bonprix

bonprix.deFashion, beauty and consumer goods

EHI top 100 online shops #16

Level: 1; Basic web presence
Agent readiness score: 24
AEO score: 29
AI mention rate: 18%

Bonprix achieves an AEO score of 29, ranking 18th of 30 in its industry, with AI engines naming the brand in 18.3% of answers. The agent readiness score is level 1 at 24, close to the industry median of 25, and the following components are not yet in place: Link-Header, markdown negotiation, llms.txt, content signals and API catalogue.

The next three steps

1Content Signals
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
A step toward level 2
2Markdown negotiation
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
3llms.txt
Publish an llms.txt with a short summary and the key links.

Compared with Fashion, beauty and consumer goods

Agent readiness24
Industry median 25 · rank 16 of 29
AEO score29
Industry median 31 · rank 18 of 30
Mentions in AI answers18
Industry median 16 · rank 13 of 30
Visibility8
Industry median 28 · rank 26 of 30
Citations2
Industry median 2 · rank 13 of 30
Sentiment100
Industry median 69 · rank 1 of 30

Agent readiness level

0Not yet agent-ready
1Basic web presence
2Bot-aware
3Agent-readable
4Agent-integrated
5Agent-native

To reach level 2:

Content Signals

Areas

Discoverability77
Content accessibility0
Bot access control32
APIs, auth and MCP0

Every check

Discoverability

robots.txtPassed
A valid robots.txt with crawl rules at the site root.
Top sites: 98%
SitemapPassed
An XML sitemap listing the pages, ideally referenced from robots.txt.
Top sites: 88%
Link headersNot met
Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.
Top sites: 0%
DNS for AI DiscoveryNot present
Advertise agent endpoints with SVCB records under _agents.
Top sites: 5%

Content accessibility

Markdown negotiationNot met
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
Top sites: 2%
llms.txtNot met
Publish an llms.txt with a short summary and the key links.
Top sites: 15%

Bot access control

AI bot rulesPartly met
Add explicit robots.txt groups for the main AI crawlers.
Top sites: 99%
Content SignalsNot met
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
Top sites: 2%
Web Bot AuthNot present
Only relevant if you run your own agents or crawlers: publish a signing key directory.
Top sites: 0%

APIs, auth and MCP

API CatalogNot met
List public APIs in a linkset at /.well-known/api-catalog.
Top sites: 0%
OAuth discoveryNot met
Publish OpenID Connect or OAuth server metadata under /.well-known.
Top sites: 1%
OAuth Protected ResourceNot met
Serve protected resource metadata at /.well-known/oauth-protected-resource.
Top sites: 1%
auth.mdNot met
Publish an auth.md describing how agents sign in.
Top sites: 0%
MCP Server CardNot met
Offer an MCP server and publish its server card under /.well-known.
Top sites: 0%
A2A Agent CardNot met
Publish an agent card at /.well-known/agent-card.json.
Top sites: 0%
Agent SkillsNot met
Publish a skills index with the main tasks agents can do.
Top sites: 0%
WebMCPNot met
Register key actions such as search or cart as WebMCP tools.
Top sites: 1%
ARD manifestNot met
Publish an ai-catalog.json listing every agent interface.
Top sites: 0%

AI crawler rules (robots.txt)

Training

GPTBotallowed
ClaudeBotallowed
Anthropic-AIallowed
Google-Extendedallowed
GoogleOtherallowed
Applebot-Extendedallowed
Meta-ExternalAgentallowed
FacebookBotallowed
Bytespiderallowed
CCBotallowed
AI2Botallowed
Cohere-AIallowed
Claude-Weballowed
Omgilibotallowed
Diffbotallowed

OAI-SearchBotallowed
Claude-SearchBotallowed
PerplexityBotallowed
Applebotallowed
Amazonbotallowed
YouBotallowed
Timpibotallowed

Assistant

ChatGPT-Userallowed
Claude-Userallowed
Perplexity-Userallowed
DuckAssistBotallowed
MistralAI-Userallowed

Agentic commerce

x402Not present
MPPNot present
UCPNot present
ACPNot present
AP2Not present

Protocols that let AI agents shop and pay by themselves. They don't count toward the level.

