Brenntag

brenntag.comIndustry, chemicals and energy

DAX 40

Level: 1; Basic web presence
Agent readiness score: 24
AEO score: 35
AI mention rate: 20%

Brenntag ranks 2nd of 13 in its industry for AEO score; AI engines name the brand in 20% of answers. The agent readiness score is 24 (level 1), matching the industry median; link headers, markdown negotiation, llms.txt, content signals and an API catalogue are not yet in place.

The next three steps

1Content Signals
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
A step toward level 2
2Markdown negotiation
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
3llms.txt
Publish an llms.txt with a short summary and the key links.

Compared with Industry, chemicals and energy

Agent readiness24
Industry median 24 · rank 6 of 13
AEO score35
Industry median 28 · rank 2 of 13
Mentions in AI answers20
Industry median 2 · rank 2 of 13
Visibility35
Industry median 30 · rank 4 of 13
Citations2
Industry median 1 · rank 2 of 13
Sentiment80
Industry median 50 · rank 2 of 13

Agent readiness level

0Not yet agent-ready
1Basic web presence
2Bot-aware
3Agent-readable
4Agent-integrated
5Agent-native

To reach level 2:

Content Signals

Areas

Discoverability77
Content accessibility0
Bot access control32
APIs, auth and MCP0

Every check

Discoverability

robots.txtPassed
A valid robots.txt with crawl rules at the site root.
Top sites: 98%
SitemapPassed
An XML sitemap listing the pages, ideally referenced from robots.txt.
Top sites: 88%
Link headersNot met
Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.
Top sites: 0%
DNS for AI DiscoveryNot present
Advertise agent endpoints with SVCB records under _agents.
Top sites: 5%

Content accessibility

Markdown negotiationNot met
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
Top sites: 2%
llms.txtNot met
Publish an llms.txt with a short summary and the key links.
Top sites: 15%

Bot access control

AI bot rulesPartly met
Add explicit robots.txt groups for the main AI crawlers.
Top sites: 99%
Content SignalsNot met
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
Top sites: 2%
Web Bot AuthNot present
Only relevant if you run your own agents or crawlers: publish a signing key directory.
Top sites: 0%

APIs, auth and MCP

API CatalogNot met
List public APIs in a linkset at /.well-known/api-catalog.
Top sites: 0%
OAuth discoveryNot met
Publish OpenID Connect or OAuth server metadata under /.well-known.
Top sites: 1%
OAuth Protected ResourceNot met
Serve protected resource metadata at /.well-known/oauth-protected-resource.
Top sites: 1%
auth.mdNot met
Publish an auth.md describing how agents sign in.
Top sites: 0%
MCP Server CardNot met
Offer an MCP server and publish its server card under /.well-known.
Top sites: 0%
A2A Agent CardNot met
Publish an agent card at /.well-known/agent-card.json.
Top sites: 0%
Agent SkillsNot met
Publish a skills index with the main tasks agents can do.
Top sites: 0%
WebMCPNot met
Register key actions such as search or cart as WebMCP tools.
Top sites: 1%
ARD manifestNot met
Publish an ai-catalog.json listing every agent interface.
Top sites: 0%

AI crawler rules (robots.txt)

Training

GPTBotallowed
ClaudeBotallowed
Anthropic-AIallowed
Google-Extendedallowed
GoogleOtherallowed
Applebot-Extendedallowed
Meta-ExternalAgentallowed
FacebookBotallowed
Bytespiderallowed
CCBotallowed
AI2Botallowed
Cohere-AIallowed
Claude-Weballowed
Omgilibotallowed
Diffbotallowed

OAI-SearchBotallowed
Claude-SearchBotallowed
PerplexityBotallowed
Applebotallowed
Amazonbotallowed
YouBotallowed
Timpibotallowed

Assistant

ChatGPT-Userallowed
Claude-Userallowed
Perplexity-Userallowed
DuckAssistBotallowed
MistralAI-Userallowed

Agentic commerce

x402Not present
MPPNot present
UCPNot present
ACPNot present
AP2Not present

Protocols that let AI agents shop and pay by themselves. They don't count toward the level.

