Bergfreunde

bergfreunde.deFashion, beauty and consumer goods

EHI top 100 online shops #99

Level: 1; Basic web presence
Agent readiness score: 31
AEO score: 37
AI mention rate: 8%

Bergfreunde achieves an AEO score of 37, placing 2nd of 30 in the fashion, beauty and consumer goods sector. AI engines name the brand in 8.3% of answers. The agent readiness score is at level 1 (web basics) with a score of 31; link header, markdown negotiation, llms.txt, content signals, and API catalogue are not yet in place.

The next three steps

1Content Signals
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
A step toward level 2
2Markdown negotiation
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
3llms.txt
Publish an llms.txt with a short summary and the key links.

Compared with Fashion, beauty and consumer goods

Agent readiness31
Industry median 25 · rank 10 of 29
AEO score37
Industry median 31 · rank 2 of 30
Mentions in AI answers8
Industry median 16 · rank 21 of 30
Visibility34
Industry median 28 · rank 6 of 30
Citations7
Industry median 2 · rank 1 of 30
Sentiment83
Industry median 69 · rank 8 of 30

Agent readiness level

0Not yet agent-ready
1Basic web presence
2Bot-aware
3Agent-readable
4Agent-integrated
5Agent-native

To reach level 2:

Content Signals

Areas

Discoverability77
Content accessibility0
Bot access control63
APIs, auth and MCP0

Every check

Discoverability

robots.txtPassed
A valid robots.txt with crawl rules at the site root.
Top sites: 98%
SitemapPassed
An XML sitemap listing the pages, ideally referenced from robots.txt.
Top sites: 88%
Link headersNot met
Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.
Top sites: 0%
DNS for AI DiscoveryNot present
Advertise agent endpoints with SVCB records under _agents.
Top sites: 5%

Content accessibility

Markdown negotiationNot met
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
Top sites: 2%
llms.txtNot met
Publish an llms.txt with a short summary and the key links.
Top sites: 15%

Bot access control

AI bot rulesPassed
Explicit robots.txt rules for AI crawlers such as GPTBot, ClaudeBot and PerplexityBot.
Top sites: 99%
Content SignalsNot met
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
Top sites: 2%
Web Bot AuthNot present
Only relevant if you run your own agents or crawlers: publish a signing key directory.
Top sites: 0%

APIs, auth and MCP

API CatalogNot met
List public APIs in a linkset at /.well-known/api-catalog.
Top sites: 0%
OAuth discoveryNot met
Publish OpenID Connect or OAuth server metadata under /.well-known.
Top sites: 1%
OAuth Protected ResourceNot met
Serve protected resource metadata at /.well-known/oauth-protected-resource.
Top sites: 1%
auth.mdNot met
Publish an auth.md describing how agents sign in.
Top sites: 0%
MCP Server CardNot met
Offer an MCP server and publish its server card under /.well-known.
Top sites: 0%
A2A Agent CardNot met
Publish an agent card at /.well-known/agent-card.json.
Top sites: 0%
Agent SkillsNot met
Publish a skills index with the main tasks agents can do.
Top sites: 0%
WebMCPNot met
Register key actions such as search or cart as WebMCP tools.
Top sites: 1%
ARD manifestNot met
Publish an ai-catalog.json listing every agent interface.
Top sites: 0%

AI crawler rules (robots.txt)

Training

GPTBotallowed
ClaudeBotallowed
Anthropic-AIallowed
Google-Extendedallowed
GoogleOtherallowed
Applebot-Extendedallowed
Meta-ExternalAgentallowed
FacebookBotallowed
Bytespiderallowed
CCBotallowed
AI2Botallowed
Cohere-AIallowed
Claude-Weballowed
Omgilibotallowed
Diffbotallowed

OAI-SearchBotallowed
Claude-SearchBotallowed
PerplexityBotallowed
Applebotallowed
Amazonbotallowed
YouBotallowed
Timpibotallowed

Assistant

ChatGPT-Userallowed
Claude-Userallowed
Perplexity-Userallowed
DuckAssistBotallowed
MistralAI-Userallowed

Agentic commerce

x402Not present
MPPNot present
UCPNot present
ACPNot present
AP2Not present

Protocols that let AI agents shop and pay by themselves. They don't count toward the level.

