C&A

c-and-a.comFashion, beauty and consumer goods

EHI top 100 online shops #71

Level: 1; Basic web presence
Agent readiness score: 24
AEO score: 33
AI mention rate: 45%

C&A achieves an AEO score of 33, ranking 8th of 30 in the fashion, beauty and consumer goods sector; AI engines name the brand in 45% of answers. Its agent readiness score is 24 at level 1 (web basics), roughly in line with the industry median, while link headers, markdown negotiation, llms.txt, content signals and an API catalogue are not yet in place.

The next three steps

1Content Signals
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
A step toward level 2
2Markdown negotiation
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
3llms.txt
Publish an llms.txt with a short summary and the key links.

Compared with Fashion, beauty and consumer goods

Agent readiness24
Industry median 25 · rank 16 of 29
AEO score33
Industry median 31 · rank 8 of 30
Mentions in AI answers45
Industry median 16 · rank 1 of 30
Visibility34
Industry median 28 · rank 6 of 30
Citations6
Industry median 2 · rank 2 of 30
Sentiment70
Industry median 69 · rank 15 of 30

Agent readiness level

0Not yet agent-ready
1Basic web presence
2Bot-aware
3Agent-readable
4Agent-integrated
5Agent-native

To reach level 2:

Content Signals

Areas

Discoverability77
Content accessibility0
Bot access control32
APIs, auth and MCP0

Every check

Discoverability

robots.txtPassed
A valid robots.txt with crawl rules at the site root.
Top sites: 98%
SitemapPassed
An XML sitemap listing the pages, ideally referenced from robots.txt.
Top sites: 88%
Link headersNot met
Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.
Top sites: 0%
DNS for AI DiscoveryNot present
Advertise agent endpoints with SVCB records under _agents.
Top sites: 5%

Content accessibility

Markdown negotiationNot met
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
Top sites: 2%
llms.txtNot met
Publish an llms.txt with a short summary and the key links.
Top sites: 15%

Bot access control

AI bot rulesPartly met
Add explicit robots.txt groups for the main AI crawlers.
Top sites: 99%
Content SignalsNot met
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
Top sites: 2%
Web Bot AuthNot present
Only relevant if you run your own agents or crawlers: publish a signing key directory.
Top sites: 0%

APIs, auth and MCP

API CatalogNot met
List public APIs in a linkset at /.well-known/api-catalog.
Top sites: 0%
OAuth discoveryNot met
Publish OpenID Connect or OAuth server metadata under /.well-known.
Top sites: 1%
OAuth Protected ResourceNot met
Serve protected resource metadata at /.well-known/oauth-protected-resource.
Top sites: 1%
auth.mdNot met
Publish an auth.md describing how agents sign in.
Top sites: 0%
MCP Server CardNot met
Offer an MCP server and publish its server card under /.well-known.
Top sites: 0%
A2A Agent CardNot met
Publish an agent card at /.well-known/agent-card.json.
Top sites: 0%
Agent SkillsNot met
Publish a skills index with the main tasks agents can do.
Top sites: 0%
WebMCPNot met
Register key actions such as search or cart as WebMCP tools.
Top sites: 1%
ARD manifestNot met
Publish an ai-catalog.json listing every agent interface.
Top sites: 0%

AI crawler rules (robots.txt)

Training

GPTBotallowed
ClaudeBotallowed
Anthropic-AIallowed
Google-Extendedallowed
GoogleOtherallowed
Applebot-Extendedallowed
Meta-ExternalAgentallowed
FacebookBotallowed
Bytespiderallowed
CCBotallowed
AI2Botallowed
Cohere-AIallowed
Claude-Weballowed
Omgilibotallowed
Diffbotallowed

OAI-SearchBotallowed
Claude-SearchBotallowed
PerplexityBotallowed
Applebotallowed
Amazonbotallowed
YouBotallowed
Timpibotallowed

Assistant

ChatGPT-Userallowed
Claude-Userallowed
Perplexity-Userallowed
DuckAssistBotallowed
MistralAI-Userallowed

Agentic commerce

x402Not present
MPPNot present
UCPNot present
ACPNot present
AP2Not present

Protocols that let AI agents shop and pay by themselves. They don't count toward the level.