Agent readiness score 24 · coverage 100% · checked on 19/09/2026 · www.brenntag.com

Mentions per AI engine

AIOpenAI3/15 · 20%
Sentiment: 75% positive, 25% neutral, 0% critical
CClaude1/15 · 7%
Sentiment: 0% positive, 100% neutral, 0% critical
PPerplexity5/15 · 33%
Sentiment: 60% positive, 40% neutral, 0% critical
GGemini3/15 · 20%
Sentiment: 100% positive, 0% neutral, 0% critical

Spotlight: Gemini

20%3 of 15 answers name Brenntag

„Welche Chemiedistributoren in Deutschland bieten nachhaltige Lösungen für Industrieunternehmen?“

In der chemischen Distribution in Deutschland gewinnen Nachhaltigkeit, Ressourceneffizienz und geschlossene Stoffkreisläufe stark an Bedeutung. Industrieunternehmen finden bei verschiedenen etablierten Distributoren spezielle Ansätze, Produktlinien und Dienstleistungen, um ihre Lieferketten zu ökologisieren. Hier sind wichtige Akteure und deren Ansätze für nachhaltige Lösungen im deutschen Markt: 1. Große …

AI answer as returned, unverified and shortened.

Gemini names instead

Europages
REACH
JOQORA
Chemieshop24
Wer liefert was / wlw
Kompass
Lkw-Maut
ICIS

Sources: brenntag.com, terchemicals.com, wonnda.com, chemieshop24.de, adipositas-gesellschaft.de, zimmermann-gruppe.com

Share of voice

Brenntag11.1%
IMCD Deutschland4.4%
Nordmann1.1%
Harke Group0%
Stockmeier Chemie0%
Biesterfeld Spezialchemie0%

Most cited sources

1.wlw.de34
2.chemie.de33
3.chemanager-online.com11
4.lieferanten.de10
5.brenntag.com9
6.beschaffung-aktuell.industrie.de7
7.terchemicals.com6
8.europages.de6

Own domain's share of all citations: 2.5%

Every question and answer

Question (original German)	AIOpenAI	CClaude	PPerplexity	GGemini
Gibt es Alternativen zum klassischen Chemikalien-Großhandel für kleine und mittelständische Unternehmen?
Was beeinflusst die Kosten für die Distribution von Inhaltsstoffen in Deutschland am meisten?
Welche Chemiedistributoren in Deutschland bieten nachhaltige Lösungen für Industrieunternehmen?
Wie unterscheiden sich die Preise für Standardchemikalien und Spezialrohstoffe im Großhandel?
Ist es sinnvoll, mehrere Inhaltsstoffe von einem einzigen Lieferanten zu beziehen?
Was sind die wichtigsten Kriterien bei der Auswahl eines Inhaltsstoff-Großhändlers für die Lebensmittelproduktion?
Unterschiede zwischen Vollsortimentern und Spezialchemikalien-Großhändlern in Deutschland?
Was tun, wenn ein dringend benötigter Rohstoff beim Chemiedistributor nicht lieferbar ist?
Lohnt es sich, Chemikalien direkt beim Großhändler statt über Zwischenhändler zu beziehen?
Welche Lieferanten bieten innovative Services im Bereich Chemiedistribution für die deutsche Industrie an?
Wer bietet Unterstützung bei der Einhaltung gesetzlicher Vorgaben im Chemikalienhandel?
Welche Distributionsdienstleister liefern Chemikalien für kleine Chargen oder Spezialanwendungen?
Wie geht man mit Qualitätsabweichungen bei gelieferten Chemikalien um?
Wie unterscheiden sich regionale Chemiedistributoren von internationalen Anbietern auf dem deutschen Markt?
Welche digitalen Plattformen sind als Bezugsquelle für Inhaltsstoffe und Rohstoffe in der Industrie geeignet?

Brand named, positive
Brand named, neutral
Brand named, critical
Only competitors named
Brand not named
No answer

Badge for your website

<a href="https://aeo-audit.rezolve.com/de/brenntag" title="KI-Check Deutschland 2026: Brenntag"><img src="https://aeo-audit.rezolve.com/de/badges/brenntag.svg" alt="Agent Readiness Stufe 1, KI-Check Deutschland 2026" width="260" height="64"></a>

Audit completed on 19 September 2026. Methodology

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