Apple

EHI top 100 online shops #5

Level: 1; Basic web presence
Agent readiness score: 27
AEO score: 36
AI mention rate: 45%

Apple achieves an AEO score of 36, ranking 6th of 59 in online retail, with AI engines naming the brand in 45% of answers. The agent readiness score is 27 at level 1 (web basics), just below the industry median of 29, with the following components not yet in place: link header, markdown negotiation, llms.txt, content signals and API catalogue.

The next three steps

1Content Signals
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
A step toward level 2
2Markdown negotiation
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
3llms.txt
Publish an llms.txt with a short summary and the key links.

Compared with Online retail

Agent readiness27
Industry median 29 · rank 35 of 57
AEO score36
Industry median 28 · rank 6 of 59
Mentions in AI answers45
Industry median 13 · rank 2 of 59
Visibility35
Industry median 20 · rank 9 of 59
Citations0
Industry median 1 · rank 46 of 59
Sentiment86
Industry median 74 · rank 11 of 59

Agent readiness level

0Not yet agent-ready
1Basic web presence
2Bot-aware
3Agent-readable
4Agent-integrated
5Agent-native

To reach level 2:

Content Signals

Areas

Discoverability80
Content accessibility0
Bot access control32
APIs, auth and MCP0

Every check

Discoverability

robots.txtPassed
A valid robots.txt with crawl rules at the site root.
Top sites: 98%
SitemapPassed
An XML sitemap listing the pages, ideally referenced from robots.txt.
Top sites: 88%
Link headersNot met
Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.
Top sites: 0%
DNS for AI DiscoveryPassed
SVCB or HTTPS records under _agents that advertise agent endpoints.
Top sites: 5%

Content accessibility

Markdown negotiationNot met
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
Top sites: 2%
llms.txtNot met
Publish an llms.txt with a short summary and the key links.
Top sites: 15%

Bot access control

AI bot rulesPartly met
Add explicit robots.txt groups for the main AI crawlers.
Top sites: 99%
Content SignalsNot met
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
Top sites: 2%
Web Bot AuthNot present
Only relevant if you run your own agents or crawlers: publish a signing key directory.
Top sites: 0%

APIs, auth and MCP

API CatalogNot met
List public APIs in a linkset at /.well-known/api-catalog.
Top sites: 0%
OAuth discoveryNot met
Publish OpenID Connect or OAuth server metadata under /.well-known.
Top sites: 1%
OAuth Protected ResourceNot met
Serve protected resource metadata at /.well-known/oauth-protected-resource.
Top sites: 1%
auth.mdNot met
Publish an auth.md describing how agents sign in.
Top sites: 0%
MCP Server CardNot met
Offer an MCP server and publish its server card under /.well-known.
Top sites: 0%
A2A Agent CardNot met
Publish an agent card at /.well-known/agent-card.json.
Top sites: 0%
Agent SkillsNot met
Publish a skills index with the main tasks agents can do.
Top sites: 0%
WebMCPNot met
Register key actions such as search or cart as WebMCP tools.
Top sites: 1%
ARD manifestNot met
Publish an ai-catalog.json listing every agent interface.
Top sites: 0%

AI crawler rules (robots.txt)

Training

GPTBotallowed
ClaudeBotallowed
Anthropic-AIallowed
Google-Extendedallowed
GoogleOtherallowed
Applebot-Extendedallowed
Meta-ExternalAgentallowed
FacebookBotallowed
Bytespiderallowed
CCBotallowed
AI2Botallowed
Cohere-AIallowed
Claude-Weballowed
Omgilibotallowed
Diffbotallowed

OAI-SearchBotallowed
Claude-SearchBotallowed
PerplexityBotallowed
Applebotallowed
Amazonbotallowed
YouBotallowed
Timpibotallowed

Assistant

ChatGPT-Userallowed
Claude-Userallowed
Perplexity-Userallowed
DuckAssistBotallowed
MistralAI-Userallowed

Agentic commerce

x402Not present
MPPNot present
UCPNot present
ACPNot present
AP2Not present

Protocols that let AI agents shop and pay by themselves. They don't count toward the level.

