Breuninger

breuninger.comFashion, beauty and consumer goods

EHI top 100 online shops #11

Level: 1; Basic web presence
Agent readiness score: 24
AEO score: 32
AI mention rate: 13%

Breuninger ranks 11th of 30 in its industry for fashion, beauty and consumer goods with an AEO score of 32; AI engines name the brand in 13.3% of answers. The agent readiness score is at level 1 (web basics) with 24, which is close to the industry median of 25. Link headers, markdown negotiation, llms.txt, content signals and API catalogue are not yet in place.

The next three steps

1Content Signals
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
A step toward level 2
2Markdown negotiation
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
3llms.txt
Publish an llms.txt with a short summary and the key links.

Compared with Fashion, beauty and consumer goods

Agent readiness24
Industry median 25 · rank 16 of 29
AEO score32
Industry median 31 · rank 11 of 30
Mentions in AI answers13
Industry median 16 · rank 17 of 30
Visibility19
Industry median 28 · rank 20 of 30
Citations3
Industry median 2 · rank 9 of 30
Sentiment94
Industry median 69 · rank 5 of 30

Agent readiness level

0Not yet agent-ready
1Basic web presence
2Bot-aware
3Agent-readable
4Agent-integrated
5Agent-native

To reach level 2:

Content Signals

Areas

Discoverability77
Content accessibility0
Bot access control32
APIs, auth and MCP0

Every check

Discoverability

robots.txtPassed
A valid robots.txt with crawl rules at the site root.
Top sites: 98%
SitemapPassed
An XML sitemap listing the pages, ideally referenced from robots.txt.
Top sites: 88%
Link headersNot met
Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.
Top sites: 0%
DNS for AI DiscoveryNot present
Advertise agent endpoints with SVCB records under _agents.
Top sites: 5%

Content accessibility

Markdown negotiationNot met
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
Top sites: 2%
llms.txtNot met
Publish an llms.txt with a short summary and the key links.
Top sites: 15%

Bot access control

AI bot rulesPartly met
Add explicit robots.txt groups for the main AI crawlers.
Top sites: 99%
Content SignalsNot met
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
Top sites: 2%
Web Bot AuthNot present
Only relevant if you run your own agents or crawlers: publish a signing key directory.
Top sites: 0%

APIs, auth and MCP

API CatalogNot met
List public APIs in a linkset at /.well-known/api-catalog.
Top sites: 0%
OAuth discoveryNot met
Publish OpenID Connect or OAuth server metadata under /.well-known.
Top sites: 1%
OAuth Protected ResourceNot met
Serve protected resource metadata at /.well-known/oauth-protected-resource.
Top sites: 1%
auth.mdNot met
Publish an auth.md describing how agents sign in.
Top sites: 0%
MCP Server CardNot met
Offer an MCP server and publish its server card under /.well-known.
Top sites: 0%
A2A Agent CardNot met
Publish an agent card at /.well-known/agent-card.json.
Top sites: 0%
Agent SkillsNot met
Publish a skills index with the main tasks agents can do.
Top sites: 0%
WebMCPNot met
Register key actions such as search or cart as WebMCP tools.
Top sites: 1%
ARD manifestNot met
Publish an ai-catalog.json listing every agent interface.
Top sites: 0%

AI crawler rules (robots.txt)

Training

GPTBotallowed
ClaudeBotallowed
Anthropic-AIallowed
Google-Extendedallowed
GoogleOtherallowed
Applebot-Extendedallowed
Meta-ExternalAgentallowed
FacebookBotallowed
Bytespiderallowed
CCBotallowed
AI2Botallowed
Cohere-AIallowed
Claude-Weballowed
Omgilibotallowed
Diffbotallowed

OAI-SearchBotallowed
Claude-SearchBotallowed
PerplexityBotallowed
Applebotallowed
Amazonbotallowed
YouBotallowed
Timpibotallowed

Assistant

ChatGPT-Userallowed
Claude-Userallowed
Perplexity-Userallowed
DuckAssistBotallowed
MistralAI-Userallowed

Agentic commerce

x402Not present
MPPNot present
UCPNot present
ACPNot present
AP2Not present

Protocols that let AI agents shop and pay by themselves. They don't count toward the level.

