ABOUT YOU

aboutyou.deFashion, beauty and consumer goods

EHI top 100 online shops #10

Level: 1; Basic web presence
Agent readiness score: 24
AEO score: 22
AI mention rate: 27%

In the assessment, ABOUT YOU achieves an agent readiness score of 24 at level 1 (Web Basics), just below the industry median of 25. AI engines name the brand in 26.7% of answers; the AEO score is 22, ranking 27th of 30. Link header, markdown negotiation, llms.txt, content signals and API catalogue are not yet in place.

The next three steps

1Content Signals
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
A step toward level 2
2Markdown negotiation
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
3llms.txt
Publish an llms.txt with a short summary and the key links.

Compared with Fashion, beauty and consumer goods

Agent readiness24
Industry median 25 · rank 16 of 29
AEO score22
Industry median 31 · rank 27 of 30
Mentions in AI answers27
Industry median 16 · rank 7 of 30
Visibility14
Industry median 28 · rank 22 of 30
Citations2
Industry median 2 · rank 13 of 30
Sentiment61
Industry median 69 · rank 23 of 30

Agent readiness level

0Not yet agent-ready
1Basic web presence
2Bot-aware
3Agent-readable
4Agent-integrated
5Agent-native

To reach level 2:

Content Signals

Areas

Discoverability77
Content accessibility0
Bot access control32
APIs, auth and MCP0

Every check

Discoverability

robots.txtPassed
A valid robots.txt with crawl rules at the site root.
Top sites: 98%
SitemapPassed
An XML sitemap listing the pages, ideally referenced from robots.txt.
Top sites: 88%
Link headersNot met
Send Link headers such as rel="api-catalog" or rel="describedby" on the homepage.
Top sites: 0%
DNS for AI DiscoveryNot present
Advertise agent endpoints with SVCB records under _agents.
Top sites: 5%

Content accessibility

Markdown negotiationNot met
Return a markdown version when asked with Accept: text/markdown, for example at the CDN.
Top sites: 2%
llms.txtNot met
Publish an llms.txt with a short summary and the key links.
Top sites: 15%

Bot access control

AI bot rulesPartly met
Add explicit robots.txt groups for the main AI crawlers.
Top sites: 99%
Content SignalsNot met
Add a Content-Signal line for search, ai-input and ai-train to robots.txt.
Top sites: 2%
Web Bot AuthNot present
Only relevant if you run your own agents or crawlers: publish a signing key directory.
Top sites: 0%

APIs, auth and MCP

API CatalogNot met
List public APIs in a linkset at /.well-known/api-catalog.
Top sites: 0%
OAuth discoveryNot met
Publish OpenID Connect or OAuth server metadata under /.well-known.
Top sites: 1%
OAuth Protected ResourceNot met
Serve protected resource metadata at /.well-known/oauth-protected-resource.
Top sites: 1%
auth.mdNot met
Publish an auth.md describing how agents sign in.
Top sites: 0%
MCP Server CardNot met
Offer an MCP server and publish its server card under /.well-known.
Top sites: 0%
A2A Agent CardNot met
Publish an agent card at /.well-known/agent-card.json.
Top sites: 0%
Agent SkillsNot met
Publish a skills index with the main tasks agents can do.
Top sites: 0%
WebMCPNot met
Register key actions such as search or cart as WebMCP tools.
Top sites: 1%
ARD manifestNot met
Publish an ai-catalog.json listing every agent interface.
Top sites: 0%

AI crawler rules (robots.txt)

Training

GPTBotallowed
ClaudeBotallowed
Anthropic-AIallowed
Google-Extendedallowed
GoogleOtherallowed
Applebot-Extendedallowed
Meta-ExternalAgentallowed
FacebookBotallowed
Bytespiderallowed
CCBotallowed
AI2Botallowed
Cohere-AIallowed
Claude-Weballowed
Omgilibotallowed
Diffbotallowed

OAI-SearchBotallowed
Claude-SearchBotallowed
PerplexityBotallowed
Applebotallowed
Amazonbotallowed
YouBotallowed
Timpibotallowed

Assistant

ChatGPT-Userallowed
Claude-Userallowed
Perplexity-Userallowed
DuckAssistBotallowed
MistralAI-Userallowed

Agentic commerce

x402Not present
MPPNot present
UCPNot present
ACPNot present
AP2Not present

Protocols that let AI agents shop and pay by themselves. They don't count toward the level.