Agent readiness score 24 · coverage 100% · checked on 21/09/2026 · www.c-and-a.com

Mentions per AI engine

AIOpenAI7/15 · 47%
Sentiment: 29% positive, 71% neutral, 0% critical
CClaude5/15 · 33%
Sentiment: 40% positive, 60% neutral, 0% critical
PPerplexity7/15 · 47%
Sentiment: 43% positive, 57% neutral, 0% critical
GGemini8/15 · 53%
Sentiment: 50% positive, 50% neutral, 0% critical

Spotlight: Gemini

53%8 of 15 answers name C&A

„Lohnt es sich, Familienmode online zu kaufen oder ist stationär günstiger?“

Die Entscheidung, Familienmode online oder stationär zu kaufen, hängt von verschiedenen Faktoren ab, da beide Optionen Vor- und Nachteile bieten. Online-Shopping von Familienmode Vorteile: Bequemlichkeit und Zeitersparnis: Online-Shops sind 24/7 zugänglich, sodass man jederzeit und überall einkaufen kann, ohne an Öffnungszeiten gebunden zu sein oder Anfahrtswege in Kauf nehmen zu müssen. Dies ist besonders …

AI answer as returned, unverified and shortened.

Gemini names instead

Sieh an!
Primark
Oktopulli
Momox Fashion
Ernsting's family
AWG Mode
Trendyol
NKD

Sources: c-and-a.com, ernstings-family.de, limango.de, takko.com, zalando.de, awg-mode.de

Share of voice

C&A9.2%
KiK4.4%
Ernsting's family2%
NKD1.7%
S. Oliver0%
H&M Deutschland0%

Most cited sources

1.c-and-a.com33
2.ernstings-family.de24
3.zalando.de21
4.limango.de17
5.kik.de15
6.bonprix.de9
7.reddit.com9
8.otto.de9

Own domain's share of all citations: 5.6%

Every question and answer

Question (original German)	AIOpenAI	CClaude	PPerplexity	GGemini
Welche günstigen Modehändler bieten trendige Kleidung für die ganze Familie in Deutschland an?
Wo kann man nachhaltige, aber preiswerte Mode für Kinder und Erwachsene kaufen?
Was tun, wenn die bestellte Kleidung für Kinder nicht wie erwartet passt?
Wo finde ich praktische und modische Outfits für einen Familienausflug im Herbst?
Welche Alternativen gibt es zu klassischen Modegeschäften für erschwingliche Familienmode?
Sind preiswerte Modeangebote für die ganze Familie wirklich langlebig?
Lohnt es sich, Familienmode online zu kaufen oder ist stationär günstiger?
Wie hoch sind die durchschnittlichen Preise für komplette Outfits für Kinder und Erwachsene bei günstigen Modehändlern?
Wo finde ich moderne Kleidung für Babys, Kinder und Erwachsene zu erschwinglichen Preisen?
Welche Modehändler bieten eine große Auswahl an Business-Mode für Mütter und Väter mit kleinem Budget?
Wie unterscheiden sich Online-Modehändler für Familien in Qualität und Preisgestaltung?
Wie gehe ich vor, wenn der Versand bei günstiger Familienmode länger dauert als angegeben?
Gibt es saisonale Rabatte oder spezielle Angebote für Familienmode in Deutschland?
Kinderkleidung vs. Erwachsenenkleidung: Gibt es Unterschiede bei Passform und Haltbarkeit im günstigen Segment?
Welche Online-Shops sind am besten geeignet, um aktuelle Modetrends für die Familie preiswert zu kaufen?

Brand named, positive
Brand named, neutral
Brand named, critical
Only competitors named
Brand not named
No answer

Badge for your website

<a href="https://aeo-audit.rezolve.com/de/c-and-a" title="KI-Check Deutschland 2026: C&A"><img src="https://aeo-audit.rezolve.com/de/badges/c-and-a.svg" alt="Agent Readiness Stufe 1, KI-Check Deutschland 2026" width="260" height="64"></a>

Audit completed on 21 September 2026. Methodology

C&A

How does your brand compare?