Agent readiness score 24 · coverage 100% · checked on 19/09/2026 · www.breuninger.com

Mentions per AI engine

AIOpenAI2/15 · 13%
Sentiment: 100% positive, 0% neutral, 0% critical
CClaude2/15 · 13%
Sentiment: 50% positive, 50% neutral, 0% critical
PPerplexity2/15 · 13%
Sentiment: 100% positive, 0% neutral, 0% critical
GGemini2/15 · 13%
Sentiment: 100% positive, 0% neutral, 0% critical

Spotlight: Gemini

13%2 of 15 answers name Breuninger

„Welche Online-Shops bieten die beste Auswahl an Luxusmode und Beauty-Produkten für Damen und Herren in Deutschland?“

Der deutsche Online-Markt bietet exzellente Adressen für High-End-Fashion und Luxus-Beauty, die sowohl Damen als auch Herren ansprechen. Während reine Modelabel oft auf Fashion fokussiert sind, gibt es multinationale Multibrand-Plattformen und traditionsreiche deutsche Handelshäuser, die beide Segmente perfekt verbinden. Hier ist eine Übersicht der führenden Online-Shops in Deutschland, sortiert nach ihren Stärken: …

AI answer as returned, unverified and shortened.

Gemini names instead

Farfetch
Chanel
Net-a-Porter
Mytheresa
Gucci
Vestiaire Collective
Vinted
Louis Vuitton

Sources: buddyandselly.com, fashionchangers.de, vintageconcierge.de, secondella.de, hausvoneden.de, manufaktur-liebevoll.de

Share of voice

Mytheresa9.5%
Breuninger5.1%
ENGELHORN0%
Fashionette0%
LuisaViaRoma0%
Peek & Cloppenburg0%

Most cited sources

1.mybestbrands.de15
2.retourenheld.de14
3.breuninger.com13
4.glamour.de12
5.rtl.de12
6.vogue.de9
7.it-boltwise.de9
8.fashionette.de7

Own domain's share of all citations: 2.8%

Every question and answer

Question (original German)	AIOpenAI	CClaude	PPerplexity	GGemini
Wo kann man in Deutschland Second-Hand-Luxusmode online sicher kaufen?
Welche nachhaltigen Alternativen gibt es zum klassischen Kauf von Designer-Mode und Accessoires im Internet?
Wie verändern sich die Preise für Designer-Mode und Beauty-Produkte im deutschen Onlinehandel im Vergleich zu Sale-Zeiten?
Was sind die Unterschiede zwischen Online-Luxusmode-Shops und klassischen Einzelhandelsgeschäften für Designerwaren?
Wie findet man passende Luxusgeschenke für besondere Anlässe in einem deutschen Onlineshop?
Welche Online-Shops bieten die beste Auswahl an Luxusmode und Beauty-Produkten für Damen und Herren in Deutschland?
Was kann ich tun, wenn ein Luxusartikel online nicht meinen Erwartungen entspricht?
Sind exklusive Beauty-Produkte aus Online-Luxus-Boutiquen ihr Geld wert?
Luxus-Mode vs. Premium-Mode: Welche Kategorien bieten mehr Auswahl an international bekannten Marken?
Wo findet man eine große Vielfalt an Designer-Schuhen und -Accessoires für gehobene Ansprüche online?
Welche Onlineshops eignen sich besonders, um limitierte Designer-Kollektionen schnell zu entdecken?
Welche alternativen Shopping-Möglichkeiten gibt es für Luxusmode abseits vom Onlineshop, beispielsweise Events oder Pop-ups?
Wie funktioniert die Rückgabe bei hochpreisigen Mode- und Beauty-Produkten aus Online-Shops?
Lohnt sich der Kauf von Designertaschen über einen spezialisierten Onlineshop?
Gibt es bei Online-Luxusboutiquen oft Rabatte auf neue Kollektionen oder hauptsächlich auf Auslaufmodelle?

Brand named, positive
Brand named, neutral
Brand named, critical
Only competitors named
Brand not named
No answer

Badge for your website

<a href="https://aeo-audit.rezolve.com/de/breuninger" title="KI-Check Deutschland 2026: Breuninger"><img src="https://aeo-audit.rezolve.com/de/badges/breuninger.svg" alt="Agent Readiness Stufe 1, KI-Check Deutschland 2026" width="260" height="64"></a>

Audit completed on 19 September 2026. Methodology

Breuninger

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