- Level
- 1
- Basic web presence
- Agent readiness score
- 38
- AEO score
- 31
- AI mention rate
- 3%
AI engines name the brand in 3.3% of answers. With an AEO score of 31, adidas ranks 15th of 30 in its industry. The agent readiness score is at level 1 (Web Basics) with 38, compared to the industry median of 25; Markdown negotiation, Content Signals, API catalogue, OAuth discovery and OAuth protected resource are not yet present.
- 1Content Signals
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
A step toward level 2
- 2Markdown negotiation
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
- 3MCP Server Card
Offer an MCP server and publish its server card under /.well-known.
- Agent readiness38Industry median 25 · rank 4 of 29
- AEO score31Industry median 31 · rank 15 of 30
- Mentions in AI answers3Industry median 16 · rank 25 of 30
- Visibility38Industry median 28 · rank 1 of 30
- Citations2Industry median 2 · rank 13 of 30
- Sentiment50Industry median 69 · rank 25 of 30
- 0
- 1
- 2
- 3
- 4
- 5
- Content Signals
The site blocks or ignores requests that don't come from a browser, and real AI agents hit that too.
- Discoverability100
- Content accessibility0
- Bot access control63
- APIs, auth and MCP0
- Top sites: 98%robots.txtPassed
A valid robots.txt with crawl rules at the site root.
- Top sites: 88%SitemapPassed
An XML sitemap listing the pages, ideally referenced from robots.txt.
- Top sites: 0%Link headersCould not check
Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.
- Top sites: 5%DNS for AI DiscoveryNot present
Advertise agent endpoints with SVCB records under _agents.
- Top sites: 2%Markdown negotiationNot met
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
- Top sites: 15%llms.txtCould not check
Publish an llms.txt with a short summary and the key links.
- Top sites: 99%AI bot rulesPassed
Explicit robots.txt rules for AI crawlers such as GPTBot, ClaudeBot and PerplexityBot.
- Top sites: 2%Content SignalsNot met
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
- Top sites: 0%Web Bot AuthNot present
Only relevant if you run your own agents or crawlers: publish a signing key directory.
- Top sites: 0%API CatalogNot met
List public APIs in a linkset at /.well-known/api-catalog.
- Top sites: 1%OAuth discoveryNot met
Publish OpenID Connect or OAuth server metadata under /.well-known.
- Top sites: 1%OAuth Protected ResourceNot met
Serve protected resource metadata at /.well-known/oauth-protected-resource.
- Top sites: 0%auth.mdNot met
Publish an auth.md describing how agents sign in.
- Top sites: 0%MCP Server CardNot met
Offer an MCP server and publish its server card under /.well-known.
- Top sites: 0%A2A Agent CardNot met
Publish an agent card at /.well-known/agent-card.json.
- Top sites: 0%Agent SkillsNot met
Publish a skills index with the main tasks agents can do.
- Top sites: 1%WebMCPCould not check
Register key actions such as search or cart as WebMCP tools.
- Top sites: 0%ARD manifestNot met
Publish an ai-catalog.json listing every agent interface.
- GPTBotallowed
- ClaudeBotallowed
- Anthropic-AIallowed
- Google-Extendedallowed
- GoogleOtherallowed
- Applebot-Extendedallowed
- Meta-ExternalAgentallowed
- FacebookBotallowed
- Bytespiderallowed
- CCBotallowed
- AI2Botallowed
- Cohere-AIallowed
- Claude-Weballowed
- Omgilibotallowed
- Diffbotallowed
- OAI-SearchBotallowed
- Claude-SearchBotallowed
- PerplexityBotallowed
- Applebotallowed
- Amazonbotallowed
- YouBotallowed
- Timpibotallowed
- ChatGPT-Userallowed
- Claude-Userallowed
- Perplexity-Userallowed
- DuckAssistBotallowed
- MistralAI-Userallowed
- x402Not present
- MPPNot present
- UCPNot present
- ACPNot present
- AP2Not present
Protocols that let AI agents shop and pay by themselves. They don't count toward the level.
