- Level
- 1
- Basic web presence
- Agent readiness score
- 25
- AEO score
- 27
- AI mention rate
- 22%
ASOS achieves an agent readiness score of 25 at level 1 (web basics), matching the industry median. AI engines name the brand in 21.7% of answers (AEO score rank 20th of 30). The following components are not yet in place: link header, markdown negotiation, llms.txt, content signals and API catalogue.
- 1Content Signals
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
A step toward level 2
- 2Markdown negotiation
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
- 3llms.txt
Publish an llms.txt with a short summary and the key links.
- Agent readiness25Industry median 25 · rank 14 of 29
- AEO score27Industry median 31 · rank 20 of 30
- Mentions in AI answers22Industry median 16 · rank 10 of 30
- Visibility14Industry median 28 · rank 22 of 30
- Citations1Industry median 2 · rank 18 of 30
- Sentiment83Industry median 69 · rank 8 of 30
- 0
- 1
- 2
- 3
- 4
- 5
- Content Signals
- Discoverability77
- Content accessibility0
- Bot access control32
- APIs, auth and MCP0
- Top sites: 98%robots.txtPassed
A valid robots.txt with crawl rules at the site root.
- Top sites: 88%SitemapPassed
An XML sitemap listing the pages, ideally referenced from robots.txt.
- Top sites: 0%Link headersNot met
Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.
- Top sites: 5%DNS for AI DiscoveryNot present
Advertise agent endpoints with SVCB records under _agents.
- Top sites: 2%Markdown negotiationNot met
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
- Top sites: 15%llms.txtNot met
Publish an llms.txt with a short summary and the key links.
- Top sites: 99%AI bot rulesPartly met
Add explicit robots.txt groups for the main AI crawlers.
- Top sites: 2%Content SignalsNot met
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
- Top sites: 0%Web Bot AuthNot present
Only relevant if you run your own agents or crawlers: publish a signing key directory.
- Top sites: 0%API CatalogNot met
List public APIs in a linkset at /.well-known/api-catalog.
- Top sites: 1%OAuth discoveryNot met
Publish OpenID Connect or OAuth server metadata under /.well-known.
- Top sites: 1%OAuth Protected ResourceNot met
Serve protected resource metadata at /.well-known/oauth-protected-resource.
- Top sites: 0%auth.mdNot met
Publish an auth.md describing how agents sign in.
- Top sites: 0%MCP Server CardNot met
Offer an MCP server and publish its server card under /.well-known.
- Top sites: 0%A2A Agent CardNot met
Publish an agent card at /.well-known/agent-card.json.
- Top sites: 0%Agent SkillsNot met
Publish a skills index with the main tasks agents can do.
- Top sites: 1%WebMCPCould not check
Register key actions such as search or cart as WebMCP tools.
- Top sites: 0%ARD manifestNot met
Publish an ai-catalog.json listing every agent interface.
- GPTBotallowed
- ClaudeBotallowed
- Anthropic-AIallowed
- Google-Extendedallowed
- GoogleOtherallowed
- Applebot-Extendedallowed
- Meta-ExternalAgentallowed
- FacebookBotallowed
- Bytespiderallowed
- CCBotallowed
- AI2Botallowed
- Cohere-AIallowed
- Claude-Weballowed
- Omgilibotallowed
- Diffbotallowed
- OAI-SearchBotallowed
- Claude-SearchBotallowed
- PerplexityBotallowed
- Applebotallowed
- Amazonbotallowed
- YouBotallowed
- Timpibotallowed
- ChatGPT-Userallowed
- Claude-Userallowed
- Perplexity-Userallowed
- DuckAssistBotallowed
- MistralAI-Userallowed
- x402Not present
- MPPNot present
- UCPNot present
- ACPNot present
- AP2Not present
Protocols that let AI agents shop and pay by themselves. They don't count toward the level.
Agent readiness score 25 · coverage 97% · checked on 21/09/2026 · www.asos.com
- AIOpenAI4/15 · 27%Sentiment: 100% positive, 0% neutral, 0% critical
- CClaude3/15 · 20%Sentiment: 67% positive, 33% neutral, 0% critical
- PPerplexity3/15 · 20%Sentiment: 67% positive, 33% neutral, 0% critical
- GGemini3/15 · 20%Sentiment: 33% positive, 67% neutral, 0% critical
Für festliche Anlässe gibt es eine Vielzahl von Online-Modehändlern, die eine große Auswahl an Kleidern und festlicher Mode anbieten. Hier sind einige der besten Optionen: Große Kaufhäuser und Multibrand-Retailer: Breuninger: Bietet eine große Auswahl an Ball- und Cocktailkleidern für elegante Auftritte, von lang bis kurz und mit verschiedenen Details. About You: Hat eine große Auswahl an eleganten Abendkleidern, …AI answer as returned, unverified and shortened.
- Avocadostore
- Loveco
- NORDLICHT
- MELAWEAR
- Dariadéh
- Erlich Textil
- Organic Basics
- Salzwasser
- Zalando8%
- H&M3.8%
- ASOS3.4%
- OTTO2.3%
- Boohoo0.8%
- About You0.8%
- 1.zalando.de19
- 2.rtl.de14
- 3.verbraucherzentrale.de12
- 4.utopia.de12
- 5.breuninger.com10
- 6.otto.de9
- 7.swr.de8
- 8.asos.com8
Own domain's share of all citations: 1.2%
| Question (original German) | AIOpenAI | CClaude | PPerplexity | GGemini |
|---|---|---|---|---|
| Welche nachhaltigen Alternativen gibt es zu großen Online-Fashion-Plattformen? | ||||
| Wie unterscheiden sich die Preisklassen bei Online-Modehändlern in Deutschland? | ||||
| Was sind die wichtigsten Unterschiede zwischen Onlineshops für Fashion und spezialisierten Beauty-Onlineshops? | ||||
| Lohnt sich der Kauf von Trendmode bei Online-Fashion-Händlern? | ||||
| Wo kann man in Deutschland günstig aktuelle Accessoires online shoppen? | ||||
| Was tun, wenn ein Kleidungsstück aus einer Online-Bestellung nicht passt? | ||||
| Welche Onlineshops bieten regelmäßig Rabatte auf aktuelle Fashion-Kollektionen? | ||||
| Sind Online-Beauty-Produkte im Vergleich zu Parfümerien preiswerter? | ||||
| Welche Online-Modehändler bieten eine gute Auswahl für festliche Anlässe? | ||||
| Wie reklamiere ich beschädigte Schuhe nach einer Online-Lieferung am besten? | ||||
| Gibt es Alternativen zu klassischen Online-Modehändlern für trendige Kleidung? | ||||
| Wie unterscheiden sich Online-Fashion-Plattformen von klassischen Modehäusern? | ||||
| Wo finde ich Mode für nachhaltigen Lifestyle online? | ||||
| Welche Onlineshops bieten eine große Auswahl an Schuhen, Accessoires und Beauty-Produkten? | ||||
| Wo finde ich die neuesten Modetrends für Damen und Herren online? |
- Brand named, positive
- Brand named, neutral
- Brand named, critical
- Only competitors named
- Brand not named
- No answer
<a href="https://aeo-audit.rezolve.com/de/asos" title="KI-Check Deutschland 2026: ASOS"><img src="https://aeo-audit.rezolve.com/de/badges/asos.svg" alt="Agent Readiness Stufe 1, KI-Check Deutschland 2026" width="260" height="64"></a>Audit completed on 21 September 2026. Methodology