Agent readiness score 24 · coverage 100% · checked on 19/09/2026 · www.bonprix.de

Mentions per AI engine

AIOpenAI2/15 · 13%
Sentiment: 100% positive, 0% neutral, 0% critical
CClaude2/15 · 13%
Sentiment: 100% positive, 0% neutral, 0% critical
PPerplexity2/15 · 13%
Sentiment: 100% positive, 0% neutral, 0% critical
GGemini5/15 · 33%
Sentiment: 80% positive, 20% neutral, 0% critical

Spotlight: Gemini

33%5 of 15 answers name bonprix

„Welche preiswerten Onlineshops bieten aktuelle Styles für viel beschäftigte Mütter?“

Für vielbeschäftigte Mütter muss Mode im Alltag vor allem drei Kriterien erfüllen: bequem, unkompliziert zu kombinieren (oft im angesagten Casual- oder Athleisure-Look) und maschinenwaschbar – und das Ganze am besten zu einem fairen Preis. Hier ist eine Übersicht preiswerter Onlineshops, die aktuelle Styles bieten, welche sich ideal in einen aktiven Familienalltag integrieren lassen: 1. Die Top-Onlineshops für …

AI answer as returned, unverified and shortened.

Gemini names instead

IKEA
DHL
Hermes
Mode
Heimtextilien
H&M Home
Depot
Amazon

Sources: bonprix.de, savoo.de, liberty-woman.com, c-and-a.com, sinsay.com, inhofer.de

Share of voice

OTTO5.3%
Zalando4%
C&A2.7%
Bonprix2%
NKD1.7%
Ernsting's family0.3%

Most cited sources

1.otto.de15
2.zalando.de14
3.verbraucherzentrale.de13
4.c-and-a.com12
5.limango.de10
6.kik.de10
7.gutscheine.welt.de9
8.idealo.de7

Own domain's share of all citations: 1.5%

Every question and answer

Question (original German)	AIOpenAI	CClaude	PPerplexity	GGemini
Gibt es Versandkostenbefreiung bei Online-Bestellungen von Mode und Heimtextilien?
Wo gibt es erschwingliche Dekoideen für das Wohnzimmer mit schneller Lieferung?
Welche preiswerten Onlineshops bieten aktuelle Styles für viel beschäftigte Mütter?
Wo findet man modische Wohntextilien für Familien mit kleinem Budget?
Wie unterscheiden sich günstige Online-Anbieter für Heimtextilien in Sortiment und Service?
Was tun, wenn bestellte Kleidung im günstigen Online-Shop nicht passt?
Welche Alternativen gibt es zu klassischen Modegeschäften für Familien mit kleinem Budget?
Sind günstige Mode-Onlineshops in Deutschland vertrauenswürdig?
Wie viel kosten trendige Damenoutfits bei günstigen Onlinehändlern durchschnittlich?
Wo findet man günstige Alternativen zu Designer-Bettwäsche für Kinderzimmer?
Welche Online-Shops bieten angesagte Damenmode zu günstigen Preisen in Deutschland?
Lohnt es sich, aktuelle Mode online zu kaufen, wenn man auf den Preis achten muss?
Was sind die Unterschiede zwischen Online-Modehändlern und stationären Geschäften für preisbewusste Käuferinnen?
Wie funktioniert die Rücksendung bei erschwinglichen Online-Modehändlern in Deutschland?
Welche anderen Angebote gibt es für preiswerte Wäsche und Home-Produkte im Internet?

Brand named, positive
Brand named, neutral
Brand named, critical
Only competitors named
Brand not named
No answer

Badge for your website

<a href="https://aeo-audit.rezolve.com/de/bonprix" title="KI-Check Deutschland 2026: bonprix"><img src="https://aeo-audit.rezolve.com/de/badges/bonprix.svg" alt="Agent Readiness Stufe 1, KI-Check Deutschland 2026" width="260" height="64"></a>

Audit completed on 19 September 2026. Methodology

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