Agent readiness score 31 · coverage 100% · checked on 21/09/2026 · www.bergfreunde.de

Mentions per AI engine

AIOpenAI1/15 · 7%
Sentiment: 100% positive, 0% neutral, 0% critical
CClaude1/15 · 7%
Sentiment: 100% positive, 0% neutral, 0% critical
PPerplexity2/15 · 13%
Sentiment: 50% positive, 50% neutral, 0% critical
GGemini1/15 · 7%
Sentiment: 100% positive, 0% neutral, 0% critical

Spotlight: Gemini

7%1 of 15 answers name Bergfreunde

„Welche Shops bieten eine große Auswahl an Bergsport- und Kletterausrüstung im deutschen Onlinehandel?“

Im deutschen Onlinehandel gibt es eine Vielzahl von Shops, die eine große Auswahl an Bergsport- und Kletterausrüstung anbieten. Hier sind einige der bekanntesten und gut sortierten Anbieter: Bergfreunde.de: Dieser Shop ist bekannt für seine umfangreiche Auswahl an Kletterbekleidung und -ausrüstung für verschiedene Disziplinen wie Bouldern, Sportklettern, Bergsteigen und Klettersteige. Sie führen viele Top-Marken wie …

AI answer as returned, unverified and shortened.

Gemini names instead

Merinowolle
Polyester
Gore-Tex
Icebreaker
Hanf
Vaude
Polyamid
Polygiene

Sources: bergzeit.de, bergfreunde.de, globetrotter.de, reddit.com, bergwelten.com, decathlon.de

Share of voice

Bergfreunde6.4%
Globetrotter6.4%
Bergzeit4.3%
CAMPZ2.1%
Sport Conrad2.1%
Outdoor Sports Outlet / engelhorn0%

Most cited sources

1.bergfreunde.de38
2.bergzeit.de35
3.globetrotter.de25
4.outdoor-magazin.com24
5.rtl.de16
6.mammut.com11
7.alpenverein.de11
8.reddit.com10

Own domain's share of all citations: 6.9%

Every question and answer

Question (original German)	AIOpenAI	CClaude	PPerplexity	GGemini
Sind teurere Funktionsunterwäsche-Modelle ihr Geld wirklich wert?
Was kann ich tun, wenn meine Outdoorschuhe bei Regen undicht werden?
Welche Shops bieten eine große Auswahl an Bergsport- und Kletterausrüstung im deutschen Onlinehandel?
Wie pflege ich meine Kletterseile richtig, um die Sicherheit zu gewährleisten?
Was sind nachhaltige Optionen für Outdoor-Ausrüstung ohne Kunststoffe?
Was sind die wichtigsten Kriterien bei der Wahl von Kletterausrüstung für Anfänger?
Welches Outdoor-Zelt eignet sich am besten für mehrtägige Trekkingtouren in den Alpen?
Welche alternativen Materialien gibt es zu Merinowolle für Funktionsbekleidung?
Was kosten hochwertige Schlafsäcke für Expeditionen durchschnittlich?
Gibt es Qualitätsunterschiede zwischen günstigen und teuren Trekkingstöcken?
Lohnt sich die Investition in eine Daunenjacke für den Wintereinsatz in den Bergen?
Welcher Rucksack eignet sich für Tageswanderungen und Wochenendtrips gleichermaßen?
Wie unterscheiden sich Hardshell- und Softshell-Jacken für Bergtouren?
Welche Vorteile bieten Wanderstiefel gegenüber Trailrunningschuhen bei langen Touren?
Welche Ausrüstung ist sinnvoll für eine Hüttentour im Frühling in Deutschland?

Brand named, positive
Brand named, neutral
Brand named, critical
Only competitors named
Brand not named
No answer

Badge for your website

<a href="https://aeo-audit.rezolve.com/de/bergfreunde" title="KI-Check Deutschland 2026: Bergfreunde"><img src="https://aeo-audit.rezolve.com/de/badges/bergfreunde.svg" alt="Agent Readiness Stufe 1, KI-Check Deutschland 2026" width="260" height="64"></a>

Audit completed on 21 September 2026. Methodology

Bergfreunde

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