Agent readiness score 27 · coverage 100% · checked on 19/09/2026 · www.apple.com

Mentions per AI engine

AIOpenAI8/15 · 53%
Sentiment: 58% positive, 42% neutral, 0% critical
CClaude5/15 · 33%
Sentiment: 100% positive, 0% neutral, 0% critical
PPerplexity6/15 · 40%
Sentiment: 89% positive, 11% neutral, 0% critical
GGemini8/15 · 53%
Sentiment: 75% positive, 25% neutral, 0% critical

Spotlight: Gemini

53%8 of 15 answers name Apple

„Welche Smartphones bieten eine besonders nahtlose Nutzererfahrung für kreative Arbeit und Freizeit?“

Für eine nahtlose Nutzererfahrung zwischen kreativer Arbeit (wie Videobearbeitung, Content Creation, Grafik) und Freizeit (Gaming, Medienstreaming, Fotografie) heben sich vor allem die aktuellen Flaggschiff-Modelle hervor. Sie kombinieren brachiale Rechenleistung, erstklassige Displays und ein reibungsloses Zusammenspiel von Apps und Zubehör. Hier sind die Top-Empfehlungen, die diesen Spagat perfekt meistern: 1. …

AI answer as returned, unverified and shortened.

Gemini names instead

High-End Notebooks
Mid-Range Notebooks
Computer
Soundcore
Soundcore Space One
Sony
Sony WH-CH720N
JBL

Sources: mediamarkt.de, hifi.de, bild.de, testsieger.de, tink.de, haus.de

Share of voice

Apple8.4%
Huawei Deutschland0%
Lenovo Deutschland0%
Samsung Deutschland0%
Microsoft Deutschland0%
Google Deutschland (Store)0%

Most cited sources

1.rtl.de29
2.chip.de27
3.notebookcheck.com22
4.mediamarkt.de16
5.heise.de12
6.pcwelt.de11
7.hifi.de11
8.it-boltwise.de9

Own domain's share of all citations: 0.4%

Every question and answer

Question (original German)	AIOpenAI	CClaude	PPerplexity	GGemini
Lohnt es sich, für ein High-End-Notebook mehr auszugeben als für ein Mittelklasse-Modell?
Welche smarten Geräte sind besonders empfehlenswert für den Start in ein vernetztes Entertainment-System zu Hause?
Wie unterscheiden sich die Preisstufen aktueller Premium-Smartphones auf dem deutschen Markt?
Wie kann man Verbindungsprobleme zwischen kabellosem Zubehör und dem Computer beheben?
Was sind empfehlenswerte Alternativen zu teuren Over-Ear-Kopfhörern für Musikfans?
Wie kann man mehrere smarte Endgeräte für ein vernetztes Zuhause optimal kombinieren?
Welche Smartphones bieten eine besonders nahtlose Nutzererfahrung für kreative Arbeit und Freizeit?
Worin unterscheiden sich Tablets und Laptops für mobiles Arbeiten im Alltag?
Ist der Aufpreis für True-Wireless-Kopfhörer mit aktiver Geräuschunterdrückung gerechtfertigt?
Was sind die besten Computer für professionelle Videobearbeitung und Musikproduktion?
Welche Alternativen gibt es zu High-End-Tablets für den produktiven Einsatz?
Welche Geräte eignen sich am besten für Grafikdesign und Fotobearbeitung unterwegs?
Welche Vorteile bieten teurere Notebooks gegenüber günstigeren Alternativen für Studierende?
Wie schneiden Premium-Smartwatches gegenüber günstigen Modellen beim Funktionsumfang und Design ab?
Was tun, wenn die Akkulaufzeit bei Wearables plötzlich stark nachlässt?

Brand named, positive
Brand named, neutral
Brand named, critical
Only competitors named
Brand not named
No answer

Badge for your website

<a href="https://aeo-audit.rezolve.com/de/apple" title="KI-Check Deutschland 2026: Apple"><img src="https://aeo-audit.rezolve.com/de/badges/apple.svg" alt="Agent Readiness Stufe 1, KI-Check Deutschland 2026" width="260" height="64"></a>

Audit completed on 19 September 2026. Methodology

Apple

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