Agent readiness score 38 · coverage 81% · checked on 21/09/2026 · www.adidas.de
- AIOpenAI0/15 · 0%
- CClaude1/15 · 7%Sentiment: 0% positive, 100% neutral, 0% critical
- PPerplexity0/15 · 0%
- GGemini1/15 · 7%Sentiment: 0% positive, 100% neutral, 0% critical
Ein komplettes Set an Sportbekleidung für den Fitnessstart kostet im Durchschnitt zwischen 60 € und 150 € . Wie viel du am Ende ausgibst, hängt stark davon ab, für welche Marken du dich entscheidest und ob du bestimmte Extrateile benötigst. Hier ist eine realistische Kostenübersicht für einsteigerfreundliche Grundausstattungen: Preisbeispiel für ein Basis-Set (Günstige Marken / Discounter) Oberteil (T-Shirt / …AI answer as returned, unverified and shortened.
- Polyester
- Elasthan
- Baumwolle
- Polyamid
- Joggingschuhe
- Sportschuhe
- Laufschuhe
- Fußballschuhe
- Nike37.5%
- Adidas25%
- Under Armour12.5%
- PUMA0%
- ASICS0%
- NEW BALANCE0%
- 1.rtl.de19
- 2.sportscheck.com10
- 3.intersport.de9
- 4.nike.com8
- 5.womenshealth.de6
- 6.runnersworld.de6
- 7.vergleich.org6
- 8.adidas.de6
Own domain's share of all citations: 1.6%
| Question (original German) | AIOpenAI | CClaude | PPerplexity | GGemini |
|---|---|---|---|---|
| Was tun, wenn Sportschuhe nach kurzer Zeit unangenehm riechen? | ||||
| Was sind die Unterschiede zwischen verschiedenen Modellen von Fußballschuhen für Kunstrasen und Rasen? | ||||
| Welche Sportbekleidung eignet sich am besten für Anfänger im Fitnessstudio? | ||||
| Wie viel kostet durchschnittlich ein komplettes Set Sportbekleidung für den Fitnessstart? | ||||
| Welche Must-haves gibt es für eine komplette Grundausstattung an Sportausrüstung für Kinder? | ||||
| Wie kann man verhindern, dass Sportkleidung nach dem Waschen an Form verliert? | ||||
| Welche Alternativen gibt es zu klassischen Trainingsjacken, um im Herbst draußen Sport zu treiben? | ||||
| Lohnt sich der Kauf von hochwertiger Sportausrüstung für gelegentliche Nutzung? | ||||
| Welche Kleidung bietet guten Halt und Komfort beim Yoga oder Pilates? | ||||
| Welche Sportausrüstung ist empfehlenswert für ein effektives Home-Workout ohne Geräte? | ||||
| Sind Kompressionsshirts wirklich empfehlenswert für Ausdauersportler? | ||||
| Funktionsshirts aus Baumwolle vs. Synthetik – welche Stoffe sind besser für intensives Training? | ||||
| Wie nachhaltig ist Sportbekleidung aus recycelten Materialien wirklich? | ||||
| Vergleich: Trailrunning-Schuhe oder normale Joggingschuhe für das Lauftraining im Wald? | ||||
| Was sind die wichtigsten Merkmale hochwertiger Laufschuhe für Damen? |
- Brand named, positive
- Brand named, neutral
- Brand named, critical
- Only competitors named
- Brand not named
- No answer
<a href="https://aeo-audit.rezolve.com/de/adidas" title="KI-Check Deutschland 2026: adidas"><img src="https://aeo-audit.rezolve.com/de/badges/adidas.svg" alt="Agent Readiness Stufe 1, KI-Check Deutschland 2026" width="260" height="64"></a>Audit completed on 19 September 2026. Methodology