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BMW

bmw.deAutomotive and mobility
DAX 40
Level
0
Not yet agent-ready
Agent readiness score
7
AEO score
31
AI mention rate
52%

BMW achieves an AEO score of 31 in the automotive and mobility sector, ranking 4th of 5, with AI engines naming the brand in 51.7% of answers. The agent readiness score is at level 0 with 7 points, while sitemap, link header, markdown negotiation, llms.txt and rules for AI bots are not yet present.

The next three steps
  1. 1robots.txt

    Publish a valid robots.txt with crawl rules and a Sitemap line.

    A step toward level 1

  2. 2Link headers

    Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.

    A step toward level 1

  3. 3AI bot rules

    Add explicit robots.txt groups for the main AI crawlers.

Compared with Automotive and mobility
  • Agent readiness7
    Industry median 24 · rank 5 of 5
  • AEO score31
    Industry median 32 · rank 4 of 5
  • Mentions in AI answers52
    Industry median 27 · rank 2 of 5
  • Visibility36
    Industry median 35 · rank 2 of 5
  • Citations0
    Industry median 0 · rank 3 of 5
  • Sentiment73
    Industry median 73 · rank 3 of 5
Agent readiness level
  1. 0
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5
To reach level 1:
  • 2 of robots.txt, Sitemap, Link headers
Areas
  • Discoverability31
  • Content accessibility0
  • Bot access control0
  • APIs, auth and MCP0
Every check
Discoverability
  • robots.txtNot met

    Publish a valid robots.txt with crawl rules and a Sitemap line.

    Top sites: 98%
  • SitemapPartly met

    Serve an XML sitemap and reference it from robots.txt.

    Top sites: 88%
  • Link headersNot met

    Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.

    Top sites: 0%
  • DNS for AI DiscoveryNot present

    Advertise agent endpoints with SVCB records under _agents.

    Top sites: 5%
Content accessibility
  • Markdown negotiationNot met

    Return a markdown version when asked with Accept: text/markdown, for example at the CDN.

    Top sites: 2%
  • llms.txtNot met

    Publish an llms.txt with a short summary and the key links.

    Top sites: 15%
Bot access control
  • AI bot rulesNot met

    Add explicit robots.txt groups for the main AI crawlers.

    Top sites: 99%
  • Content SignalsNot met

    Add a Content-Signal line for search, ai-input and ai-train to robots.txt.

    Top sites: 2%
  • Web Bot AuthNot present

    Only relevant if you run your own agents or crawlers: publish a signing key directory.

    Top sites: 0%
APIs, auth and MCP
  • API CatalogNot met

    List public APIs in a linkset at /.well-known/api-catalog.

    Top sites: 0%
  • OAuth discoveryNot met

    Publish OpenID Connect or OAuth server metadata under /.well-known.

    Top sites: 1%
  • OAuth Protected ResourceNot met

    Serve protected resource metadata at /.well-known/oauth-protected-resource.

    Top sites: 1%
  • auth.mdNot met

    Publish an auth.md describing how agents sign in.

    Top sites: 0%
  • MCP Server CardNot met

    Offer an MCP server and publish its server card under /.well-known.

    Top sites: 0%
  • A2A Agent CardNot met

    Publish an agent card at /.well-known/agent-card.json.

    Top sites: 0%
  • Agent SkillsNot met

    Publish a skills index with the main tasks agents can do.

    Top sites: 0%
  • WebMCPCould not check

    Register key actions such as search or cart as WebMCP tools.

    Top sites: 1%
  • ARD manifestNot met

    Publish an ai-catalog.json listing every agent interface.

    Top sites: 0%
Agentic commerce
  • x402Not present
  • MPPNot present
  • UCPNot present
  • ACPNot present
  • AP2Not present

Protocols that let AI agents shop and pay by themselves. They don't count toward the level.

Agent readiness score 7 · coverage 97% · checked on 21/09/2026 · www.bmw.de

Mentions per AI engine
  • AIOpenAI6/15 · 40%
    Sentiment: 66% positive, 34% neutral, 0% critical
  • CClaude8/15 · 53%
    Sentiment: 42% positive, 58% neutral, 0% critical
  • PPerplexity7/15 · 47%
    Sentiment: 47% positive, 53% neutral, 0% critical
  • GGemini10/15 · 67%
    Sentiment: 54% positive, 46% neutral, 0% critical
Spotlight: Gemini
67%10 of 15 answers name BMW
„Gibt es Alternativen zu klassischen Limousinen im Premiumsegment?“
Ja, im Premiumsegment gibt es mittlerweile eine Vielzahl spannender Alternativen zur klassischen viertürigen Stufenheck-Limousine. Viele Hersteller reagieren damit auf den Wunsch nach mehr Raum, Variabilität oder einem expressiveren Design, ohne dass man auf Luxus, hochwertige Materialien und modernste Technologie verzichten muss. Hier sind die beliebtesten Alternativen im Überblick: 1. Viertürige Coupés und …

AI answer as returned, unverified and shortened.

Gemini names instead
  • Aktion Gesunder Rücken
  • Dienstwagen
  • digitale Services
  • Fleet Management
  • Predictive Maintenance
  • digitale Fahrtenbücher
  • Employee Experience
  • Google
Sources: adac.de, autobild.de, spiegel.de, groupelauzon.com, edmunds.com, ayvens.com
Share of voice
  • BMW9.9%
  • Audi7.4%
  • Mercedes-Benz4.2%
  • Porsche3.2%
  • Lexus1.2%
  • Jaguar0.6%
Most cited sources
  1. 1.adac.de17
  2. 2.finn.com12
  3. 3.autoscout24.de12
  4. 4.autohero.com11
  5. 5.firmenauto.de9
  6. 6.motor-talk.de9
  7. 7.autobild.de8
  8. 8.meinauto.de8

Own domain's share of all citations: 0%

Every question and answer
Question (original German)AIOpenAICClaudePPerplexityGGemini
Worauf sollte man bei der Auswahl eines Luxusautos als Geschäftswagen achten?
Was sind die Vorteile von Dienstwagen mit digitalen Services für Unternehmen?
Welche Preisspannen gibt es für Premiumfahrzeuge in Deutschland?
Wie wirkt sich die Individualisierung eines Neuwagens auf den Gesamtpreis aus?
Welche nachhaltigen Alternativen gibt es zu Benzin- oder Dieselfahrzeugen im Premiumbereich?
Gibt es Alternativen zu klassischen Limousinen im Premiumsegment?
Was tun, wenn das Navigationssystem in einem hochwertigen Fahrzeug nicht funktioniert?
Was sind die besten Premium-Automobilhersteller für Geschäftskunden in Deutschland?
Welche Fahrzeuge gelten als besonders innovativ im Bereich digitaler Dienste und Konnektivität?
Wie unterscheiden sich Leasing- und Kaufoptionen bei Premiumfahrzeugen?
Welche typischen Probleme können bei Assistenzsystemen in modernen Premiumautos auftreten?
Welche Fahrzeuge eignen sich am besten für Vielfahrer, die Wert auf Komfort legen?
Welche Mobilitätsdienste bieten Premiummarken neben dem Fahrzeugkauf an?
Lohnt sich der Aufpreis für ein Premiumfahrzeug gegenüber einem Mittelklasseauto?
Plug-in-Hybrid vs. vollelektrisches Auto – was ist für den Alltag besser geeignet?
  • Brand named, positive
  • Brand named, neutral
  • Brand named, critical
  • Only competitors named
  • Brand not named
  • No answer

Audit completed on 19 September 2026. Methodology

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