources

1.deichmann.com28
2.schuhcenter.de28
3.rtl.de23
4.zalando.de22
5.otto.de19
6.shoe4you.com10
7.reddit.com10
8.idealo.de9

Own domain's share of all citations: 4.8%

Every question and answer

Question (original German)	AIOpenAI	CClaude	PPerplexity	GGemini
Welche günstigen Schuhläden bieten eine große Auswahl für Damen, Herren und Kinder in Deutschland?
Lohnen sich günstige Schuhe von Modehändlern für den Alltag?
Wo finde ich modische und bequeme Schuhe für die ganze Familie zum fairen Preis?
Mit welchen Preisen kann man bei günstigen Damenschuhen in Deutschland rechnen?
Gibt es regelmäßige Rabatte oder Aktionen bei Schuhhändlern mit günstigen Marken?
Sind preiswerte Kinderschuhe eine gute Wahl, oder sollte man mehr investieren?
Welche Online-Plattformen bieten gebrauchte Markenschuhe zu erschwinglichen Preisen an?
Was tun, wenn Schuhe aus einem günstigen Laden nach kurzer Zeit unbequem werden?
Was sind praktische Schuhoptionen für aktive Kinder zu kleinen Preisen?
Welche Alternativen gibt es zu großen Schuhketten für günstige Mode-Schuhe?
Was sind die Unterschiede zwischen Off-Price-Schuhgeschäften und traditionellen Schuhfachgeschäften?
Wie unterscheiden sich Schuhdiscounter und Online-Shops im Hinblick auf Auswahl und Preise?
Wie kann ich sicherstellen, dass günstige Herrenschuhe lange halten?
Welche preiswerten Schuhe eignen sich besonders für das Büro und den Alltag?
Wo finde ich nachhaltige und trotzdem preiswerte Schuhe für die Familie?

Brand named, positive
Brand named, neutral
Brand named, critical
Only competitors named
Brand not named
No answer

Badge for your website

<a href="https://aeo-audit.rezolve.com/de/deichmann" title="KI-Check Deutschland 2026: Deichmann"><img src="https://aeo-audit.rezolve.com/de/badges/deichmann.svg" alt="Agent Readiness Stufe 1, KI-Check Deutschland 2026" width="260" height="64"></a>

Audit completed on 21 September 2026. Methodology

Deichmann

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