Agent readiness score 24 · coverage 100% · checked on 19/09/2026 · www.aboutyou.de

Mentions per AI engine

AIOpenAI5/15 · 33%
Sentiment: 80% positive, 20% neutral, 0% critical
CClaude0/15 · 0%
PPerplexity5/15 · 33%
Sentiment: 20% positive, 80% neutral, 0% critical
GGemini6/15 · 40%
Sentiment: 13% positive, 88% neutral, 0% critical

Spotlight: Gemini

40%6 of 15 answers name ABOUT YOU

„Was sind die besten Onlineshops für trendige Damenmode in Deutschland?“

Für trendige Damenmode gibt es in Deutschland eine große Auswahl an hervorragenden Onlineshops, die sich je nach Stil, Budget und Markenpräferenz unterscheiden. Hier ist eine Übersicht der besten Adressen, unterteilt nach Kategorien: 1. Die großen Allrounder & Trend-Plattformen Hier findest du eine riesige Auswahl an verschiedenen Marken, den neuesten Streetstyle-Trends und eine unkomplizierte Abwicklung. Zalando: …

AI answer as returned, unverified and shortened.

Gemini names instead

Vinted
Vestiaire Collective
Depop
REBELLE
ASOS
Zalando
Micolet
LeihRT

Sources: zalando.de, vzhh.de, verbraucherzentrale.de, otto.de, hirmer.de, peek-cloppenburg.de

Share of voice

Zalando7.6%
Breuninger4%
About You3.6%
Peek & Cloppenburg2.4%
Otto1.2%
Galeria0.8%

Most cited sources

1.zalando.de22
2.glamour.de13
3.utopia.de12
4.otto.de9
5.vogue.de8
6.rtl.de8
7.aboutyou.de8
8.c-and-a.com7

Own domain's share of all citations: 1.8%

Every question and answer

Question (original German)	AIOpenAI	CClaude	PPerplexity	GGemini
Online Outlet vs. regulärer Mode-Onlineshop – wo gibt es größere Rabatte für Markenkleidung?
Welche nachhaltigen Alternativen gibt es zu klassischen Mode-Onlineshops?
Wo finde ich eine große Auswahl an Markenmode für Männer online?
Ist Online-Shopping für Kinderbekleidung wirklich günstiger als im Laden?
Wo kann man Second-Hand Designermode online kaufen?
Was sind Alternativen zu klassischen Fashion-Onlineshops für den Kauf von Schuhen und Accessoires?
Gibt es Onlineshops, die speziell Premium Streetwear in großen Größen anbieten?
Was tun, wenn ein Kleidungsstück online nicht passt?
Wie funktioniert der Umtausch bei einem deutschen Fashion-Onlineshop?
Welche Onlineshops bieten regelmäßig Rabatte auf aktuelle Mode für Damen, Herren und Kinder?
Lohnt es sich, Designer-Mode im Internet zu kaufen?
Wie schneidet ein reiner Online-Modehändler im Vergleich zu einem stationären Kaufhaus ab?
Was sind die besten Onlineshops für trendige Damenmode in Deutschland?
Wie unterscheiden sich die Preisniveaus bei verschiedenen Online Fashion-Shops für Markenbekleidung?
Welcher Online-Fashion-Anbieter ist geeignet für Last-Minute-Geschenke mit schneller Lieferung?

Brand named, positive
Brand named, neutral
Brand named, critical
Only competitors named
Brand not named
No answer

Badge for your website

<a href="https://aeo-audit.rezolve.com/de/about-you" title="KI-Check Deutschland 2026: ABOUT YOU"><img src="https://aeo-audit.rezolve.com/de/badges/about-you.svg" alt="Agent Readiness Stufe 1, KI-Check Deutschland 2026" width="260" height="64"></a>

Audit completed on 19 September 2026. Methodology

ABOUT YOU

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